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Apple SoHo

4.2
(4070 reviews)

Business Details

103 Prince Street, New York, NY
10012, United States
(212) 226-3126
https://www.apple.com/retail/soho

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple SoHo
103 Prince Street, New York, NY
10012, United States

Hours

Reviews

4.2
4,070 reviews
5 stars
2,469
4 stars
779
3 stars
273
2 stars
129
1 star
420

What are people saying?

AI-generated from recent customer reviews

Customer Service

Feedback on customer service is mixed; while some staff members are praised for being helpful and knowledgeable, others are reported as rude and unprofessional.

Wait Times

Many customers experienced long wait times for service, especially at the Genius Bar, leading to frustration and dissatisfaction.

Store Environment

The store is generally described as spacious and well-organized, with a pleasant atmosphere, although some customers noted issues with cleanliness.

Product Knowledge

While some employees are commended for their product knowledge and helpfulness, others are criticized for lacking information and being unresponsive.
  • CR
    Constadina R
    3 days ago
    5.0
    They helped me tremendously in choosing the ideal iPad and keyboard for my needs. The initial staff member who was supposed to assist me with the setup wasn’t very helpful and eventually disappeared, but her colleague immediately stepped in and took over. She was absolutely amazing (unfortunately, I don’t remember her name). What truly impressed me was that she was assisting four other customers at the same time, and she handled everyone flawlessly. ❤️
  • YZ
    yuli zhangfeng
    Feb 19, 2026
    5.0
    I went to SoHo's Apple Store to try Vision Pro today, and my experience was very good. Chris P. Explain everything about vr glasses in a very clear and accurate way. He took the time to introduce all the functions to me and made sure that I felt comfortable throughout the presentation. Chris was also very patient and careful. He answered all my questions and never made me feel in a hurry. His professionalism and enthusiasm really made this experience enjoyable. I was very excited and happy about the whole visit when I left. Thank you, Chris P. for such a wonderful experience!
  • KX
    Kx X
    Feb 16, 2026
    1.0
    无奸不商,用谷歌电脑15年了没坏,内存最小的不会提醒你一直买内存,另外我惊喜发现谷歌可以充电苹果手机,似乎苹果在为了其他产品改变而人们还认为是苹果发明的。谷歌默默无闻?!苹果年年各种付费难道没人觉得是被正大光明控制了吗,消费者宠坏了……另外我的苹果每年都有各种问题,维修昂贵,还要支付保险,简直商人垄断,依然会有很多人购买,希望有新的革命让苹果消失,只想要更好的,这种年年支付的消费就是陷阱啊,等了几年终于苹果变得轻便了,可惜它的相机居然会到7plus 水平,个人觉得11广角最完美。不是它的粉丝,只是觉得产品的目的应该是简单,而不是有各种选择,这也是一种歧视,是不方便的。21世纪了,还有这种规则??倒退的科技……用了20多年的苹果决定再也不用了🤣另外你们的客服应该多找一些亚洲人,他们的沟通能力更强,另外我在美国买的两个手机都有各种问题耳机换了无数次……中国香港购买的7p都还没任何问题。大内存不会闪退,所以收购大内存钱多,苹果的诡计,苹果是没钱了吗不找中国制造?预告会有新品牌替代苹果
  • JH
    John Hartley
    Feb 8, 2026
    5.0
    Akil was an enormous help when I recently visited. He went above and beyond to make sure I received the precise product I wanted, he explained everything thoroughly and ensured that I had a superb experience at Apple SoHo. He embodies the reason I and so many others are loyal Apple customers. Bravo and many thanks to him and his manager.
  • AA
    Alessandro
    Feb 2, 2026
    1.0
    A beautiful building, housing possibly one of the most important institutions in our nation, a Post Office, was supplanted by certainly one of our nation's most destructive companies, Apple. What was once a place for people to do business, keep in touch with loved ones, and send and receive all kinds of commodities, has become a temple to consumerism, planned obsolescence, but maybe worst of all, tedious minimalist design, a cavernous angular box, devoid of decoration, or architectural flourishes. The theft of a public space from a neighborhood for private profit, a space for the people seized by the corporate class. Although I have to say the service is quite nice. I wish all the workers well.

Frequently Asked Questions About Apple SoHo

What products can I shop for at Apple SoHo?

At Apple SoHo, you can shop for iPhone, Mac, Apple Watch, iPad, and more Apple products.

What are the opening hours of Apple SoHo?

Apple SoHo is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 8:00 PM.

Brand Certified Facts from Apple SoHo

Apple SoHo partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified February 22, 2026Yext Knowledge Graph
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