Maximum Sight & Sound provides home and commercial security alarms and systems, home theater systems, audio systems, and video systems to the Waterloo, IA area.
Explore offerings from Maximum Sight & Sound on 4017 University Av in Waterloo, with popular services available at this location.
Maximum Sight & Sound - Services
5 items
services
Home Theater
Security System
Audio System
Video System
Appliances
Reviews
4.4
28 reviews
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mahasidha9
May 31, 2026
5.0
Prior to discovering Maximum Sight & Sound, we contacted almost every audio-video store as far as Des Moines (we live in Marion). If I listed who they are, I would exhaust the maximum character limit allowed in a Google Review.
Our request to every single store was exactly the same: we needed a dealer partner capable of providing a fully managed LG OLED 77” G6 (2026) acquisition and true flush-to-wall installation. Specifically, we wanted the panel physically inspected for pixel defects, banding, or uniformity issues before shipment. We also required them to apply specific baseline settings prior to delivery so everything would be ready to go:
• Real Cinema: ON
• All AI / Energy Saving features: OFF
• Filmmaker Mode as the default across inputs
• Auto Firmware Update: OFF
• Panel care settings: Pixel Cleaning (Auto), Screen Move (ON), Logo Brightness (LOW), Auto Power Off (OFF)
Every single store we contacted declined our request—even boutique reference audio and video shops selling high-end gear.
Maximum Sight & Sound was the sole exception. The owner, Reed Bannon, was upfront that he no longer had the equipment for hardware calibration, but he readily agreed to handle the pre-shipment inspection, log the serial number and power hours, and apply all of our required baseline settings at his shop. He even sent photos of the recessed Arlington box he planned to use to ensure we were aligned on the flush profile.
Beyond Reed’s willingness to accept the project (their shop is in Waterloo, 54 miles away) and his stellar communication, the meticulous attention to detail of the installation team was outstanding. Watching them remove our old junction box and install the new recessed one, I was struck by just how much care and consideration they applied to each step of the process. They measured and measured again, which was critical given our incredibly tight space margins; five inches below the panel and three inches above, all positioned above a fireplace, was not an easy assignment.
“The guys” included me in several aesthetic decisions, making the entire process collaborative. They were never dismissive of my observations and actively incorporated my feedback. It was comforting to experience working together as a true team.
The installation was clearly not an afterthought or a job they wanted to rush through just to get in and out. It was as if they were installing the television in their own living room. You really cannot ask for a higher dedication to service.
Reed also reached out afterward to ask for our impressions of the picture. Since this is a flagship set that he special-ordered for us, he sincerely wanted to know how it performed. As for the picture itself—it already looks fantastic. Even before calibration, the performance is extremely impressive. We did make a number of adjustments to ensure a clean baseline:
• Filmmaker Mode used as the foundation
• TruMotion turned OFF (eliminating motion interpolation)
• Real Cinema: ON
• Sharpness set to 0
• All noise reduction and processing features turned OFF
• AI Picture features disabled
• Near Black Detail set to neutral (0)
• Consistent settings applied across Dolby Vision and HDR10
Additionally, there was a pleasant surprise regarding firmware. Only the night before installation, I had watched the HDTVTest report discussing LG’s fix for a known issue. The set did not arrive with the latest update pre-installed, but when we checked manually, the newest firmware was already available for download. That timing was fortunate and appeared to have resolved those concerns right out of the gate.
All of that said, I’m very much looking forward to seeing what the calibration brings—if the current image is this strong, I expect the final result to be something quite special.
Thank you again to Reed and the team for everything—the product, the installation, and the overall experience. It’s clear that you take immense pride in doing things the right way, and it shows.
TE
Todd Eastman
Mar 22, 2026
5.0
Prompt, knowledgeable, and professional service. Reed went above and beyond to assist me with my needs. Best company in the Cedar Valley. Support local businesses
JZ
Jasmin Zejnić
May 15, 2025
5.0
Maximum Sight and Sound has been my go-to spot for years — I’ve picked up appliances, decked out my home audio setup, and every time I’ve walked in, I’ve been treated like family. Terry always made sure I was taken care of (probably knew what I needed before I did). Now that Reed’s running the show, it’s the same awesome service… just with a younger face and maybe a little more hair! 😄 Still the best in town — if you want great gear and even better people, this is the place.
Frequently Asked Questions About Maximum Sight & Sound
Do you repair tvs?
We do not offer TV repair services. However, we would be happy to assist you in purchasing a new television from our selection.
Do you install car audio?
We do not provide car audio installation services. Our focus is on home theater and audio systems.
What is the benefit of home automation systems?
Home automation systems provide numerous benefits, including increased convenience, potential energy cost savings, improved home security, and the ability to control various household devices remotely. These features can significantly simplify and enhance your daily living experience.
Does Maximum Sight & Sound repair TVs?
No, Maximum Sight & Sound does not offer TV repair services but can assist you in purchasing new televisions.
Can I get car audio installation services at Maximum Sight & Sound?
No, car audio installation services are not provided; the focus is on home theater and audio systems.
What benefits do home automation systems provide from Maximum Sight & Sound?
Home automation systems increase convenience, energy savings, improve security, and allow remote control of household devices.
What types of products and services does Maximum Sight & Sound offer?
They provide home and commercial security alarms and systems, home theater, audio, and video systems, as well as appliances.
What brands are available at Maximum Sight & Sound?
Brands include Sony, Samsung, LG, Control4, Klipsch, Definitive Technologies, Ubiquiti, and Lutron.
What are the business hours of Maximum Sight & Sound?
Open Monday through Saturday from 9:00 AM to 5:00 PM, and closed on Sundays and major holidays.
What payment methods does Maximum Sight & Sound accept?
They accept American Express, Android Pay, Apple Pay, Cash, Check, Discover, MasterCard, and Visa.
Where is Maximum Sight & Sound located?
Located at 4017 University Ave, Waterloo, IA 50701-5639, USA.
What nearby places can customers visit around Maximum Sight & Sound?
Nearby you can find Computer Reboot for computer repairs, Farris Stereo for car audio, and Casey's 218 Pub for dining.
How can nearby locations help customers visiting Maximum Sight & Sound?
Customers can combine visits to nearby spots like Hy-Vee for pharmacy needs, JB's Corner Grill for quick meals, or Midway Manor for historical interest.
Are there automotive services near Maximum Sight & Sound?
Yes, E & A Motors provides car dealership services, and O'Reilly Auto Parts offers automotive parts nearby.
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