AMS was founded as Auto Marketing Services in April of 1982. The company engaged in the sale and installation of upgraded stereo equipment and other installable accessories to car dealerships. Beginning in 1987, the first retail showroom for Car Audio opened, and the fun began. Over the next several years, the business grew very quickly and ended up in it’s current location on King James Way in 1990.
During the 90’s, AMS was recognized by numerous manufacturers as a leader in the industry. Driven by “Quality Over Quantity”, installation, programming, and service drives our business. AMS has received awards from many manufacturers as a top retailer, and the industry itself awarded AMS the “Best Single Store” in 1997. In 2006, one of our very own was recognized by the industry as “Installer of the Year” across the entire country.
In 2004, AMS began selling, installing, and programming Audio and Video for home and light commercial applications. Again, this part of our business is driven by quality installation, programming, and service. AMS has been a member of CEDIA every year we’ve been in business, ensuring that we stay current and certified with industry standards.
Over time, car audio has blossomed into a number of different products we now refer to as Mobile Electronics. Home Audio and Video has expanded to include Automation and powerful WiFi networks. The commonality you’ll find in all that we do is the people, our staff. People who come to work each day practicing their passion. Trained and experienced, this is a group of people you can trust with your home or vehicle.
With our proven performance over many years, AMS is able to attract vendors who make “The Good Stuff”. Not always the most expensive, but certainly the top performing equipment in a given price class. AMS makes it so much easier to own and operate higher performing products without the higher price. Most important, we stand behind everything we do and back it up with prompt efficient service. This has been our winning formula for over 30 years. Please give it a try!
Explore offerings from AMS on 5380-C King James Way in Madison, with popular services, home entertainment brands, and car entertainment brands available at this location.
Services
41 items
Services
Home Electronics
AMS sells and installs flat panel television with supporting audio from quality sound bars to full surround sound including Dolby Atmos and everything in between. We also provide and install projectors and large screens for those looking for the full in-home theater experience. Whole house audio including outdoor audio is also available. We specialize in installing systems in existing homes as well as new construction and remodeling projects with powerful Wi-Fi ensuring all your wireless control and devices are fast and responsive.
We also stock and sell excellent wireless music players, and we also have 2-channel audio with high-end speakers, integrated amplifiers, and turntables.
Mobile Electronics
AMS sells and installs a unique audio experience for cars, trucks, boats, motorcycles, and ATV’s. We have systems for classic cars and exotics as well! AMS is able to integrate with the factory electronics or install something totally new in your dash.
Custom built in Radar Detection is available for those of you who drive “marked cars”, and we have portables too. In dash navigation featuring Apple Car Play and Android Auto, combined with Bluetooth connectivity for music and hands free phone, creates a seamless interface with your smartphone and portable music devices. Back up cameras, parking sensors, collision avoidance technology, and heated seats are among the many other products we offer.
We specialize in remote car starters and security, and we also have rear seat entertainment for the kids!
Custom Installation
Our success story has been simple – SPECIALIZE IN DELIGHTING EACH CUSTOMER! It is our belief that each of our customers will not only return for future purchases, but will also refer others to our organization. Therefore, our future success will be measured by how we routinely “thrill” versus satisfy our clients’ needs.
Home Entertainment Brands
Yamaha
SunBriteTV
Sony
SONOS
SONANCE
SI Screen Innovations
RUCKUS
REL Acoustics LTD
Pro-Ject
NAD
LUXUL
LG
JL Audio
Focal
EPSON
Dynaudio
DENON
Definitive Technology
DA-LITE
BlueSound
URC
Car Entertainment Brands
Voxx
Stinger
Rostra Precision Controls
Race Sport
PAC
Metra
Maestro
Kenwood
JL Audio
FOCAL
ESCORT
Dynamat
audison
Hertz
Compustar
Advent
MITO
Reviews
4.8
169 reviews
5 stars
155
4 stars
9
3 stars1
2 stars1
1 star
3
DD
Dan
Jul 12, 2026
5.0
This store niche may not be evident to some. Though their car audio may be the finest in Madison, it is the Home Theater installation and knowledge which impresses me. With the rapidly changing technology, I contend there is minimal value in purchasing a HT processor more expensive than the Marantz Cinema series or Sony ES.
Don’t ask the big box store for installation help if you appreciate Dolby approved parameters. They, big box, specialize in installs taking 1/2 hour. They might well be able to properly connect the cables.
Removing baseboards and using an oscillating M18 to cut through any Sheetrock exceeds their, big box, comfort zone. Most companies won’t consider cutting quarter sized holes through sheetrock and pulling cable between joists.
My current HT room is much smaller than our former room. Instead of a 7.2 with big towers, the new 5.2.2 with bookshelf speakers is delivering more convincing imaging. The knowledge base of my AMS tech allowed for superior results with less esoteric equipment.
Yes, you might find a cheaper installation but it will be compromised in speaker location. The fit and finish of my installation is impeccable. Most installers would not attempt such a project because of their limited skill set. An installer from a different company even suggested I should just move my HT into a spare bedroom because it would be easier in install!
I have no reservations regarding AMS.
DS
Dave Strohkirch
Jun 19, 2026
5.0
What an awesome crew at AMS. They installed a sound stream reserve in my Harley along with 4 cicada speakers and amp. Everything they promised went well above what they said. They took the time to go over all options on the new stereo. Can’t say enough about Paul and the crew. Thank you so much. You guys nailed it
JM
Jeremy Maas
May 5, 2026
5.0
Jeff was great to work with and helped me choose the best setup for my boat and my budget. The installation looks great and it sounds fantastic! Very happy with my experience at AMS!
LS
Leia Schneeberger
Apr 20, 2026
5.0
Nobody knows more or does it better that AMS! They've been supporting our community for dozens of years and can't thank them enough for caring so much.
NB
Nate Bindl
Oct 12, 2021
5.0
Always a great experience at AMS, Paul and Jason helped us through a seamless remote start install, thanks guys!!
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