Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.
I wanted to like this store because my first interaction was great. When I first walked in, I was greeted and spoke with who I assume was a manager. He was knowledgeable, professional, and very helpful.
Unfortunately, the rest of the experience went downhill. I had to step outside briefly to take a phone call, and when I came back in, two employees were standing in the middle of the store looking at me. I walked up and said I wanted to buy a phone, but they both seemed confused and almost annoyed that I needed help.
During checkout, every one of my cards was declined. I immediately called my bank, and they confirmed they weren’t even seeing an attempted transaction. The employee helping me insisted there was no way the issue could be on Apple’s end and offered no troubleshooting or alternative solution. They didn’t ask a manager for assistance or try another checkout method, they simply assumed the problem was mine.
After leaving, I came back and spoke with the manager, who quickly confirmed the issue was actually on Apple’s side, which was frustrating after being told otherwise.
To top it off, there was an employee speaking into a loud microphone throughout the store, which made the shopping experience feel chaotic rather than the polished environment I’ve come to expect from an Apple Store.
Overall, the manager was excellent, but the lack of training, problem-solving, and customer service from the employees I dealt with left me disappointed.
SS
Suzanne Schoff
Jul 27, 2026
5.0
Great customer service
FC
Fielder Clark
Jul 6, 2026
1.0
Absolutely horrible experience.
I brought in my iPhone 15 Pro to trade in and apply the credit toward my recently purchased iPhone 17 Pro. I specifically explained that I wanted the trade-in value applied back to my Apple Card, or handled in whatever way was necessary to put it toward my purchase.
Instead, they issued me an Apple gift card. I asked how I could apply that balance to my Apple Card, and the employee helping me told me to open the App Store. He then took my phone, scanned the gift card, and redeemed the entire $410 trade-in value directly to my App Store account.
I immediately asked how I could use that toward my Apple Card payment. That’s when the manager came over and told me it couldn’t be done. The money was now locked into my App Store account and there was nothing they could do. I was told to “call Apple Support and see if they can credit it back.”
I spent over four hours on the phone with Apple Support, being transferred from department to department, with no resolution. After all of that, I finally received an email claiming there was a fix. The “fix” was simply a link to an article explaining how to redeem an Apple gift card — something that had already been done.
The entire experience was incredibly frustrating. I no longer have my old phone, and I now have $410 sitting in an App Store balance that I have no use for, all because I was given incorrect guidance during the trade-in process.
I expected much better from Apple. This was a simple situation that should have been handled correctly from the beginning.
Apple Hilldale offers iPhone, Mac, Apple Watch, iPad, and other Apple products.
Can I get technical support at Apple Hilldale?
Yes, technical support is available at the Genius Bar inside Apple Hilldale.
What are the opening hours for Apple Hilldale?
Apple Hilldale is open Monday through Saturday from 10:00 AM to 8:00 PM, and on Sunday from 11:00 AM to 6:00 PM.
Does Apple Hilldale offer in-store pickup and delivery?
Yes, Apple Hilldale provides both in-store pickup and delivery services.
Is Apple Hilldale wheelchair accessible?
Yes, Apple Hilldale has a wheelchair accessible entrance.
Can I recycle electronics at Apple Hilldale?
Yes, Apple Hilldale offers electronics recycling services.
How can I contact Apple Hilldale?
You can contact Apple Hilldale by phone at +1 608-827-9840 or email at hilldale@apple.com.
Are there any places to eat near Apple Hilldale?
Yes, nearby dining options include Sushi Muramoto for Japanese cuisine, Shake Shack for burgers, and FreshFin for health food.
Where can I find beauty and spa services near Apple Hilldale?
You can visit Scooops Kid Spa Salon or SEPHORA for beauty and spa services near Apple Hilldale.
What entertainment options are close to Apple Hilldale?
AMC Madison 6 cinema is nearby for movie entertainment, and Great Dane Pub and Brewing Co. offers a pub environment.
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