Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.
Details
DeliveryAvailable
DebitAvailable
Mobile paymentsAvailable
[Free/Paid] wi-fiNot available
Wheelchair accessible entranceAvailable
Location
Certified by Apple Short Pump Town Center • Mar 08, 2026
Certified by Apple Short Pump Town Center • Mar 08, 2026
Reviews
3.6
1,844 reviews
5 stars
956
4 stars
239
3 stars
113
2 stars
95
1 star
441
TB
Thomas Bagley
1 day ago
5.0
Ariana did a phenomenal job and was a perfect example of great customer service. She was very knowledgeable about the Apple product and took the time to explain everything clearly. I truly appreciate when someone knows their products and provides service with professionalism and kindness. It was definitely a memorable experience and a great reminder of what excellent customer service looks like.💯
AP
Ana Petrova
Feb 27, 2026
2.0
Each time I buy a new phone, I am told that everything will transfer automatically if I have a backup. Nobody ever tells you that with most apps, it’s a good idea to have your new phone next to your old phone for everything to transfer correctly. The process obviously takes time. With the eSIM cards Apple insists on us using, you cannot count on everything properly transferring well. So every once in a while they send you on your way practically phone-less and tell you to call your carrier to arrange for the transfer of the eSIM. Fantastic. Call from where?
My issue is that the phone that was supposed to be kept by my new device as my data was transferring was whisked away and erased while my new phone was settingup. Which means that 5 days later, I am still dealing with being locked out of my accounts and apps not loading properly. My sister didn’t have this problem because the assistant who helped her never insisted on her leaving the store (and erasing her previous device) three minutes after receiving the new one. The phones cost close to a thousand bucks. The least you could do is give people enough time to set them up before you send them on their way without a means of reaching home.
Also, if you are helping customers, it’s a good idea now to bash any other customers. “You won’t believe how many people drop their phones on top of their new devices.” Well, I can believe it if you breathe down your necks and speak ill of people like them.
CR
Chris Rouse
Feb 25, 2026
5.0
Great experience on my latest visit to the Apple Store at Short Pump. I was having Bluetooth issues with my iPhone and worried that I would have to buy a new phone. Josh M. was the tech who helped me and after describing what I was experiencing, he explained that had dealt with similar issues from others. He did a thorough evaluation of the phone and helped resolve the issue. Very excited not to have to buy a new phone yet but will be back to this store and hopefully working with Josh M. when I do buy the next one.
CO
Carla Otero
Feb 17, 2026
1.0
I had a very disappointing experience at the Apple Store in Short Pump. I spent over $1,400 on a new iPhone 17 Pro and accessories and agreed to trade in my old phone only after confirming that all my data would be backed up and transferred and my phone service worked in the new phone.
The employee advised me to purchase 2TB of iCloud storage, assured me everything had successfully uploaded, and told me I didn’t need to wait before my old phone was erased.
Unfortunately, seven months of photos of my 2-year-old child and important messages were never backed up and are now permanently lost. Apple Support confirmed the data was never uploaded, and since my old phone was wiped, nothing could be recovered.
The store took no responsibility. I would not recommend anyone to trade phones in this store. The $160 they gave me for my old phone don’t worth all the memories and information that was permanently erased.
RB
Randy Bill
Feb 11, 2026
1.0
I bought an Apple 17Pro shortly before
Christmas. Eight weeks later my phone died apparently because of a faulty motherboard. I was not offered a new phone and was given an inferior loaner. I was told mine would
be ready in a week- it was not. Given the aggravation and the substantial time away from work traveling to the nearest Apple
store, I am so frustrated and disappointed in Apple’s customer service to the point where I am seriously considering leaving Apple all together after being a loyal customer since the 1980’s.
Frequently Asked Questions About Apple Short Pump Town Center
What products and services does Apple Short Pump Town Center offer?
Apple Short Pump Town Center offers a range of Apple products including iPhone, Mac, Apple Watch, and iPad. They also provide technical support at the Genius Bar and assistance from Specialists to answer questions and help set up devices.
What are the opening hours of Apple Short Pump Town Center?
The store is open Monday through Saturday from 10:00 AM to 8:00 PM, and on Sunday from 11:00 AM to 6:00 PM. Holiday hours may vary, with some days having extended hours or closures.
Is Apple Short Pump Town Center wheelchair accessible?
Yes, the store has a wheelchair accessible entrance for customers.
Can I get my Apple products repaired at this location?
Yes, Apple Short Pump Town Center offers computer and cell phone repair services through the Genius Bar.
Does the store offer in-store shopping and pickup options?
Yes, Apple Short Pump Town Center provides in-store shopping and has an in-store pickup option available for customers.
What payment methods are accepted at Apple Short Pump Town Center?
The store accepts payments via debit cards and mobile NFC payments.
Does Apple Short Pump Town Center provide free Wi-Fi?
Yes, free Wi-Fi is available to customers in the store.
How can I reach Apple Short Pump Town Center for inquiries or support?
You can contact Apple Short Pump Town Center by calling +1 804-420-3000 or emailing shortpumptowncenter@apple.com.
What nearby places can I visit when shopping at Apple Short Pump Town Center?
Nearby you can visit The Boathouse at Short Pump Town Center for dining, Auntie Anne's Pretzels for a quick snack, and Zero Latency RVA for an immersive event experience.
Are there any clothing and fashion stores near Apple Short Pump Town Center?
Yes, there are several nearby fashion stores including Kate Spade, Victoria's Secret, Ann Taylor, and THE LIMITED where you can shop for clothing and accessories.
Can I combine a visit to Apple Short Pump Town Center with a wellness or beauty appointment nearby?
Absolutely, nearby places like Style By Hanna and Luxura Aesthetic Medical Spa offer beauty and wellness services, convenient to visit before or after your Apple Store trip.
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