Apple SoHo

4.2
4020 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair Shop
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple SoHo
103 Prince Street, New York, NY
10012, United States

Hours

Reviews

4.2
4,020 reviews
5 stars
2,434
4 stars
780
3 stars
271
2 stars
127
1 star
408

What are people saying?

AI-generated from recent customer reviews

Customer Service

Mixed reviews on customer service; some praised helpful staff while others reported rude or unhelpful interactions.

Wait Times

Long wait times reported for service, especially during busy periods, leading to frustration among customers.

Store Environment

The store is described as spacious, clean, and well-organized, creating a pleasant shopping atmosphere.

Product Knowledge

Some staff demonstrated excellent product knowledge and helpfulness, while others were criticized for lack of information.

Genius Bar Experience

Inconsistent experiences at the Genius Bar; some customers received great assistance, while others faced delays and poor service.
  • LK
    Laetitia KY
    5 days ago
    5.0
    this place is fantastic! i would love to thanks one of the staff member Hanif for being so welcoming, nice and such a great person. he is so passionate about apple products and he just gives you all the infos you need. he is also so patient ! favirite apple store ever.
  • AC
    Andres C
    6 days ago
    2.0
    I have an appointment with Apple at 1:15 and it’s 135 been waiting here for more than 20 minutes with an appointment… what’s the point to make an appointment if they will take you 20+ minutes late
  • SP
    Sean Peecook
    Nov 14, 2025
    2.0
    Had a small crack on my camera lens. Brought it in. They said they had to replace the whole phone body. Three hours later (they said it would be 1) they said the repair "didn't take" and they gave me a whole new phone instead. Now I am disconnected from making phone calls and logged out of all my communications. Totally torpedoed my day over a 2 mm camera crack. I would've just kept the phone as it was.
  • EF
    Elizabeth Fitter
    Nov 9, 2025
    5.0
    Came in to get a replacement phone, Akil helped me and he was wonderful. So patient, helpful, and informative!! He walked me through the whole process and helped me coordinate setup with my carrier. Thank you so much!!
  • LW
    Laur Weeks
    Nov 7, 2025
    5.0
    Helpful and friendly staff who were able to resolve the issues at the Genius Bar with no unecesssy fanfare, quickly, and efficiently. Would highly recommend this location for its great employees (4 for 4 top notch attitudes and care level for everyone I talked to here, shoutout to Jennifer the lead plus both check in guys for Genius Bar, and the tech Richard who fixed my problems!)

Frequently Asked Questions About Apple SoHo

What products can I shop for at Apple SoHo?

At Apple SoHo, you can shop for iPhone, Mac, Apple Watch, iPad, and more Apple products.

What are the opening hours of Apple SoHo?

Apple SoHo is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.