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Apple South Coast Plaza

3.7
(1,426 reviews)

Business Details

3333 Bear Street, Costa Mesa, CA
92626, United States
(714) 424-6331
https://www.apple.com/retail/southcoastplaza

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiAvailable

Location

Apple South Coast Plaza
3333 Bear Street, Costa Mesa, CA
92626, United States

Hours

Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 7:00 PM

Reviews

3.7
1,426 reviews
5 stars
770
4 stars
182
3 stars
97
2 stars
63
1 star
314
  • ZW
    Ze Wang
    Jun 15, 2026
    1.0
    They kept me waiting for a long time. A few Genius Bar employees were just busy flirting with girls.
  • PG
    Priscilla Garcia
    Jun 13, 2026
    1.0
    I had a very disappointing experience with manager at this location aka BRIAN. I contacted support regarding an issue & needed assistance the intital employee was professional, helpful, but the manager Brian appeared frustrated that the employee was spending time assisting me instead of focusing on sales. Throughout the interaction, I felt pressured to purchase an upgrade costing approximately $1,600! Which I did not want or need, but as a woman, I left feeling that manager viewed me as an easy sales target rather than a customer seeking assistance. The focus seemed to be on making a sale instead of resolving my concerns. When I declined the upgrade and later reported my concerns to support, the manager became visibly upset. Rather than handling the situation professionally, I felt unwelcome and was ultimately escorted out. Customers should be able to ask questions, receive support, and decline additional purchases without feeling pressured, intimidated, or treated differently. The employee who assisted me was courteous and helpful, but the manager's behavior made what should have been a routine customer service interaction very uncomfortable that i felt the need to reach out to customer service via phone call, good thing my call was recorded, representative on the phone heard everything she became concerned for me. Don' t go here if your a woman they just try to sucker you!
  • DK
    Digital Khabib
    Jun 7, 2026
    1.0
    Subject: Cupertino Core Metrics, Mobile Silicon Stagnation In Cupertino, the engineering doctrine is vertical integration—optimizing the silicon, the operating system, and the browser engine to claim absolute performance supremacy. The Apple M-series chips process billions of operations per second, utilizing unified memory architectures to eliminate latency. The hardware is engineered to render complex 3D environments and execute machine-learning matrices in milliseconds. Yet the digital gateway for Apple South Coast Plaza—a flagship retail node operating in California's largest luxury shopping center—delivers a mobile user experience plagued by resource contention and layout instability. Live Systems Telemetry – Lighthouse Syntax (Captured June 2026) Largest Contentful Paint (LCP): 8.4 seconds (Target benchmark: < 2.5s). High-intent premium retail traffic sits through an 8,400-millisecond visual freeze before the primary product hero elements render. Total Blocking Time (TBT): 410 ms (Target benchmark: < 200ms). Over double the acceptable interactivity threshold. The main thread is heavily locked out by un-deferred third-party script assets, rendering interactive call-to-actions temporarily unresponsive. First Contentful Paint (FCP): 5.2 seconds (Target benchmark: < 1.8s). Total structural stagnation during the initial viewport load. Performance Score: 46 / 100 (Critical-failure band). The Structural Paradox Apple’s developer directives strictly mandate strict execution budgets and mobile optimization. Yet, when a mobile consumer attempts to access this flagship node to coordinate an in-store pickup or secure an upgrade allocation, the web architecture buckles under unoptimized script payloads. An M-series processor can execute billions of instructions while this storefront freezes for over 8 seconds just to render a static image of an iPhone. This is not a hardware constraint—it is a localized brand governance failure layered atop an infrastructure that claims global optimization supremacy. If a mass-market retail application understands mobile throughput and Core Web Vitals better than a multi-trillion-dollar technology pioneer, the problem is an absolute failure of digital calibration. Operational Directive You cannot lecture an ecosystem on optimization while leaving your primary regional retail perimeter completely uncalibrated. Structural Remediation Required.
  • WM
    william macias
    Jun 5, 2026
    5.0
    𖤐 @fromloss2legacy710 • @elfstoneandie June 4, 2026 • 3:33 PM • South Coast Plaza tech lifeline 🍎☀️ Massive appreciation and gratitude to Tommy at the Apple Store in South Coast Plaza for delivering absolutely top-tier, white-glove level customer service with patience, clarity, and calm execution. I walked in with what felt like a pretty small, almost insignificant issue on the surface — just needing to get my phone charged and stabilized so I could keep moving through the day. But in real time, when your phone is your map, your wallet, your communication hub, and basically your entire external brain… that “small issue” can quickly turn into a full mission-critical situation. Tommy immediately understood that without me even having to over-explain anything. What stood out most was how composed and helpful he was from start to finish. No rush. No confusion. No dismissive energy. Just calm, professional guidance with a clear breakdown of exactly what was possible and what the next steps would look like. He was able to get me into an appointment slot for 5:20 PM, and more importantly, he explained the entire process in a way that actually made sense — what to expect, estimated wait times, and how to best manage my time in between so I could try to handle other things and come back if needed. That level of clarity matters more than people realize. Because Apple Stores can sometimes feel like organized chaos depending on the time of day — lots of people, lots of devices, lots of moving parts — and having someone calmly walk you through the system instead of just pointing you toward a line makes a huge difference. Tommy did exactly that. Professional. Patient. Respectful. Clear. Even with everything moving around him, he maintained that steady, grounded presence that keeps the whole interaction smooth and easy to follow. Unfortunately, I had to step out before the appointment window, but even that was handled smoothly. No pressure. No stress. Just a simple, understandable process that I can return to if needed by rejoining the queue. And that’s really what great service looks like. Not just solving the immediate issue, but making sure you understand your options and feel confident navigating what comes next. What could have easily been a frustrating moment turned into a structured, manageable plan thanks to Tommy’s help. Huge gratitude for the patience, the professionalism, and the clear communication. Absolute six-star experience. 10 out of 10. Definitely appreciate the support and will be back if needed. 𖤐 @fromloss2legacy710 • @elfstoneandie June 4, 2026 • 3:33 PM • South Coast Plaza tech lifeline 🍎☀️
  • DE
    Danny Erickson
    May 24, 2026
    1.0
    Having AppleCare is useless if you need a replacement phone I’ve been without a phone for eight days. No update no shipping information given. And every time I go back to ask the status of my shipment. They have no idea how long. How does Apple not have replacement phones on hand in stock in store it makes zero sense and it’s horrible customer service. My phone is not even that old. I have the iPhone 16 Pro, which is one generation behind the new one. Their solution is that I buy the new phone and return it within 14 days while I wait for my replacement phone. Why should I have to do this? I’m locked out of my bank accounts. Can’t make doctors appointments. Can’t access my Apple Pay with my other Apple devices. It has been the worst week trying to work around, not having my phone. What gets me the most is how they don’t have any way of tracking the shipment. How is that possible? How am I supposed to know that the phone is even coming? If I could give 0 stars to Apple I could. It seems as though this is on purpose so that you just have to buy the new phone for $1200 dollars.

Frequently Asked Questions About Apple South Coast Plaza

What products can I buy at Apple South Coast Plaza?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple South Coast Plaza.

What are the operating hours for Apple South Coast Plaza?

The store is open Monday to Thursday from 10:00 AM to 8:00 PM, Friday and Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 7:00 PM.

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