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Apple World Trade Center

3.5
(700 reviews)

Business Details

185 Greenwich Street, New York, NY
10007, United States
(646) 802-3800
https://www.apple.com/retail/worldtradecenter

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple World Trade Center
185 Greenwich Street, New York, NY
10007, United States

Hours

Reviews

3.5
700 reviews
5 stars
386
4 stars
48
3 stars
22
2 stars
18
1 star
226

What are people saying?

AI-generated from recent customer reviews

Customer Service

Feedback indicates a mix of experiences with customer service, ranging from outstanding support from specific employees to reports of rudeness and unprofessional behavior from others.

Wait Times

Many customers expressed frustration over long wait times for service, with some reporting waits of over an hour despite having appointments.

Product Issues

Several reviews highlighted problems with products, including defective items and poor repair experiences, leading to dissatisfaction with the service provided.

Store Environment

The store is generally described as clean and well-maintained, but some customers noted a chaotic atmosphere and disorganization during busy periods.
  • NR
    NORBERTO RODRIGUEZ
    Feb 12, 2026
    1.0
    I purchased this phone less than 12 days ago, brand new and sealed. Today I received a system message stating that the camera or some internal parts are not genuine Apple parts or may have been installed incorrectly. I have never repaired, opened, or modified this device. It is completely new. After waiting more than 40 minutes in the store, I was given different and contradictory answers: • First, I was told the camera would be repaired. • Then, I was told I could receive a new phone. • Then, I was told I would need to pay $100 for an express replacement. • Finally, I was told to go to T-Mobile because the phone was “not theirs.” This is very confusing and unacceptable. The message came directly from Apple’s system, so I need a clear explanation. The phone is still within the return/exchange period. I am requesting one of the following: Since this device is less than 12 days old and has not been altered in any way, I should not be charged any fees for a manufacturing or system issue.
  • CC
    Court
    Feb 7, 2026
    1.0
    One of the worst Apple Stores in NYC. The staff isn’t very knowledgeable and can be pretty condescending. I had an appointment and still waited over an hour while people who came in after me were seen before me. When I called them out on it, they claimed it was a system glitch. Yeah, sure. Either way, I’ll never go here again.
  • KO
    Kevin J. O'Brien
    Jan 27, 2026
    5.0
    As an android user and devotee, configuring my childrens' iPad parental controls has been a source of rasied blood pressure from the day they got iPads. I walked in and Rebecca helped guide me to a session with Brightner. I lucked out and had him to my self for an hour. He walked me through the security and parental control settings and I felt my blood pressure dropping. Then he shared some information about how he manages his little brother's online use. Apple needs more Brightners. He was amazing. I left with peace of mind and some to-dos. He also suggested some devices/services that give him peace of mind with his little brother. Thank you Brightner for your help. :)
  • SS
    Sergio Semeniuk
    Jan 24, 2026
    1.0
    Our friends have been waiting over an hour just to buy a phone and a watch. Meanwhile, while we’re waiting, staff keep asking us to move seats around the store. The service is extremely slow and disorganized, and no one seems to care about customers’ time. For an Apple Store in WTC, this level of service is unacceptable. Very frustrating experience.
  • KC
    Kelly Chen
    Jan 12, 2026
    5.0
    I love this WTC Apple Store location. The team members I’ve interacted with, every single one, are the loveliest Apple employees I’ve ever experienced. I’m so grateful and overjoyed by their patience, kindness, and overall dedication towards creating such a wonderful experience for not only myself, but everyone that steps foot inside. I want to give the biggest shout out to Expert employee: Brady. Brady should be promoted to leader position for being the nicest, most patient and most attentive, and personable human being. From beginning to end, Brady ensured I was taken care of at all times - I’m so glad that Brady was the initial associate to greet me - I gravitated towards him upon store entry because of his friendly stature. I respect and appreciate Brady, greatly. Thank you, Brady. I also want to give a huge shoutout to Rob, the technician that initially assisted me. Rob is patient, kind, intelligent, a great listener, and an amazing human as well. I felt secure in Rob’s skills, and I was well taken care of by Rob; he truly did his due diligence to make me feel at ease and seen. He heard me thoroughly and addressed everything consistently, with empathy. Thank you, Rob. The technician that completed my phone repair, bless him and his beautiful work. I didn’t get his name, but he worked magic and he is very skilled. He is of the same greatness that is shared amongst the entire WTC staff. He is humorous, kind, attentive, personable, and so great! Thank you, sir! Brigette is the sales associate that is sweetest person to grace the sales floor; she treated me with such delicacy and patience during my shopping time - I purposely would wait for Brigette to become available so I can continue my shopping with her - she’s busy because every consumer is entranced by how great she is! Thank you, Brigette. Samantha and Lassie are absolutely darling and they’re both gigantic sweethearts; Lassie is a great conversationalist, and has the kindest heart. Samantha has the warmest smile and sweetest composure - I felt very secure with her assistance. Thank you, Lassie and Samantha. Michelle, a fellow sales associate, that helped me complete my purchase for a new Apple Watch band. Michelle came to my rescue when I was at my lonesome by the watch section; she noticed me right away and strived to my side. Michelle is so absolutely lovely - she is a complete delight, and I will return to purchase more items alongside her great knowledge and assistance. Thank you, Michelle. Brandon is friendly, attentive, informative, and very professional. He is an excellent asset to the WTC Apple Store team. I’m so grateful to have experienced his service and support; he answered every question I asked. Brandon is patient, kind, and very attentive; I cannot express enough about his attention to detail and his expansive knowledge on every product and process that I wanted background on. Great guy - even better worker - I’m very happy with Apple. Thank you, Brandon. Thank you so much, to everyone and beyond! Can’t wait to be back :)

Frequently Asked Questions About Apple World Trade Center

What products can I shop for at Apple World Trade Center?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple World Trade Center.

Where can I get technical support at Apple World Trade Center?

Technical support is available at the Genius Bar inside Apple World Trade Center.

Brand Certified Facts from Apple World Trade Center

Apple World Trade Center partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified February 22, 2026Yext Knowledge Graph
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