Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.
Many customers reported poor customer service, including rude and dismissive staff, long wait times, and a lack of assistance.
Staff Attitude
Several reviews highlighted unprofessional behavior from staff, including rudeness and lack of acknowledgment towards customers.
Service Efficiency
Customers frequently mentioned long wait times for assistance and repairs, with some expressing frustration over the inefficiency of the service.
Positive Experiences
Despite the negative feedback, some customers praised specific employees for their helpfulness and professionalism, indicating that experiences can vary.
NV
N Vara
Jan 3, 2026
5.0
This store is insanely busy and the reps work their butts off. That said I had a bad experience at verizon with a brand new 17 pro max i got my daughter for X Mas and they kindly helped even though I didn’t have an appt. They let me know the wait would be a little long which was cool they set the expectation. huge thank you. I have been to this store a few times and was always treated professionally and have always left happy with my issue resolved. Apple gets it when it comes to customer support
BG
Bill Gates
Dec 30, 2025
1.0
0 service. Walked in to replace the battery and was asked to wait 30-40 mins for another tech guy to speak to me. I waited for 40 minutes and left. I don’t need nobody to speak to, I need to replace the battery and to know if you can do it now. That’s it. If you can’t - just say it and i will not waste my time.
PP
Peter
Dec 28, 2025
1.0
I came in to get help with my phone and Jahnvi that was helping me could not stop picking her nose the entire time. She kept pretending she was being discreet but it was super obvious. At one point, I saw a booger on her finger and she just kept going like nothing happened.
It was honestly disgusting and made me uncomfortable. I get everyone has bad days, but maybe not while touching people’s products.
SA
Samantha Ahrens
Dec 23, 2025
1.0
long wait time, people that were here after us were helped first. nobody asked if we needed help while we were waiting, haven’t been checked up on in the past 2 hours. literally saw one employee just standing around doing nothing. they definitely need more employees- this is crazy.
ZS
Zyniah Santiago
Dec 15, 2025
1.0
I had a very disappointing experience at the Apple Store in American Dream Mall. From the moment I walked in, I was not acknowledged at all. No greeting, no eye contact, no assistance. Staff continued to brush me off repeatedly, even though I was clearly waiting and trying to get help.
What made the situation worse was how uncomfortable and targeted I felt during the interaction. The lack of acknowledgment and dismissive behavior came across as rude and racially insensitive, which was extremely upsetting.
On top of this, I was already under emotional stress because I had a funeral to attend that same day. Customer care and basic human decency matter, especially in moments like that, and unfortunately, this location showed neither.
Because I couldn’t get proper help, I left and went to the Apple Store at Short Hills, where the experience was completely different. I had to change my appointment there, and the staff was welcoming, respectful, and professional from the start. They acknowledged me immediately and actually listened and helped.
This contrast made it very clear that the issue wasn’t Apple as a company, but the lack of care and professionalism at the American Dream location. Customer service is important, and no one should feel ignored or mistreated when asking for help.
I hope management addresses this, because no customer should walk out feeling the way I did.
Frequently Asked Questions About Apple American Dream
What products can I find at the Apple American Dream store?
The store offers iPhone, Mac, Apple Watch, iPad, and more Apple products.
Where is the Apple American Dream store located?
It's located at 1 American Dream Way, Space D228, East Rutherford, NJ 07073, USA.
What are the operating hours of the Apple American Dream store?
Monday to Thursday, the store is open from 10:00 AM to 9:00 PM; Friday and Saturday from 10:00 AM to 10:00 PM; and Sunday it is closed.
Does the Apple American Dream store offer technical support?
Yes, technical support is available at the Genius Bar within the store.
How can I contact the Apple American Dream store?
You can call them at +1 201-728-0255 or email americandream@apple.com.
Are there any special sessions offered by the Apple American Dream store?
Yes, the store hosts free 'Today at Apple' sessions to help customers learn more about Apple products.
What popular clothing stores are near Apple American Dream?
Nearby clothing stores include Torrid, Vans, ALDO, Dolce & Gabbana, BOSS, Aritzia, and Urban Planet, offering a range of fashion options.
Where can I grab a quick bite or beverage near the Apple American Dream store?
You can visit nearby spots like Blue Whale for bubble tea, Kelly's Cajun Grill for dining, or Wetzel's Pretzels for fast snacks.
Are there any entertainment or attraction venues close to Apple American Dream?
Yes, nearby attractions include Dream Riders and Jimmy Neutron's Atom Smasher water parks, BLAST 7D amusement park, and the iMUSEUM - Selfie Discovery museum.
Is there an ATM or currency exchange near the Apple American Dream store?
Yes, the LibertyX Bitcoin ATM is located nearby, providing ATM and currency exchange services.