Apple Columbia

Reviews

• II

  Ivex

  Jun 27, 2026
  5.0
  Collectively, CHRIS-Technician, DARELL , RUDY, and NICO exemplify the very best of Apple. Their intelligence, empathy, initiative, and unwavering commitment to customer care transformed a stressful situation into an overwhelmingly positive experience. Employees of this caliber are rare, and Apple is incredibly fortunate to have each of them on its team. Please extend my deepest gratitude and recognition to all four individuals for their exemplary service. I would also like to note how impressed I was with the efficiency of the entire team. Despite the complexity of my situation, I was seen promptly at every appointment and never felt overlooked or left waiting unnecessarily. The balance they maintained between efficiency and genuinely attentive care was exceptional and greatly contributed to such a positive experience. (Cont…) CHRIS - was the first Genius Specialist who assisted me, and I cannot speak highly enough of him. He approached my situation with remarkable analytical insight and transparency. Rather than simply providing a standard response, he carefully explained that because my phone displayed only a bright white screen, the underlying issue could not be diagnosed without opening the device. He also acknowledged that proceeding in that manner could result in repair charges that he felt would be unfair, particularly given that my warranty had expired only the day before. What impressed me most was Chris's ability to think critically and strategically. He thoughtfully guided me through the process of escalating my case to Apple Support, demonstrating not only an exceptional understanding of policy, but also genuine empathy and advocacy. His intelligence, professionalism, and kindness were truly extraordinary. DARELL - continued that exceptional standard of service during the intake process. He expertly assisted with implementing and processing my goodwill exception and ensured that every step moved forward smoothly and efficiently. Daryl was patient, knowledgeable, and highly competent, making a complicated process feel seamless. His calm demeanor and attention to detail were greatly appreciated. RUDY - went above and beyond in a way that I will never forget. When additional complications arose due to the water damage and questions remained regarding whether a replacement device would require a copay, Rudy still took the initiative to place the order so that my case could continue progressing rather than leaving it stalled. His willingness to take ownership of the situation, advocate on my behalf, and exercise thoughtful judgment demonstrated a level of dedication that far exceeds ordinary customer service expectations. Finally, NICO - provided what can only be described as exceptional service. She was warm, compassionate, highly knowledgeable, and incredibly thorough. Throughout our interaction, Nico displayed genuine care and professionalism that made me feel supported and valued as a customer. Her communication skills, attentiveness, and commitment to ensuring a positive resolution were truly outstanding. (I hope I’ve spelled everyone names correctly if not excuse me ໒( ͡ᵔ ▾ ͡ᵔ )७
• TD

  Theresa Deramo

  Jun 25, 2026
  1.0
  Buyer Beware. I own a six-month-old Apple laptop that suddenly developed a black screen. The keyboard and other functions still appeared to work, so I contacted Apple Support. After being sent to Best Buy and then to an Apple Store, I was told the screen needed to be replaced. The screen had to be ordered, requiring multiple trips and appointments. After leaving my laptop with Apple for repair, I received a call saying my warranty was void because of alleged liquid damage and that the only repair option was a $950 repair on a laptop that cost about $1,300. When I asked for proof of the liquid damage and requested copies of any photos or findings, I was met with resistance and a surprisingly dismissive attitude. I was told perhaps I had set the laptop on a wet surface or used it in a humid environment. Not convinced, I took the laptop to a local independent repair shop, Bay Area Electronics The technician found no evidence of liquid damage. After a simple diagnostic and treatment using an electronics evaporator pad, he restored the laptop to working condition in about 45 minutes. Total cost: $89. Apple’s proposed repair: $950. As a small business owner, I understand the importance of customer service. If I treated my customers the way I was treated, I wouldn’t stay in business very long. The experience cost me time, multiple trips, lost productivity, and a great deal of frustration. The store itself was chaotic, communication was poor, and transparency was lacking. This experience has seriously changed my opinion of Apple. Before agreeing to expensive repairs, consider getting a second opinion from a reputable local repair shop. Support small businesses. Sometimes they provide better service, better communication, and more honest solutions than large corporations.
• AR

  Ava Reynolds

  Jun 23, 2026
  1.0
  I was at the Apple Store today for 3 hours because the first person that helped me did not fully pay attention and updating my phone took an hour after they “forgot” that you could just update it if its plugged into the computer which takes 10-12 minutes. After, a worker named Matt told me I had to erase my loaner phone in order to help me, before transferring all the data. After erasing the loaner phone he left and switched me off to another worker who then did not know how to transfer my data to my new phone without the loaner phone. After attempting to transfer the backed up data 4 times the apps were still not transferring. Then when a manager was asked about it, he said the apps just do not transfer, which is definitely not true because I transferred my data to the loaner phone without any other phone while my old one was getting repaired. The manager was not helpful and the workers did not know much more than an average iPhone user. The worker and I were able to eventually figure it out by using a different backup.
• AM

  Ask Me

  Jun 22, 2026
  1.0
  I went to this Apple store location for the very first time yesterday on Sunday. I was appalled by the LACK of customer service and disorganization within thus store. There wasnt even that much store traffic as Ive seen in most apple stores however for some ODD reason this store was a mess. After walking into the store and waiting for 5minutes I asked a store rep for service and a question. Not beingg a savvy apple user which the rep clearly knew I felt like I was being chastised for not knowing more than I already knew to purchase accessories for my Mac book pro. Rather than helping me I was told to go seek help at the checkout table. Frustrated with the LACK of concern I went to the table only to see 8 other folks waiting around the table as another rep struggled to attend to another customer. There was no coordination. No one approached me at all to inquire. As I observed the store there were many other folks standing around aimlessly looking to be assisted as well. To my frustration I left the store and I will not be returning at all. To Apple...DO BETTER. ABEIBG A 1 TRILLION DOLLAR COMPANY I WOULD EXPECT BETTER. FELT LIKE I WAS AT WALMART OR THE DOLLAR STORE.
• EW

  Elisabeth Wall

  Jun 18, 2026
  5.0
  I came here today to pick up a new phone for work, and had received EXCELLENT service from Nate! He was very helpful and very knowledgeable in guiding me through setting up my apple business account. He was very nice and had me in and out with a brand new phone and perfectly placed screen protector in about 10 minutes. This was very different from slower-service experiences I've previously had at other apple and verizon stores. This guy knew what he was doing and made this visit a breeze!