Apple Briarwood

3.7
999 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair Shop
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple Briarwood
100 Briarwood Circle, Ann Arbor, MI
48108, United States

Hours

Reviews

3.7
999 reviews
5 stars
497
4 stars
160
3 stars
98
2 stars
46
1 star
198

What are people saying?

AI-generated from recent customer reviews

Customer Service

Mixed reviews on customer service; some staff are praised for being friendly and helpful, while others are criticized for rudeness and incompetence.

Appointment Issues

Many customers reported long wait times despite having appointments, leading to frustration and dissatisfaction.

Product Knowledge

Some employees demonstrated excellent product knowledge and provided helpful assistance, while others were noted for giving incorrect information.

Sales Pressure

Customers felt pressured to purchase additional services like AppleCare, which detracted from their overall experience.

Repair Experiences

Repair services received mixed feedback; some customers were satisfied with quick resolutions, while others faced issues with faulty repairs and poor communication.
  • AO
    Ann Olivia
    5 days ago
    1.0
    I had a very disappointing experience at the Apple Store last week. I brought in an accessory that I purchased last year — a product made by a brand officially partnered with Apple. Since it not works, I simply wanted to ask whether it could be repaired, exchanged, or returned. At first, the staff told me “of course we can help” and asked me to sit down and wait for the technician. After waiting for about 15 minutes, another employee came over and suddenly told me that Apple does NOT repair or replace accessories from partner brands, and that I would need to contact the brand myself. I tried to ask basic questions such as: What is the repair or replacement policy? How do I contact the correct service team? If I bought it from a third-party retailer, would the brand still repair it? The staff's answer was simply: “We don’t know.” This was extremely confusing and frustrating. Apple sells partner-brand accessories in their own stores, yet the employees cannot explain anything about the repair process? Even worse, I was first told that Apple could handle it — only to be told the opposite after making me wait for so long.
  • LS
    Luke S
    Nov 4, 2025
    5.0
    JC is the man! I had a really frustrating issue with Apple’s corporate repair services and when I brought my product back to the store to discuss this, JC handled my situation in mere minutes. Great guy to work with and super friendly and helpful!
  • RH
    Ryan Hachey
    Oct 26, 2025
    1.0
    Friendly staff and greeters. Horrible customer service from the repair department staff. I needed the battery replaced on my iPhone, while the work was being done the screen protector on my phone was damaged during the repair. Apple staff offered to sell me a new screen protector for $40. When I expressed my annoyance their response was these things happen you signed off Apple being responsible when you signed the disclaimers. Poor customer service Apple should have replaced or offered a discount when their employees damage a customer’s phone
  • JZ
    Joshua Zirin
    Oct 24, 2025
    5.0
    I’ve come in twice in the past few days and EVERY employee was soooo helpful and nice. A super kind lady helped me with the Vision Pro demo. I wish I remembered her name so I could shout her out. But anyways, highly recommend this store!
  • BB
    Brian Babcock
    Oct 21, 2025
    5.0
    I cannot say enough about the amazing customer service I received today from the members at this Apple location. When I first stepped in, I was greeted with a warm smile and a nice handshake from a gentleman. Shannon and Melodie ended up helping me with replacing my iPad, (which got run over by a car), and all I can say is 5/5 all around. Cudos to whoever hired these two kind ladies — their professionalism and expertise was on point. Promote these two individuals so they can lead and train more people to be like them! Y’all rock.

Frequently Asked Questions About Apple Briarwood

What products can I find at Apple Briarwood?

Apple Briarwood offers a range of Apple products including iPhone, Mac, Apple Watch, and iPad.

Does Apple Briarwood provide technical support?

Yes, technical support is available at the Genius Bar inside Apple Briarwood.