Apple Southpoint

Reviews

• MS

  Martin Scram

  Nov 9, 2025
  2.0
  Too slow even when you order online. I understand that a lot of customers go to the store but the store should also hire more people to help those customers. Even fast foods where we spend $15 are faster then Apple store where we spend thousands of dollars.
• JR

  Justin Rock

  Nov 7, 2025
  1.0
  Came in for a battery replacement. Adam refused to run a diagnostic test on it, told me he was sure by looking at it that the logic board was faulty. I tried to explain that it works fine on the charger but when I take it off the phone restarts with about 10% battery. Adam refused to hear me out and instead repeatedly talked over me about his qualifications and years of experience and how he can look at phone and know the issue so diagnostics are unnecessary. I turned away and called him a "butthead". He told me to leave the store 🤣. Went to CPR phone repair off of 15-501 and they replaced the battery and back off the phone for less than half of what Adam quoted me for a logic board in under an hour. It was wrong for me to call Adam a name but he was absolutely unprofessional for refusing to run diagnostics before diagnosing an issue and far more concerned with being a "Genius" than fixing the issue or helping the customer. An enormous ego on a man who was totally wrong about a basic repair and that's par for the course at this Apple store. Basically if you're okay being scammed I'm sure you'll have a fine experience here. Just a disaster of a place. Felt oppressive.
• MA

  M Ali

  Nov 5, 2025
  3.0
  I recently bought an iPhone here and was very disappointed with the customer service. The staff was unhelpful and did not make the purchasing experience a positive one. For a premium brand, I expected a much higher level of care and professionalism.
• FB

  Finn Butler

  Nov 3, 2025
  1.0
  Extremely Frustrating and Disorganized Experience — I Deserve Better Service I almost never write reviews, but my recent experience with Apple has been so frustrating that I feel I need to share it. I dropped off my MacBook at the store last Monday for repair. I was told it would be done by Friday. That part went smoothly, and the staff seemed helpful at first. But then — radio silence. No calls, no emails, no updates. A full week later (the following Monday), I went into the store myself just to find out what was going on. After waiting 200 minutes for someone to check, I was told my computer was actually fixed but still hadn’t gone through some kind of final diagnostic. I was told to come back in 15 minutes. I waited 25 minutes, came back, and it still wasn’t ready. Then I waited another 15 minutes before they finally brought it out. At that point, I thought the headache was finally over — but it somehow got worse. When they went to hand me my laptop, I was asked if I was 18. I said no, and they told me I couldn’t pick up my own computer because I wasn’t legally old enough to sign a release form. Mind you, I’m the person who bought the laptop, paid for AppleCare with my own money, and waited over a week past the estimated completion time — yet I was suddenly not allowed to take it home. When I asked why no one mentioned this policy when I dropped it off, I was told that I “shouldn’t have been able to drop it off in the first place.” That’s absolutely ridiculous. If there’s a policy like that, the staff should’ve told me before accepting the repair. Now I have to come back again with a parent just to pick up the device that I personally paid for and that was supposed to be finished days ago. The staff I dealt with were polite individually, but the overall organization, communication, and policy enforcement were a complete mess. I expected better from a company like Apple.
• EG

  Elliott George

  Nov 1, 2025
  1.0
  This is possibly one of the worst places I’ve ever been in my life. It is like some kind of dystopian situation. I had a brand new iPhone that was experiencing problems right out of the box. I go in here and there are literally 100 other people. There’s no place to actually stand or sit to locate someone who works there, rather you just sit and wait and hope one of the inconspicuous employees might acknowledge you. If you ask, they are like “sure someone will help soon.” 45 minutes later you’re still in this hideous sterile Apple Store that was designed by AI, waiting. Absolutely would never enter an Apple Store again after this.

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