Apple Reston

Reviews

• MA

  Michelle Appleton

  3 days ago
  1.0
  The absolute worst experience I have ever had at an Apple Store. The two sales associates we talked to were rude and unhelpful. The individual who handled our transaction only half paid attention to us, as she repeatedly engaged with another employee? customer? I couldn't tell which. She was unable to answer any of our questions; she didn't even know the difference between a software update, software in general, and hardware. We ended up looking up the information ourselves. She messed things up when activating the phone with the carrier, and I had to fix it at home. I wish I'd left at the first sign of incompetence.
• LM

  LAO MASON

  Apr 29, 2026
  1.0
  I walked into the store hoping to purchase cases for both my iPhone and my iPad Pro, but unfortunately, my experience was disappointing. The store assistant took a look at my iPad and remarked that it was “so old” and that they didn’t have anything in stock for it, suggesting I order online instead. What bothered me wasn’t just the lack of availability, but the way it was communicated. The comment felt dismissive and somewhat judgmental, as if I was being looked down on for continuing to use my device. Regardless of the product’s age, customers deserve to be treated with respect. The interaction left me feeling uncomfortable enough that I chose to leave without even looking for a case for my phone. Customer service should make people feel welcome, not discouraged. Sadly, this experience ensured that I won’t be returning.
• AA

  Andrew

  Apr 27, 2026
  2.0
  I had a pretty disappointing experience at the Apple Store in Reston. I spent about 20 minutes standing by the iPhones while multiple employees made eye contact with me, then looked away and helped customers who had just walked in. Eventually, I politely let an employee know I was looking for help. He said he’d assist me after finishing with his current customer. A few minutes later, they wrapped up, and just as it seemed like he was about to come over, a well-dressed man walked in. The employee immediately turned and eagerly offered to help him instead. After that, I noticed a pattern where employees seemed to prioritize people who appeared to be families or dressed in work attire. It was hard not to feel like I was being overlooked or undervalued based on how I looked - 29 year-old hippie in sandals and shorts. I was there fully ready to purchase close to $2,000 worth of tech, including a new iPhone and MacBook Air. It was a reminder of how easy it is to make assumptions about people at a glance. To be fair, I may have misread some of the interactions. But even in the best-case scenario, the experience felt disorganized and unfair, with newer customers being helped before those who had already been waiting. The one bright spot was Charlie, who eventually helped me. He was kind, well-intentioned, and genuinely supportive, even if a bit distracted at times.
• VA

  Vinson Anderson

  Apr 23, 2026
  3.0
  I've been an Apple customer for decades and typically have good experiences at the Genius Bar. This visit was an exception. I made an online appointment and arrived five minutes early. The technician assigned to me showed up five minutes late, then immediately began juggling three customers simultaneously (myself plus two others with later appointments after mine). For the next hour, I watched the same pattern repeat: he'd spend 30 seconds on my issue, disappear for 3-4 minutes to help someone else, return for another 30-second task, then vanish again for 4-5 minutes while I sat idle. A repair that should have taken 20 minutes stretched to nearly 60 minutes. What's frustrating isn't the wait itself. It's that the appointment system becomes meaningless if technicians don't honor it. When you book a specific time slot, you should get dedicated attention for that window. Splitting focus across three customers at once defeats the entire purpose. I understand scheduling challenges happen. But this needs to change. If the Genius Bar can't staff appointments properly, don't take appointments. And if you do take them, respect the customer's time. I'll be back to Apple because their products are solid. But I'll be thinking carefully about whether to book another Genius Bar appointment.
• FN

  Fatema Nawroozi

  Apr 1, 2026
  1.0
  I’ve purchased many Apple products, but honestly, I feel like there is no real accountability when something goes wrong. I bought my iPad just 6 months ago, and now the sound has completely stopped working. I scheduled an appointment at the Apple Store for 4:25 PM, but it turned into a very frustrating experience. I waited for 45 minutes, and it felt like my time didn’t matter at all. I canceled all of my plans today just to make it to this appointment and get my iPad fixed, but instead, I felt ignored and disappointed. Today was really upsetting for me—I expected better service and more respect for customers’ time.

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