Apple World Trade Center

Reviews

• JN

  Justin Newkirk

  Jan 5, 2026
  1.0
  Hello Apple Team, I’m writing because I left the Apple Store today feeling unheard and frustrated, and that’s not the experience I’ve come to expect from Apple. Earlier today, I came in with three devices that needed service. From the beginning, I clearly explained this to the representative. I waited patiently for over an hour, only to be told that all three devices were not properly logged in the system. Because of that mistake, I was then asked to wait another full hour. I calmly explained that this was not an error on my part and that I had already waited the time requested of me. Unfortunately, the situation was not resolved, and I ultimately left without my issues being addressed. I respect Apple employees and understand that mistakes happen, but what was most disappointing was not the mistake itself — it was feeling like my time and explanation didn’t matter afterward. As a working parent, my time is extremely limited, and I planned my day around this appointment. I am not writing out of anger, but out of genuine disappointment. I would really appreciate a follow-up phone call to discuss what happened and to help make this right. I still need assistance with my devices and would like to resolve this in a way that reflects Apple’s commitment to customer care. Thank you for taking the time to read this. I truly hope someone can reach out. Sincerely, Justin Newkirk
• UR

  Uzma Rahman

  Jan 4, 2026
  1.0
  I had a disgusting experience at the Apple Store World Trade Center. This was unlike the experience at other Apple Stores in NYC. It was like I was being targeted by the Apple staff. I came in on Jan 3rd, 2026 in the evening to get my MacBook Air for a DFU re-install. The person I worked with was Julien, and he botched up the re-install: 1) he told me that he was not allowed to bring out the 2nd Mac for the DFU. That he had to do it inside at the back of the store. I found this strange, because I know that the last time I had a DFU re-install done, it was at the 5th Ave store; the tech did the re-install in front of me. Everything was done to my mac in front of me, and the whole process went smoothly. 2) When the tech at the WTC brought out my Mac, there was clearly something wrong with my mac. I could not connect to a VPN software app site (ProtonVPN) on my mac using Safari. The other store Mac laptop could connect but my mac could not - the certs were not recognized by Safari on my mac and I got redirected to the Apple store site. The tech did a 2nd re-install at the back of the store and I still had the same problem. In the end, he told me that something was wrong with the Apple Store WiFi and the "other iPads" in the store were also seeing the same problem. I have been using Proton's software for years, and it is compatible with the macos. Not being able to connect to Proton's site was disturbing - like my Mac keychain certs had been corrupted. And the tech had no interest in fixing the problem or getting someone competent to do the re-install. In the end, I had to use my personal hotspot on my Android phone to set up my mac. 3) After the 2nd re-install, I was setting up my Mac, when an African-American man sits right in front of me. He was cussing on his phone, and had an alcoholic drink in his hand. He was stinking of alcohol. He continued to sit there at the table that is reserved for genius bar reservations. No one approached him and asked him if he had an appointment. In fact, while I was setting up my Mac at the table, an Apple employee walked by and rapped on the table with his knuckles. He was motioning me to get out of the Apple Store. Nothing was done about the drunk cursing into his phone, but the Apple staff wanted me out of their store ! I can clearly see the type of Apple staff that are at the WTC store. What I saw was incompetence (maybe my mac was deliberately corrupted during the re-install ?) and rude/derogatory behavior. I don't hold this against the Apple brand, but the kind of people who are working at the store. Apparently, they think they have the power to do what they want to your laptop, and be vicious to whoever they choose.
• FR

  Farzana Raices

  Dec 31, 2025
  1.0
  On the 12/29 we had bought an iPad for Christmas. It was for my friend's daughter. We had to come to this Apple store because they were the only one's who had the specific iPad in stock. The iPad was supposed to be available for pick up at 12/30 at 3:30pm. It took an hour to get here. We had arrived at 3:15pm. We sat there for 2 whole hours for the iPad for it to still not be ready. It's frustrating knowing that my friend's daughter got her iPad late because of life... its another frustration to waste half of our day for it not to be ready at said time without any attention. This will be reported to corporate.
• CL

  clark lindsay

  Dec 26, 2025
  5.0
  My daughter had just recovered her phone from a thief which ditched her phone taking the case, cc, licenses, etc. She went into the this Apple Store to buy a new case and out of the kindness of her heart, Melissa Cohen, the store manager, gifted it to her. True act of kindness and very much appreciated. Thank you and happy holidays to Melissa and the Apple community!
• RV

  Rich V

  Dec 14, 2025
  5.0
  I had an outstanding experience at the Apple Store at the World Trade Center, thanks especially to Tyson. I was dealing with persistent issues on my brand-new iPhone 17 Pro Max—random crashes and overheating—while traveling abroad. It was incredibly frustrating, especially since I bought this phone specifically for the camera, only to have it fail daily throughout my vacation. After returning home to NYC from a 15-hour flight - jet-lagged, exhausted, and navigating a snowstorm with icy roads - I went to my nearest Apple Store in Williamsburg, only to be ultimately turned away and told I needed to go to the WTC location where the phone was originally purchased for a replacement. Walking into the WTC store, Tyson and the sales team were a breath of fresh air. Tyson spent nearly two hours patiently and expertly troubleshooting my device, clearly explaining my options, and ultimately helping me get a replacement phone. He went above and beyond by making sure the new phone was fully set up so I could leave without any lingering issues. Huge thanks to Tyson for his professionalism, empathy, and dedication. This experience completely restored my confidence in Apple customer support.

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