Apple Southpoint

Reviews

• LT

  Leshae Tucker

  2 days ago
  5.0
  By far, the best experience I’ve ever had everyone in there was so nice so patient and so willing to help and they also appreciated me as a customer as well while also doing everything in their power to get my situation resolved and even got it resolved!!!! Amazing team amazing teamwork!!
• DA

  Dave Anderson

  Oct 31, 2026
  5.0
  I had an older iPhone battery replaced there. It may have taken a little longer than I think it should have but they were also busy. In the end it was great, had lunch to relax the extra time away. The new battery is great too! Anyway a good experience from a company that makes a phone I still love.
• SS

  Sanket Suryawanshi

  Oct 31, 2026
  2.0
  Disappointed with the overall working and the service u received at the store. Came here for my AirPod audio issue. I was told that there’s no issue when they tested locally and would need to send it to the company for further advanced testing. Which I did and when I got back the AirPod after 2 weeks, the device still had the same audio issue and the tips were missing from both earpieces. When I approved the store I got appointment after 2 hrs. I waited and while I waited I saw vision demo slot available so I booked it. But no one came to give the demo. No acknowledgment on the e misses from people working and just that it’s what it is. Highly disappointed. And also I do have Apple care on my AirPod and plus I was suggested to simply buy tip and move on. And I have been ahugh Apple services fan. Until today.
• ZM

  Zach McCollum

  Oct 25, 2026
  1.0
  Placed an order of ~$1800 for my wife. Everything went through on my credit card. The store couldn't process my order because "I am not an Apple user.." (literally what they told me). So after driving an hour to get here I had to spend 20 minutes on the phone with customer service then I had to wait an additional 20 minutes for them to pull my order. How does the second biggest company in the world struggle with simple order placement... The order placement software never once told me there was an issue with the order on my hour long drive to the store. What a terrible experience.
• HL

  Hiu Lo

  Oct 21, 2026
  1.0
  Poor accountability on a trade-in I ordered a new iPhone 18 Pro online, a purchase of $1,300 including tax, and picked it up at the Apple Store in Durham the next day. I set up the phone there and handed over my old phone for the trade-in, and the employee told me "you're all set." Almost three weeks later, I still hadn't received my trade-in credit. I called Apple, and my call was transferred to the Durham store. The person who answered said he was in Technical Support and didn't have access to look up my old phone. He told me to wait for the manager to call me back. I waited an entire day and never heard from anyone. I had to call again the next day before I was finally connected to the manager, Elvin Alamo. Mr. Alamo tried several ways to locate my old phone but couldn't find it. He kept asking me where he could find the IMEI number, then suggested I might be able to get it from T-Mobile. I no longer had the box and couldn't find the IMEI in the T-Mobile app, so I had to call T-Mobile directly to get it. Only after I gave them the IMEI did they find the device and issue my refund. In total, I spent about two hours on the phone with the manager trying to locate one device. I handed the phone over in person, in your store, and was told everything was complete. Tracking that device is the store's responsibility, not the customer's. If I hadn't been able to get the IMEI, would I have lost my refund? On top of that, no one returned my call for a full day. Mr. Alamo's attitude throughout was poor. It felt dismissive and shifted the burden onto me, and it was not the level of service I expect from an Apple Store manager, especially from a customer who had just spent $1,300 with Apple. A simple trade-in became far more stressful and time-consuming than it should have been. Both the Durham store and Apple corporate need to address this. Apple needs a better process for logging trade-in devices at drop-off, and managers who follow up and take ownership of problems like this.

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