Apple Briarwood

3.7
1011 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple Briarwood
100 Briarwood Circle, Ann Arbor, MI
48108, United States

Hours

Reviews

3.7
1,011 reviews
5 stars
501
4 stars
161
3 stars
100
2 stars
47
1 star
202

What are people saying?

AI-generated from recent customer reviews

Customer Service

Feedback on customer service is mixed, with some praising friendly and helpful staff, while others report rude and unhelpful interactions.

Repair Issues

Many customers experienced frustration with repair services, citing long wait times, unresolved issues, and poor communication regarding repairs.

Sales Pressure

Several reviews mention feeling pressured to purchase additional services like AppleCare, detracting from the overall shopping experience.

Inconsistency

Customers noted inconsistency in service quality and staff knowledge, leading to confusion and dissatisfaction.
  • SB
    Sunny Barn
    3 days ago
    3.0
    I had my phone repaired here, and they told me it would be ready at 4:10. When I arrived, I ended up waiting over 30 minutes just to pick it up. They really need to respect people’s time and either honor their commitments or provide a realistic service timeline. Not everyone has the flexibility to “come back later,” especially when they have other responsibilities or live far away.
  • PW
    Phil Wagner
    Jan 4, 2026
    5.0
    Plenty of helpful staff, quick aervice.
  • XH
    Xianglei Huang
    Dec 28, 2025
    2.0
    The attitude of their staff varies significantly. There are very friendly ones, and there are who-cares-whatsoever ones. Given the amount of foot traffic they have, not all of them care about politeness and good manners toward customers.
  • TD
    Tejas Dakve
    Dec 18, 2025
    1.0
    I usually expect a smooth and knowledgeable support experience at Apple Stores, but unfortunately this location fell short in my case. I visited this store four separate times to resolve an issue pairing my Apple Watch with a new iPhone. During each visit, I was given different basic troubleshooting steps such as updating the phone OS, updating the watch OS, trying to pair with another iPhone, etc. I was repeatedly transferred from one service agent to another, but no one was able to identify or resolve the root cause. After the fourth visit, I provided my feedback to the store managed/lead and left quite frustrated without a solution. I then visited another Apple Store, where a single agent spent about an hour troubleshooting and ultimately resolved the issue in one visit. This experience highlighted a lack of ownership and continuity at this location. While the staff were polite, the repeated visits and inconsistent support made the process unnecessarily time-consuming.
  • LC
    lil white chocolate
    Dec 12, 2025
    5.0
    ⭐⭐⭐⭐⭐ I rarely write reviews, but this little apple shop deserves every star. From the moment I walked in the smell of fresh fruit hit me — bright, sweet, and impossibly crisp. The display was gorgeous: perfectly stacked Honeycrisps, shiny Gala rows, a small bin of tart Granny Smiths, and a handful of unusual heirloom varieties I’d never seen before. I mentioned I wanted something for snacking and the worker — who introduced himself as Dave — immediately launched into a mock "apple sommelier" routine, pairing each variety with a goofy one-liner that had the whole shop laughing. He handed me a sample slice and then, without missing a beat, recommended a 3-minute stovetop glaze to make the best caramel apple I’ve ever tasted. Dave didn’t just joke — he paid attention. He asked what flavors I liked, suggested a mix for apple pie (Honeycrisp + a little Braeburn), and wrapped my purchase in brown paper like it was a tiny present. At the register he surprised me with a tiny sticker that said “Apple Aficionado” and shouted out a punny goodbye that still makes me smile. Prices were fair, the produce looked spotless, and the whole place felt like a neighborhood gem where everyone knows your name — and your favorite crunch level. If you want fresh apples, a friendly vibe, and a cashier who doubles as a stand-up comedian, this is the place. Highly recommend — I’ll be back next week.

Frequently Asked Questions About Apple Briarwood

What products can I find at Apple Briarwood?

Apple Briarwood offers a range of Apple products including iPhone, Mac, Apple Watch, and iPad.

Does Apple Briarwood provide technical support?

Yes, technical support is available at the Genius Bar inside Apple Briarwood.