Apple SoHo

Reviews

• KZ

  Kelly Zook

  5 days ago
  5.0
  I cannot rave enough about the excellent service we received tonight. We were having trouble buying a new phone and getting it linked up with tmobile. By no fault of apple... the employees were very sympathetic to the issue and patient with us. Even gave is a delicious recommendation for dinner. Cannot thank them enough.
• SD

  Sonia Dent

  Apr 9, 2026
  1.0
  Waited over an hour after having an appointment to be seen. Long wait and no communication, really confusing
• CC

  Catherine

  Apr 8, 2026
  1.0
  Had a very disappointing experience. I placed an iPhone 17 pickup order in-store and was told it would be ready in 30 minutes. I ended up waiting over 3 hours with no updates. Staff repeatedly overlooked me, and it was extremely difficult to get any assistance. Eventually, I was told my order had been canceled without any notification or explanation. I was then asked to contact Apple Support myself, which led to another 2+ hours on the phone. Overall, I wasted 5+ hours with no fair resolution, poor communication, and lack of accountability. I also felt uncomfortable being discriminated against.
• ZZ

  Zak Zabinski

  Apr 5, 2026
  1.0
  Extremely rude and unhelpful staff. Multiple staff helped me and everyone was telling me different things with no clear answer. Worst Apple Store experience ever.
• SZ

  Sky Zhao

  Mar 18, 2026
  1.0
  This was one of the most infuriating retail experiences I have ever had. I went to Apple SoHo to buy an iPhone 17 listed at $799, but before the phone was even brought out, I was shown a total of over $900. Since $799 plus NYC sales tax should have been much lower, I asked for an explanation. If the difference was due to carrier-related charges, the employee checking me out should have explained that clearly instead of responding with a dismissive and unprofessional attitude. Instead, I got no meaningful breakdown, no clear answer, and was treated as if asking a basic pricing question was somehow the problem. I walked out without buying because I was not willing to hand over that amount of money without a transparent explanation. What happened next made the situation even worse. I escalated the issue to Apple’s Executive Relations expecting at least a clear written response, but the entire process felt like a wall of scripted, robotic deflection. Instead of addressing the issue directly by email, they kept pushing me to call. Then when I called during the hours provided, I was sent to voicemail and could not reach anyone directly. So I was denied a written explanation, pushed into phone tag, and then left with no real way to reach an actual person. At that point, it no longer felt like customer service. It felt like deliberate avoidance and a complete lack of accountability. For a company that constantly markets itself as premium, this was an embarrassingly poor experience from start to finish: unclear pricing, dismissive in-store treatment, and follow-up that was robotic, inaccessible, and effectively useless. Apple SoHo and the corporate team behind this complaint handled the situation in a way that felt disrespectful, opaque, and far below the standard Apple claims to represent.

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