Nutrition Authority (Max Muscle Retailer)

Nutrition Authority, formerly Max Muscle of Lincoln, is Lincoln’s #1-rated nutrition store—voted Best of Lincoln. We specialize in premium supplements, personalized nutrition coaching, InBody body composition analysis, and custom meal and macro planning. Whether your goal is fat loss, muscle gain, improved performance, or better overall health, our Certified Fitness Nutrition Coaches create plans built just for you that are sustainable, helping you create a healthier lifestyle. We proudly serve athletes, fitness enthusiasts, and everyday individuals. As a premier Lifebase Solutions provider, we deliver expert guidance, real results, and better-than-internet pricing- all backed by unmatched service in the Lincoln, NE community.