Apple SoHo

Reviews

• MM

  mei

  2 days ago
  1.0
  Horrible experience at the genius bar today. I normally never give reviews no matter how bad the experience is, but I had expected a lot better from an Apple Store in such a busy area. I walked in with an appointment to help fix an issue with my apple pencil connectivity issues, but after a worker sat me down I waited for almost an HOUR before someone came to help. The African American worker who came to help me also had a rude attitude towards me, not even bothering to give me solutions or asking the context of my problem. He complained multiple times to the worker next to him that he wanted to 'clock out soon after he takes care of this,' and proceeds to just tell me to buy a new apple pencil, when he didn't even try to figure out what was wrong with my current one.
• AC

  Anthony Cenname

  Sep 23, 2026
  5.0
  Excellent experience at Apple SoHo. I came in with cracked back glass on my iPhone 16 Pro after having a very difficult experience at another Apple Store earlier that day. The team member who helped me was calm, clear, professional and extremely efficient. He immediately looked up the repair, explained that my AppleCare service fee would be $29, asked whether my phone was backed up, discussed the timing with me, and then checked with his manager about ordering the replacement glass. Rather than making me leave my phone unnecessarily, they ordered the part and allowed me to take my phone home. I can return when the glass arrives, and he explained that if I arrive before 4 p.m., they may potentially be able to complete the repair the same day. What especially stood out was that he was wearing a mask, yet he still projected his voice, articulated clearly, and made sure I understood everything. I was in and out in about 10 minutes. Clear communication, practical problem-solving and excellent customer service
• DM

  DOANETA MITEVA

  Sep 22, 2026
  5.0
  O iMac perfeito para transformar o teu espaço de trabalho! Com um design elegante e moderno, excelente desempenho e um ecrã incrível, o iMac combina tecnologia, praticidade e estilo num só equipamento. Ideal para trabalhar, estudar, criar ou simplesmente desfrutar dos teus conteúdos favoritos com a melhor experiência. The perfect iMac to elevate your workspace! With a sleek, modern design, powerful performance and an incredible display, the iMac combines technology, practicality and style in one beautiful device. Perfect for work, study, creativity or simply enjoying your favourite content with an amazing experience.
• SJ

  steven jenson

  Sep 21, 2026
  1.0
  Extremely disappointing experience at Apple SoHo. I came in today around 2:30 PM to trade in my phone, and the employee assisting me was incredibly rude and took a hostile attitude toward me after I declined AppleCare. I explained that I had previously paid for AppleCare, but when I once tried to get my screen repaired, I was told the damage was “insufficient to be repaired.” Because of that experience, I decided it wasn’t useful for me and canceled it. Instead of simply respecting my decision, the employee kept hounding me about why I had canceled it and made comments implying that if I had kept AppleCare, my phone somehow would have been worth more now. The entire interaction felt unnecessarily confrontational and condescending over a completely reasonable decision not to purchase an optional service. I came in expecting a straightforward trade-in, not to be interrogated or spoken down to because I declined AppleCare. Completely absurd experience. I will not be returning to this location.
• JK

  Jungyoun Kim

  Sep 20, 2026
  1.0
  Worst experience I’ve ever had at any Apple Store. I went in to purchase an iPhone 18 Pro and asked for assistance. A staff member named Amoy was one of the rudest employees I’ve ever encountered. I explained what I was looking for, but she barely acknowledged me or even looked at me. She was focused on her phone and simply asked me to enter my customer information. While I was entering my name, I realized she hadn’t even asked what storage capacity I wanted for the iPhone. When I asked her about it, she didn’t respond, was starring at me, and continued looking at and typing on her phone. At that point, I felt completely ignored and disrespected, so I decided to leave the store without making the purchase. The entire interaction felt extremely unprofessional and made me feel like I was inconveniencing her just by asking for help. I’ve generally expected much better customer service from Apple, so this experience was especially disappointing. I sincerely hope this feedback is taken seriously so other customers don’t have the same experience.

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