Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.
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Certified by Apple The Mall at Bay Plaza • May 17, 2026
Certified by Apple The Mall at Bay Plaza • May 17, 2026
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 7:00 PM
Reviews
3.8
537 reviews
5 stars
320
4 stars
52
3 stars
22
2 stars
15
1 star
128
JA
Jason A
1 day ago
1.0
Genius bar people are great, but guys in the front with beard with a gold chain had an attitude and not looking at my appointment with bar code
JP
Joel Perez
6 days ago
1.0
Very unprofessional experience at Apple Store. I made an appointment to fix my phone, and the technician did a diagnostic and found the issue. After that, he kept going back and forth to the back area giving me different answers. First, he told me they didn’t have the tools to fix my phone and asked if I could come back in 7 days. I said okay. Then he came back again and told me to come back the next day instead. After that, he said they would call me when everything was ready.
It has now been more than a week and I still haven’t received any call or update about my phone. The communication and customer service were very disappointing. Being told different things every few minutes and then being left waiting with no follow-up is extremely unprofessional. I expected much better service from Apple.
IY
isa you
May 13, 2026
1.0
terrible customer service, not one single employee acknowledged me, they all walked by me and not a single one asked if i needed help but any other customer that walked in they immediately went up to them, it kind of felt like they were just racist. Not stepping foot here again.
DB
Don Boogie
May 12, 2026
5.0
The best time to see the truth is when unknown. I came here to see about exchanging my air pods. I’ve been watching interactions between staff technicians and customers. Simeon(Team Leader) and Amanda (Store Manager) came and spoke to me as if I was president of Apple. I witnessed Amanda handle and de-escalate a situation where the customer was getting irate. AMAZING JOB. Derrick was my technician and he definitely found a solution for me with no complaining. THANK YALL.
CV
christiam velez
Apr 23, 2026
2.0
One employee changes it all.
I had multiple visits to the Apple Store Bay Plaza due to an ongoing “SIM failure / SOS mode” issue after being referred from T-Mobile.
Timeline:
• Wed, April 15: Appointment with Rob—professional and thorough. Device sent out for repair (no loaner provided).
• Mon: Returned for status—no updates available.
• Tues: Picked up device, worked with Derek (very helpful), sent to T-Mobile for activation → same issue returned immediately.
• Next morning: Problem again.
• Final visit (11:45 AM): After a long wait, I was approached by an employee named Josh, who was dismissive and condescending. He stated he “did not like my energy” and refused to assist me before walking away.
Thankfully, Judith stepped in—professional, patient, and solution-oriented. After 3 hours and multiple attempts, she obtained manager approval and replaced the device.
Final thought: There is a clear inconsistency in service. Employees like Rob, Derek, and Judith represent the Apple standard. Josh’s behavior was unprofessional and unacceptable.
Customer service should never depend on whether an employee “likes your energy.”
Don’t think Josh’s behavior would had acceptable in more affluent stores…
Frequently Asked Questions About Apple The Mall at Bay Plaza
What products can I find at Apple The Mall at Bay Plaza?
You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple The Mall at Bay Plaza.
What kind of support services are offered at Apple The Mall at Bay Plaza?
Technical support is available through the Genius Bar where specialists can assist you with your Apple devices.
What are the regular operating hours of Apple The Mall at Bay Plaza?
The store is open Monday through Saturday from 10:00 AM to 9:00 PM, and on Sunday from 11:00 AM to 7:00 PM.
Is Apple The Mall at Bay Plaza open during holidays?
The store has specific holiday hours and may be closed on certain dates like November 27, 2025 and December 25, 2025; please check the website for exact holiday hours.
Can I place an order online for pickup at Apple The Mall at Bay Plaza?
Yes, the store offers in-store pickup, delivery, and in-store shopping options.
How can I contact Apple The Mall at Bay Plaza for inquiries?
You can reach them by phone at +1 718-530-7760 or email at mallatbayplaza@apple.com.
Where is Apple The Mall at Bay Plaza located?
Apple The Mall at Bay Plaza is located at 200 Baychester Avenue, Bronx, NY 10475, United States.
Are there good dining options near Apple The Mall at Bay Plaza?
Yes, nearby restaurants include Scotch Bonnet offering Jamaican cuisine, Crepes NYC a cafe and pancake house, and Moe’s Southwest Grill serving Tex-Mex dishes.
What nearby shopping options can I visit when at Apple The Mall at Bay Plaza?
You can also explore stores like Hollister Co., Old Navy, Victoria's Secret, and JCPenney all located in The Mall at Bay Plaza.
Is there public transportation or other services near Apple The Mall at Bay Plaza to help me get there?
While specific transit stations aren’t listed, Apple is located within The Mall at Bay Plaza, which hosts many accessible stores and services including T-Mobile and Sunglass Hut, making it easy to combine your visit with other errands.
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