Apple American Dream

3.4
247 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair Shop
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Location

Apple American Dream
1 American Dream Way, East Rutherford, NJ
07073, United States

Hours

Reviews

3.4
247 reviews
5 stars
133
4 stars
13
3 stars
7
2 stars
7
1 star
87

What are people saying?

AI-generated from recent customer reviews

Customer Service

Mixed reviews on customer service; some staff are praised for being helpful and friendly, while others are criticized for being rude and unprofessional.

Long Wait Times

Many customers reported long wait times for assistance, even with appointments, leading to frustration.

Store Cleanliness

The store is generally described as clean and organized, contributing positively to the shopping experience.

Product Knowledge

Some employees demonstrated strong product knowledge and provided effective assistance, while others were noted for their lack of knowledge.

Management Issues

Several reviews mentioned poor management and lack of accountability among staff, leading to negative customer experiences.
  • MG
    Mark Gorenstein
    3 days ago
    1.0
    First time leaving a Google review - the service here was considerably worse than every other Apple Store I’ve been to. Extremely rude “genius” could not answer basic questions about a proposed repair without flaring up.
  • ST
    Sharon Yuxin Tao
    Nov 14, 2025
    2.0
    Service is not very good, perhaps it’s a Friday night? Staff are just too rush to finish the work, and being very indifferent about my questions, or thinking of ways to help me solve my problems.
  • TD
    tim david
    Nov 5, 2025
    5.0
    I want to give a huge shoutout to Alex and Eros at the Apple Store in the American Dream Mall! I stopped by yesterday to purchase and set up my new iPhone, and they were both incredibly patient and understanding with me—LOL, total newbie here coming from Android! There were so many cool iPhone features I wasn’t familiar with, but Alex and Eros guided me through everything with such kindness and care. Thanks again, you two—I’m already watching YouTube and TikTok videos to learn even more tricks for my new phone!
  • DN
    Deseanna Nickles
    Nov 3, 2025
    1.0
    Every time I come to this store for Genius Bar it’s always an issue. I set an appointment to get my phone fixed and was quoted to drop my phone off on Monday. I come in waits 30. MINUTES to tell me to come back another day. It’s insane. I’m coming back now a 3rd for an issue and still not resolved. What’s the point of setting appointment late if you’re not going to be able to do it.
  • SP
    Shay Pang
    Oct 16, 2025
    5.0
    I want to say a huge thank you to Alex and Eros at the Apple Store in the American Dream Mall. I came in yesterday to purchase and set up a new iPhone; and both were so patient and understanding with clueless me LOL. Coming from an Android, there were a lot of cool features on the new iPhone that I am not familiar with, but Alex and Eros took care of me with such kindness. BTW thank you two, I am looking up YT and TT videos to learn new tricks for my phone! Note: Please understand that this is a high volume store. I came in yesterday (a random Wednesday) and the store was packed. The employees are working the hardest they can to accommodate all the customers. I actually felt bad because the employees were assisting multiple customers at one time, with even more customers bombarding and demanding for help with rudeness. If you never worked customer service/waiting/etc. you may not understand how overwhelming it is to have ten people speak to you at once. I do recommend coming to this location when you are not on a time constraint. The other employees seemed to be just as friendly and engaging, so don’t hesitate to give this location a try. Just come in with a positive attitude and the employees will help you the best they can! A smile can go a long way! I typed this review with the new iPhone 17 Pro orange that I purchased from this store yesterday! Thanks again and thanks for reading!

Frequently Asked Questions About Apple American Dream

What products can I find at the Apple American Dream store?

The store offers iPhone, Mac, Apple Watch, iPad, and more Apple products.

Where is the Apple American Dream store located?

It's located at 1 American Dream Way, Space D228, East Rutherford, NJ 07073, USA.