Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.
Feedback on customer service is mixed; while some staff members are praised for being helpful and knowledgeable, others are reported as rude and unprofessional.
Wait Times
Many customers experienced long wait times for service, especially at the Genius Bar, leading to frustration and dissatisfaction.
Store Environment
The store is generally described as spacious and well-organized, with a pleasant atmosphere, although some customers noted issues with cleanliness.
Product Knowledge
While some employees are commended for their product knowledge and helpfulness, others are criticized for lacking information and being unresponsive.
CR
Constadina R
3 days ago
5.0
They helped me tremendously in choosing the ideal iPad and keyboard for my needs. The initial staff member who was supposed to assist me with the setup wasn’t very helpful and eventually disappeared, but her colleague immediately stepped in and took over.
She was absolutely amazing (unfortunately, I don’t remember her name). What truly impressed me was that she was assisting four other customers at the same time, and she handled everyone flawlessly. ❤️
YZ
yuli zhangfeng
Feb 19, 2026
5.0
I went to SoHo's Apple Store to try Vision Pro today, and my experience was very good. Chris P. Explain everything about vr glasses in a very clear and accurate way. He took the time to introduce all the functions to me and made sure that I felt comfortable throughout the presentation.
Chris was also very patient and careful. He answered all my questions and never made me feel in a hurry. His professionalism and enthusiasm really made this experience enjoyable. I was very excited and happy about the whole visit when I left.
Thank you, Chris P. for such a wonderful experience!
Akil was an enormous help when I recently visited. He went above and beyond to make sure I received the precise product I wanted, he explained everything thoroughly and ensured that I had a superb experience at Apple SoHo. He embodies the reason I and so many others are loyal Apple customers. Bravo and many thanks to him and his manager.
AA
Alessandro
Feb 2, 2026
1.0
A beautiful building, housing possibly one of the most important institutions in our nation, a Post Office, was supplanted by certainly one of our nation's most destructive companies, Apple. What was once a place for people to do business, keep in touch with loved ones, and send and receive all kinds of commodities, has become a temple to consumerism, planned obsolescence, but maybe worst of all, tedious minimalist design, a cavernous angular box, devoid of decoration, or architectural flourishes. The theft of a public space from a neighborhood for private profit, a space for the people seized by the corporate class.
Although I have to say the service is quite nice.
I wish all the workers well.
At Apple SoHo, you can shop for iPhone, Mac, Apple Watch, iPad, and more Apple products.
What are the opening hours of Apple SoHo?
Apple SoHo is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.
Is technical support available at Apple SoHo?
Yes, technical support is available at Apple SoHo's Genius Bar where specialists can assist you.
Does Apple SoHo offer free Wi-Fi to customers?
Yes, Apple SoHo provides free Wi-Fi for customers visiting the store.
Can I pick up my online orders at Apple SoHo?
Yes, Apple SoHo offers in-store pickup for online orders.
What payment methods are accepted at Apple SoHo?
Apple SoHo accepts debit card payments and mobile NFC payments.
Is the Apple SoHo store accessible for wheelchair users?
Yes, Apple SoHo has a wheelchair accessible entrance for customers with disabilities.
Are there any nearby places to visit before or after shopping at Apple SoHo?
Yes, you can visit nearby places like The Mercer Kitchen for French cuisine or explore art galleries such as David Beitzel Gallery and Contemporary Art museum.
What options are available for customers interested in fashion near Apple SoHo?
Near Apple SoHo, customers can shop at clothing stores such as Nautica, Ralph Lauren, Moncler, and Miu Miu for men's and women's fashion.
How can nearby transit stations or landmarks help me find Apple SoHo?
Apple SoHo is located near the landmark 109 Prince Street, which can help you identify the area and navigate to the store easily.
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