Apple Fifth Avenue

Reviews

• DA

  Dave A

  2 days ago
  5.0
  Apple 🍎 . Here’s a personalized review you can post: Walking into the iconic Apple Store on Fifth Avenue felt like visiting a landmark, not just a retail store. The famous glass cube is even more impressive in person, and the underground store is spacious, modern, and beautifully designed. The staff were welcoming, knowledgeable, and never pushy, making the experience enjoyable whether you’re buying something or just exploring the latest Apple products. Despite the number of visitors, everything was well organized and efficient. If you’re visiting New York City, this is definitely worth adding to your itinerary. It’s more than an Apple Store—it’s an experience and a symbol of innovation right in the heart of Manhattan. A must-visit for Apple fans and anyone exploring Fifth Avenue.
• AQ

  Artemia Quinn

  Jun 29, 2026
  2.0
  I visited the Fifth Avenue flagship store multiple times over the past few nights, including tonight. Unfortunately, the employees I interacted with were consistently rude, dismissive, and not at all customer-focused. They seemed tired and overworked, which I understand for night shift, but basic politeness and willingness to explain products should still be there — especially given Apple’s premium prices. The store itself is stunning — beautiful design, spacious, with the iconic glass cube and trees. But the poor service left such a bad impression that I won’t be returning. Disappointing experience.
• PB

  Paulina B.

  Jun 22, 2026
  1.0
  A very poor customer service. I waited around half an hour by the smartwatch section and no employee came up to ask me if I need anything. If I stand there and wait I think it’s pretty obvious that I would like to be approached. I waited for one of the employees to finish the transaction with other customers and before I had a chance to ask him anything, he just left. Then there was another one that after finishing the transaction, he assured me that someone will come up to the section soon. No one did. I was really tempted to just leave after waiting for so long. Finally I asked another employee that was just standing around if I can make a purchase. I got what I went for but I shouldn’t have to stand there for so long just to be passed by the employees showing no interest in the customer. I’ll order online next time.
• A

  אליק פיזם

  Jun 21, 2026
  5.0
  הגעתי לחנות הדגל של אפל ב"פיפת' אווניו" בניו יורק, המקום האייקוני שבו נערכות לעיתים קרובות ההכרזות וההשקות הכי מסקרנות של טים קוק ואפל, ויצאתי בהלם מוחלט מהחוויה. כבר מהרגע שרואים את הקובייה השקופה המפורסמת שבולטת מעל פני השטח, מבינים שלא מדובר בעוד חנות מוצרי אלקטרוניקה, אלא במקדש של טכנולוגיה ועיצוב. הירידה במדרגות הזכוכית לתוך המרחב התת-קרקעי העצום היא חוויה ויזואלית בפני עצמה, וברגע שנכנסים פנימה, המולת הרחוב פשוט נעלמת ומתחלפת בשקט תעשייתי אלגנטי ומרשים שקשה למצוא במקומות אחרים בעיר. השירות כאן נמצא בליגה משל עצמו. הצוות, שמסתובב בחלל העצום עם חיוך ומקצועיות, נראה כאילו נבחר בקפידה כדי לתת את המענה הכי מדויק שיש. לא משנה כמה עמוס במקום – ותמיד עמוס – אף פעם לא הרגשתי אבוד; תמיד היה מישהו זמין לעזור, להסביר על כל מוצר חדש או פשוט לכוון אותך למה שאתה מחפש. החיבור של החנות לכל האקו-סיסטם של אפל מורגש בכל פינה, מה שמאפשר לך לא רק לראות את המכשירים אלא ממש לחוות את החיבור ביניהם, מה שגורם לך לרצות לשדרג את כל מה שיש לך בבית ברגע אחד. הניקיון והסדר בחנות מופתיים, כמעט ברמה אובססיבית, מה שמשלים את התחושה שאתה נמצא בלב ליבו של עולם העתיד. כל מוצר מונח בדיוק איפה שהוא צריך להיות, והתאורה במקום כל כך נכונה שהיא הופכת את השהות כאן לנעימה מאוד. מעבר לזה, העובדה שזה המקום שבו הכל קורה, שבו המעריצים הכי גדולים והטכנולוגיות הכי חדישות נפגשים, נותנת לחנות אנרגיה מיוחדת שאין בשום סניף אחר. אם אתם חובבי טכנולוגיה, או סתם רוצים לראות איך נראית המצוינות של ענקית טכנולוגיה במציאות, הביקור כאן הוא חובה. זו לא סתם חנות, זו חוויה של מותג ברמה הכי גבוהה בעולם, שפשוט אי אפשר להישאר אדישים אליה.
• RC

  Rafael Camargo

  Jun 18, 2026
  1.0
  I visited the Apple Store on Fifth Avenue expecting assistance with an issue that appeared to be covered under AppleCare. Unfortunately, my experience with Rick da Silva was extremely disappointing and left me feeling frustrated and unsupported. From the beginning of the interaction, I felt that my concerns were not taken seriously. I arrived expecting the level of customer service and professionalism that Apple is known for, especially at one of its flagship locations. Instead, I encountered what felt like a complete lack of willingness to help. Rather than working with me to understand the issue, review my coverage, or explore possible solutions, the interaction felt dismissive and unproductive. What was most frustrating was not necessarily the final decision itself, but the way the situation was handled. As a customer, I understand that not every request can be approved and that employees must follow policies. However, I also expect an effort to investigate the problem, explain the reasoning clearly, and provide guidance on possible next steps. In this case, I left with the impression that little effort was made to assist me, despite having AppleCare coverage and despite my attempts to explain the situation. The Apple Store on Fifth Avenue is one of the most recognized Apple locations in the world, and customers visit expecting exceptional service. Because of that reputation, experiences like this stand out even more. I traveled to the store expecting support and a professional evaluation of my issue, but instead I felt rushed, dismissed, and treated as though my concerns were an inconvenience. Customer service is not only about solving problems; it is also about listening, communicating respectfully, and making customers feel that their concerns matter. Unfortunately, my interaction with Rick did not reflect those values. The experience left me feeling that my time had been wasted and that I was not given the level of service that Apple customers should reasonably expect. I hope Apple reviews situations like this carefully. Even when a repair or replacement cannot be approved, customers deserve a thorough explanation, genuine effort, and respectful treatment. My disappointment comes not only from the outcome, but from the overall experience and the feeling that my case was not given fair consideration. Based on this experience, I cannot recommend the service I received during this visit, and I sincerely hope future customers are treated with greater attention, professionalism, and willingness to help.

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