Apple Natick

3.5
622 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple Natick
1245 Worcester Street, Natick, MA
01760, United States

Hours

Reviews

3.5
622 reviews
5 stars
288
4 stars
85
3 stars
41
2 stars
38
1 star
170

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported poor customer service experiences, citing rude staff, long wait times, and a lack of assistance.

Staff Knowledge

While some employees were praised for their knowledge and helpfulness, others were criticized for being unhelpful and lacking technical skills.

Store Management

The store manager received negative feedback for being rude and unprofessional, contributing to a frustrating customer experience.

Wait Times

Customers frequently mentioned long wait times for service, even with appointments, leading to dissatisfaction.

Mixed Experiences

Some customers had positive interactions with specific staff members, highlighting the inconsistency in service quality.
  • SM
    Samuel McKnight
    2 days ago
    2.0
    This place accepts appointments tha it can’t keep. Expect to be asked to wait 5+ hours or come back.
  • JA
    Joana Vilela da Mata Machado Al-Ajooz
    Jan 5, 2026
    5.0
    I had a very good experience today at Apple Store two very helpful gentleman helped me Wasif and Randy as the screen protector company sent me a wrong product and I’d have to have the hustle to send it back but they sorted the problem even-though was not there mistake. Very happy that they fix it.
  • XX
    X.F.
    Dec 30, 2025
    2.0
    The appointment notification and management at this store are under standard.
  • SX
    shengding Xiang
    Dec 23, 2025
    1.0
    I gave 5 stars to the staff working in this store, except the store manager, Jackie, to whom I would gave zero star. She is very rude, oppressive and aggressive. My phone is two weeks out of warrantee (bought last December) and had hardware issue needing repair. I told her that my phone had heating up issue when only a few months old and I had to come to the same store to check it out - never had issue with iPhones I used before. She said it is because the 2016 phone uses titanium material so I could feel heat more. I said my husband had the same iPhone but did not have the same issue. This is when she became very angry, accusing me speaking over her and interrupting her. When I asked her colleague to give me an estimate of the repair cost, I shook my head (unconsciously, natural reaction to the situation at the time). Jackie asked me why I was shaking my head. I was in disbelief at the question and asked if I had the right to shake my head. This was she asked me to leave the store and if not, she was going to call the security. This is really unbelievable experience that I have ever had in my life! Something is so wrong with this store manager, Jackie!
  • PT
    Phil Tibets
    Dec 23, 2025
    5.0
    Great service and very knowledgeable o

Frequently Asked Questions About Apple Natick

What products can I find at Apple Natick?

Apple Natick offers a variety of products including iPhone, Mac, Apple Watch, iPad, and more.

Can I get technical support at Apple Natick?

Yes, Apple Natick provides technical support at the Genius Bar where specialists can assist you.