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Apple Reston

3.5
(1240 reviews)

Business Details

11937 Market Street, Reston, VA
20190, United States
(571) 449-4800
https://www.apple.com/retail/reston

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple Reston
11937 Market Street, Reston, VA
20190, United States

Hours

Reviews

3.5
1,240 reviews
5 stars
602
4 stars
155
3 stars
71
2 stars
60
1 star
352

What are people saying?

AI-generated from recent customer reviews

Customer Service

Numerous reviews highlighted poor customer service, with staff being dismissive, unhelpful, and unprofessional.

Appointment Management

Many customers experienced long wait times beyond their scheduled appointments, indicating issues with overbooking and appointment management.

Staff Knowledge

While some employees received praise for their helpfulness and knowledge, many others were criticized for lack of training and inability to assist with basic tasks.

Mixed Experiences

There were a few positive experiences noted, particularly with specific employees, but these were overshadowed by the overall negative feedback regarding service quality.
  • AY
    Alex Yoon
    Feb 20, 2026
    1.0
    Scheduled an appointment for a battery replacement and went in 30 minutes earlier than my scheduled time. Wasn't even 3 minutes in the store before an employee tried to sell me on a new phone. I told him I was not interested and he checked me in and I waited. I waited 20 minutes past my appointment time to even be seen, when they walked me over to the genius bar, what should have taken 1-2 hours tops turned out to be a "we can have it ready by noon tomorrow". They overbook their appointments. You would have as much luck just walking in without one. This was the same case for several people at the genius bar as well. All overbooked. Just a horribly run shop. Will not come here again.
  • AF
    Alexis Fernandez
    Feb 15, 2026
    1.0
    La experiencia en este local de Reston fue muy mala y pésima atención, debido al trato de la chica que me atendió, decidí no comprar y me fuy a la Apple de Fairfax donde todo fue completamente diferente.
  • MJ
    Martin De Jesus
    Feb 14, 2026
    5.0
    I usually don't leave reviews but Hoyos was absolutely amazing. This guy made me feel great about my purchase, super personable, made everything see so smooth and the time flew by. Apple showed out with this guy.
  • SK
    Samir Kurtu
    Feb 10, 2026
    1.0
    Truly one of the worst Apple stores I’ve ever been to. I tried to upgrade my phone and one of their employees Rolando said I was not an authorized user, which I was, then proceeded to have a terrible, dismissive attitude. I called T-Mobile to check if I was an authorized user or not and they said I was. I tried speaking to another employee who was kind and Rolando felt a need to approach us and jump into our conversation, when he then continued to be dismissive rather than helping me find a solution or plan to help me get the upgrade. I would give 0 stars if I could.
  • JS
    Jahanara Saif
    Jan 18, 2026
    1.0
    Our experience at the Apple Store Reston was deeply disappointing. What should have been a simple pickup of a pre‑purchased MacBook and a scheduled data‑migration appointment turned into hours of wasted time, broken assurances, and a complete lack of customer care. We arrived 10 minutes early for our booked Genius Bar appointment, checked in, and were assured that someone would be with us shortly. Yet no one came to assist us for over 30 minutes past our scheduled time. When we were finally attended to, we ended up spending a total of nearly five hours in the store just trying to get our work done, only to be told the data transfer couldn’t be completed at that time. We were told both devices would be kept overnight and the job would be finished by the next day and a SMS would let us know when to pick it up. Although frustrated, we thought OK at least we can get it tomorrow. The next day, after receiving no update, I tried calling the store only to be repeatedly redirected by their automated system to Apple Support instead of an in‑store representative. Apple Support informed me the transfer had not been completed and was on hold for me to pick up, something the Reston team never bothered to communicate. My husband then tried calling the store himself. After multiple attempts, he finally reached the senior manager, whose tone was defensive from the moment she answered. Instead of helping, she immediately asked whether he already knew what Apple Support had told him. He explained that his wife had spoken with them but didn’t fully understand the technical details, which is why he was calling. She then transferred him to the representative/so-called specialist, responsible for the task. What he was told next was even more astonishing: the specialist stated that “we don’t do this work and customers usually do it themselves.” If that were truly the case, then why 24 hours earlier, were we instructed to leave both devices at the store and assured the transfer would be completed by the next day? The contradiction was unbelievable and only highlighted how disorganized and dismissive the service at this location really is. Not ONCE did anyone apologize. When my husband expressed his frustration, the response was a cold, dismissive “OK, I’ll put that in the notes.” The attitude, from the senior manager down to the specialists, made it painfully obvious that customer care is simply not a priority at this location. This was an appalling experience marked by delays, miscommunication, and a shocking lack of professionalism. Two days wasted for my husband who had to get some work completed but could not as both his devices were kept by Apple to just sit there and have nothing done. ! ridiculous! So folks, don’t be fooled by the apparent smiles when you walk into the store; it’s all a façade. When it comes to service and care, Reston Apple just DOESN’T care. In all my years visiting Apple stores, I have never been met with such an appalling lack of care. The experience at this location was shockingly horrible and overwhelmingly disappointing — apart from the most loving and dedicated representative, Jo, she entertained my kids during that one‑hour session with genuine patience and kindness. Apple seriously needs to reconsider the quality of its training and hiring at this location, because the customer experience that apple promises, clearly isn’t being valued. I wish I had checked all these 1 star reviews before I booked an appointment here but i trusted the name APPLE to provide me with the best, anywhere. Surely this location is bringing down that Apple repute.

Frequently Asked Questions About Apple Reston

What products can I find at Apple Reston?

Apple Reston offers iPhone, Mac, Apple Watch, iPad, and other Apple products.

Can I get technical support at Apple Reston?

Yes, technical support is available at the Genius Bar inside Apple Reston.

Brand Certified Facts from Apple Reston

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