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Apple Friendly Center

3.3
(1,660 reviews)

Business Details

3320 West Friendly Avenue, Greensboro, NC
27410, United States
(336) 291-0486
https://www.apple.com/retail/friendlycenter

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiAvailable

Location

Apple Friendly Center
3320 West Friendly Avenue, Greensboro, NC
27410, United States

Hours

Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday11:00 AM - 6:00 PM
10/23/202610:00 AM - 8:00 PM
11/26/202610:00 AM - 8:00 PM
12/25/202610:00 AM - 8:00 PM

Reviews

3.3
1,660 reviews
5 stars
761
4 stars
169
3 stars
105
2 stars
98
1 star
527
  • RL
    Rob Lew
    6 days ago
    1.0
    When you schedule someone to be at the Apple Store at a certain time, no one being there to assist me at the time has a cost. And this one star review is it. You literally committed insurance fraud by not honoring your scheduled applecare+ appointments. I’m not sure where you come from but when someone makes a specific time scheduled appointment that means at that certain time on that scheduled appointment I should be getting service. Not a scheduled appointment and we’ll get to you when we can. I know it’s a hard concept to comprehend.
  • ZS
    Zamaris Solomon
    Sep 21, 2026
    1.0
    I went into the Apple Store to pick up an order I had already placed online, expecting what should have been a fairly simple pickup. Unfortunately, the experience became extremely frustrating, but what disappointed me most was not the technical issue—it was the lack of customer service and leadership I received from the manager, Merryn. The employee assisting me went through the pickup process but received an error on the screen that only gave them the option to cancel the transaction entirely. Since the employee was unsure of what the error meant or how to proceed, I asked for a manager for further assistance. Merryn came over and stated that she had seen this issue before and that it meant I was not on an eligible plan with my carrier. I contacted my carrier while in the store and confirmed that I was, in fact, on the correct eligible plan. Merryn then insisted that I contact Apple Support. I contacted Apple Support as instructed. The representative on apple support confirmed that they did not see any issues on their end and could see the exact phone I was attempting to pick up was already attached to my account. Meanwhile, the in-store employee explained that regardless of what Apple Support said, it would not change the fact that their system was only giving them the option to cancel the transaction. At that point, what I needed was leadership—someone willing to take ownership of the situation, investigate further, explain my options, or at the very least show some genuine concern about resolving the issue. Instead, Merryn left the interaction and gave me the impression that she was more interested in passing me off to someone else than actually assisting me. Her customer service was extremely disappointing. I understand that technical issues happen and that employees cannot always immediately fix a system error. My frustration is not simply because the transaction could not be completed. My frustration is with how I was treated when I needed assistance. As a manager myself, I understand that leadership is especially important when a customer is already frustrated. A manager should demonstrate empathy, take ownership where possible, communicate clearly, and make a genuine effort to de-escalate the situation—even when the ultimate resolution may be outside of their control. I did not receive any of that from Merryn. I left feeling brushed off and as though helping me was not worth her time because there was no immediate solution available. That is unacceptable customer service, especially from someone in a management position. I strongly believe this location should address this interaction and ensure Merryn receives additional leadership and customer-service training. Being a manager is more than holding the title or performing operational tasks—it is about how you show up for customers and employees when situations become difficult. Customers deserve to feel that someone genuinely attempted to help them, even when the answer may not ultimately be the one they wanted. I found out Merryn is actually like the district manager which is even worse for her to have the attitude and approach she did. Unacceptable!
  • RY
    Roy Yang
    Sep 18, 2026
    2.0
    Entitled employee! I’ve never experienced this kind of rude and dismissive service at an Apple Store before. I approached an employee and asked for help locating a watch in a specific color. Without making any effort to assist me, he simply said in a low, dismissive voice, “It’s over there on that table.” I checked the table, but the watch wasn’t there. When I told him that, he just repeated, “It’s over there,” and still made no attempt to help me find it. I’m not sure what his issue was or why he seemed so unwilling to assist a customer. Eventually, I had to ask another employee for help, and that person immediately went to the table and took the watch out of a drawer underneath it—so it wasn’t even on display where the first employee had directed me. This was an extremely disappointing experience and not at all the level of customer service I’ve come to expect from Apple.
  • RA
    Rami Al-Chacar
    Sep 18, 2026
    5.0
    Great experience. Short wait with appointment. The lady I sat beside didn’t have an appointment and only waited about 20 mins. They fixed my 2 issues and also patiently answered my questions. This is my third visit here. Def recommend.
  • TK
    Tim Keaton
    Sep 6, 2026
    1.0
    I had a very disappointing experience with the Apple Store at Friendly Center. After scheduling an appointment in advance to replace a cracked screen on an iPhone 13 Pro Max, I made a 45-minute drive only to be informed upon arrival that the replacement part was not in stock. When customers book a specific service appointment, it is reasonable to expect either adequate inventory management or proactive notification if a repair cannot be completed. Driving an hour and a half round-trip for an unfulfilled appointment reflects poor store management and communication. For anyone planning a repair visit here, I strongly recommend calling ahead to verify parts availability. Due to this lack of service, I have already canceled AppleCare coverage on my other devices and will do the same for this phone once it is finally repaired. The level of service does not justify the cost.

Frequently Asked Questions About Apple Friendly Center

What products can I find at the Apple Friendly Center?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at the Apple Friendly Center.

What kind of support does the Apple Friendly Center provide?

The store offers technical support at the Genius Bar and help from Specialists to answer your questions and get you set up.

Brand Certified Facts from Apple Friendly Center

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