AMS

4.8
164 reviews

About

Electronics Store
AMS was founded as Auto Marketing Services in April of 1982. The company engaged in the sale and installation of upgraded stereo equipment and other installable accessories to car dealerships. Beginning in 1987, the first retail showroom for Car Audio opened, and the fun began. Over the next several years, the business grew very quickly and ended up in it’s current location on King James Way in 1990. During the 90’s, AMS was recognized by numerous manufacturers as a leader in the industry. Driven by “Quality Over Quantity”, installation, programming, and service drives our business. AMS has received awards from many manufacturers as a top retailer, and the industry itself awarded AMS the “Best Single Store” in 1997. In 2006, one of our very own was recognized by the industry as “Installer of the Year” across the entire country. In 2004, AMS began selling, installing, and programming Audio and Video for home and light commercial applications. Again, this part of our business is driven by quality installation, programming, and service. AMS has been a member of CEDIA every year we’ve been in business, ensuring that we stay current and certified with industry standards. Over time, car audio has blossomed into a number of different products we now refer to as Mobile Electronics. Home Audio and Video has expanded to include Automation and powerful WiFi networks. The commonality you’ll find in all that we do is the people, our staff. People who come to work each day practicing their passion. Trained and experienced, this is a group of people you can trust with your home or vehicle. With our proven performance over many years, AMS is able to attract vendors who make “The Good Stuff”. Not always the most expensive, but certainly the top performing equipment in a given price class. AMS makes it so much easier to own and operate higher performing products without the higher price. Most important, we stand behind everything we do and back it up with prompt efficient service. This has been our winning formula for over 30 years. Please give it a try!

Location

AMS
5380-C King James Way, Madison, WI
53719, United States

Hours

Reviews

4.8
164 reviews
5 stars
150
4 stars
9
3 stars
1
2 stars
1
1 star
3

What are people saying?

AI-generated from recent customer reviews

Customer Service

Customers consistently praised the friendly, knowledgeable, and helpful staff, highlighting their dedication to providing excellent service.

Installation Quality

Many reviews noted the high quality of installations, with technicians taking pride in their work and ensuring customer satisfaction.

Communication

Customers appreciated the clear and timely communication throughout the process, from initial inquiries to post-installation support.

Product Knowledge

The staff demonstrated extensive knowledge about products and options, helping customers make informed decisions without pressure.

Mixed Experiences

While most feedback was positive, a few customers reported negative experiences related to installation issues and customer service.
  • RT
    Rebecca Tucker
    Nov 17, 2025
    5.0
    Paul is the best! He helped me quickly and kindly for a new key fob. The saff is knowledgeable and efficient. Our family has been going to AMS for years and will continue to.
  • DH
    DOC HIPHOP
    Nov 13, 2025
    5.0
    GREAT CUSTOMER SERVICE 😁👍🇺🇸🌍🛸
  • RG
    Reilly Gallagher
    Nov 12, 2025
    5.0
    Super super easy experience getting my head unit replaced. Paul was really kind and knowledgeable and Jordan gave a great demo of the unit’s software. They had everything needed in stock when I called on Monday and we were even able to get me in on Tuesday (with other availability the same week.) Price was comparable to other shops I called but communication with AMS made them the easiest choice. I chose to go with units they sell rather than self-supplying. The unit has a smaller screen than some other options on the market but it doesn’t really bother me. It has all the features I need (which is literally just Apple CarPlay and radio.)
  • DM
    Dave Just Me
    Sep 22, 2025
    5.0
    Jeff at AMS worked miracles with my motorcycle audio, I'm absolutely giddy with excitement over it now! Thank you Jeff!!
  • GG
    Garrett Gundersen
    Jul 2, 2025
    5.0
    Great place! The AMS team had my car done earlier than expected.

Frequently Asked Questions About AMS

What types of products and services does AMS offer?

AMS offers home electronics, mobile electronics, and custom installation services specializing in high performance audio and video equipment.

Where is AMS located?

AMS is located at 5380-C King James Way, Madison, WI 53719, United States.