Apple SoNo Collection

Reviews

• RE

  Rudy Gudiel Escobar

  4 days ago
  1.0
  I don’t usually leave negative reviews, but I genuinely feel that this experience needs to be addressed. I have been a loyal Apple customer for many years, and I proudly consider myself an Apple fanboy. Apple has always been known for its exceptional customer service, premium products, and the way it makes customers feel valued. Unfortunately, I feel that the quality of customer service has been declining over the past few years, and my experience at this particular store is a perfect example of that. I walked into the store intending to purchase two phones: an iPhone 18 Pro Max and an iPhone Duo, both of which were available. I was ready to pay for both in cash, so purchasing them was never an issue. However, the way I was treated by the employees made me feel extremely uncomfortable and unwelcome. I genuinely felt as though I was being judged based on my appearance, how I was dressed, and possibly even my race. I cannot say for certain what motivated their behavior, but that is the impression their attitude left on me. Instead of receiving the welcoming, professional, and attentive service I have come to expect from Apple, I felt rushed through the entire interaction. It was almost as if the employees were saying, “Here’s your phone, here’s what you wanted. Do you need anything else? If not, thank you, goodbye.” There was no genuine effort to engage with me, understand my needs, or make me feel appreciated as a customer. What was supposed to be an exciting experience purchasing two new Apple devices turned into one of the most disappointing shopping experiences I have had in a long time. I ended up purchasing only the iPhone 18 Pro Max and leaving the store because I simply did not feel comfortable spending any more time or money there. As someone who has supported Apple for years, this experience was particularly disappointing. When customers walk into an Apple Store, they should be treated with the same level of respect and professionalism regardless of their appearance, clothing, background, or race. Great customer service should never depend on how someone looks or how much money an employee assumes they have. I sincerely hope Apple management takes this feedback seriously because the experience I had was nowhere near the standard of service that made me loyal to the brand in the first place.
• MS

  Milli Stephania

  Oct 19, 2026
  5.0
  My review is specifically for the staff, especially Thomas. He was so knowledgeable, friendly and patient. I had a really long wait time, due to my apps taking forever to load on my new phone, and he was so patient and made sure to never forget to attend to me while the store was busy. Thank you Thomas!
• JJ

  Jane

  Oct 17, 2026
  5.0
  Mr. Art B. Highly recommended. He is taking his time to give support and recommendations based on his knowledge and experience. Ask for Mr. Art and Ms. Marie for customer service and support.
• BX

  blondie x

  Oct 15, 2026
  5.0
  I went to Apple today for the first time in my life in an attempt to replace the battery in my iPhone 11. Roh worked with me and he was absolutely phenomenal. Straight to the point and got everything ready. Then he brought over Art who totally got my situation and he taught me about the options for an upgrade as the transparency was that the replacement battery may suck because it's been sitting in the back for years vs getting a new phone deal and allowing me to trade mine in for $100. And even though I was exploring other options, Roh still put the battery together for me so that if I'd like to come back the following day in the morning they would install it one hour for $89.99. I mean, amazing right? Roh helped with my intended action yet offered me options through bringing Art over. I left informed and ready to make my next move. Unfortunately cellphones have become such a staple of everyday life, having one is quite literally a life line these days. I appreciated all the honesty, effort and time spent on my dilemma. True professionals if you ask me. I also want to add, after gaining weight, chipping my tooth and not being able to afford a $400+ hair highlighting job for the last 3 years since having my daughter, I have absolutely experienced a difference in the way I've been treated in the world in a more negative way. I did not feel that at all from today's service and instead felt seen, heard and understood. Thank you Roh and thank you Art very very much!
• CC

  Chris

  Oct 5, 2026
  1.0
  Rough experience- everyone at this store needs some training. Went in to purchase the new iphone 18 pro (unlocked) and it was like it was everyone’s first time selling an iphone. No one knew about the apple card, the financing through the apple card, how the trade in worked if I wanted the box mailed to my house to return later. I was handed off to about 5-6 different employees and they all told me different things. It got to the point I just ordered the phone through the apple store app and did in-store pickup. I then left and came back. They did consistently try and sell me on apple fitness, apple tv, apple care- all things I did not want and had to firmly decline. The $2k for the phone and nylon case apparently wasn’t enough for them. I told them I feel like I just bought a car (that may have been easier). The store was not overly busy and there were plenty of employees around. My friend and I left shocked at how clueless everyone was. Selling the new iphone is apple store 101. Thank you for attending my ted talk.

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