I received my first iPhone at 15 years old, the same year I worked full-time on a garbage truck company in Hoboken. Some of my best early photographs were taken on an iPhone, from the scenery of my workplace to travels in Cuba, Palestine, Egypt, Puerto Rico, and many other places around the world. That love for photography eventually became my career.
While I always believed the iPhone was an incredible creative tool, I didn’t fully adopt daily MacBook Pro use until much later, as I’ve always been a PC user and still am. This is not a knock on Apple of Short Hills. Their staff has always been excellent, patient, and helpful every step of the way.
However, my frustration comes from the hardware experience itself. Less than two years ago, I purchased a fully decked-out 2023 MacBook Pro with an M3 Max and 36GB of RAM, built to be “future-proof.” Yet that machine completely failed to export a single Premiere Pro project. I spent over seven hours troubleshooting on a Saturday night, restarting programs, reinstalling software, changing project files, and resetting settings, with no success. In my line of work, that kind of failure is unacceptable. Deadlines are non-negotiable.
The next morning, I went to the Apple Store in Short Hills and purchased a new M4 Pro MacBook Pro. I imported the exact same project, exported it successfully, and delivered it to my client within an hour of setting the laptop up. The difference in performance across Premiere Pro, Lightroom, and After Effects is staggering, and I am genuinely impressed by what the M4 Pro can do.
That said, it does not add up that a machine costing thousands of dollars less than two years ago is rendered unusable for professional work, forcing me to spend another $3,000. At this pace, that’s over $6,000 every three years just to stay operational.
I have an upcoming appointment with Apple’s business department and am hopeful we can work toward a solution that makes sense. I want to continue working with Apple, but reliability and long-term value are critical for professionals who depend on these machines to make a living.