Apple Briarwood

Reviews

• HL

  Hugh L

  2 days ago
  1.0
  My wife and I visited Apple Briarwood on Friday, October 2, around 7:30–8:00 p.m. to purchase new Apple Watches. The experience was shockingly rude. While I was looking at the band display, an employee yelled at me not to touch the bands. There were no signs saying customers were not allowed to touch them, and the bands were openly displayed on the wall, not behind glass or otherwise blocked off. If customers were not supposed to handle them, that could have been communicated politely. There was no reason to yell at me. When my wife was choosing her watch, the two women at the Watch counter were impatient, dismissive, and repeatedly passive-aggressive. One kept saying things like “as I said” and “as I told you,” and sarcastically referred to something my wife had “decided on a long time ago” when only a few minutes had passed. The other repeatedly said, “Check the back of the watch — wouldn’t want to lie to you,” in a condescending tone. These were not isolated comments. The entire interaction felt hostile, as though normal questions about size, color, bands, trade-in, and data erasure were an inconvenience to them. My wife ultimately bought the watch. After the purchase, the employee placed it on the table and simply walked away. No thank you. No goodbye. No basic acknowledgment. We came to an Apple Store expecting knowledgeable, respectful service. Instead, we left feeling belittled and unwelcome. This was far below Apple’s standards—and frankly below the level of basic courtesy anyone should expect.
• DE

  Dustin Ebeler

  Sep 26, 2026
  1.0
  Dude with the man bun in there is incredibly rude. Don’t waste your time with this store, incredibly unhelpful and shows zero empathy
• KK

  Kathryn Koke

  Sep 25, 2026
  1.0
  Was in store today and we have never been treated with such rudeness as we were with Alex today. Not a pleasant experience at all. New store and very rude people. Won’t shop in store again.
• II

  Invictus

  Sep 15, 2026
  1.0
  This place in the new DMV / SOS. Make an appointment. Show up early. Wait over half an hour after scheduled time. Lots of associates standing around, not a lot of work getting done. Can't believe they get malls to subsidize these places 😂
• KP

  Krupali Patel

  Aug 25, 2026
  2.0
  I’m giving Apple Store 2 stars. We personally own at least 12 Apple products—and honestly, it may be even more because we stopped counting! I’ve always loved Apple products and especially their iPhones, which is why it’s so disappointing that this is now the fourth time I’ve had a poor customer service experience. There was no appointment available for two days to get my iPad looked at. If you walk in, you should expect to sit for at least 1–2 hours, and even then, you’re not guaranteed to be helped. What makes this especially frustrating is that my child has special needs and uses the iPad for communication. I explained this when I called, but I still wasn’t given an earlier appointment or any helpful solution. With so many employees working in the store, I expected better customer service and more flexibility, especially when the iPad is an important communication tool. I’ve been a loyal Apple customer for years, but experiences like this are making it really frustrating. I love Apple products, but the customer service needs improvement.

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