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Apple South Shore

3.6
(825 reviews)

Business Details

250 Granite Street, Braintree, MA
02184, United States
(781) 817-1270
https://www.apple.com/retail/southshore

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple South Shore
250 Granite Street, Braintree, MA
02184, United States

Hours

Reviews

3.6
825 reviews
5 stars
410
4 stars
121
3 stars
56
2 stars
42
1 star
196

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported poor service, with rude and dismissive staff, long wait times, and a lack of assistance when needed.

Staff Knowledge

Several reviews highlighted a lack of product knowledge among employees, leading to frustration and incorrect recommendations.

Positive Experiences

Despite the negative feedback, some customers praised specific employees for their helpfulness and professionalism, indicating that there are capable staff members.

Store Management

Criticism was directed at management for inadequate training and support for employees, contributing to a negative customer experience.

Busy Environment

The store is often described as overcrowded, leading to long wait times and a chaotic atmosphere.
  • SE
    Saoud Elhafi
    Feb 16, 2026
    1.0
    I’m waiting with my son for the demo, we have talked to three or more. No respond all sweet talk terrible
  • TM
    Thomas Morton
    Feb 14, 2026
    1.0
    Yes, Apple has faced numerous, well-documented criticisms and legal actions regarding unethical practices. Major issues include labor violations and poor conditions in supplier factories, environmental impact, tax avoidance schemes, monopolistic App Store practices, and lawsuits regarding child labor in its cobalt supply chain. Key areas of criticism include: Labor and Human Rights: Apple has been criticized for dangerous conditions and low wages at supplier factories in China. A 2019 lawsuit named Apple regarding child labor in Congolese cobalt mines. Tax Practices: The company has been accused of using tax havens, such as in Ireland and the Netherlands, to avoid taxes. Environmental & Product Issues: Critics have challenged the accuracy of Apple's environmental reporting, including claims of "carbon neutral" products. Legal and Privacy Issues: Apple settled a class-action lawsuit for $95 million regarding Siri data privacy. They have also faced intense scrutiny over anticompetitive App Store policies. Security Cooperation: The company faced scrutiny over its stance on user privacy vs. assisting law enforcement in investigations, such as the Apple vs. FBI case. Despite these, Apple often highlights its initiatives in safety, security, and supply chain oversight, such as blocking billions in fraudulent App Store transactions.
  • KA
    Kenneth Armstrong
    Jan 4, 2026
    5.0
    Mr. Sam was super helpful, we appreciate all the advice and consulting that was given...highly recommend his service...Thanks
  • JS
    Jonathan Scott
    Jan 2, 2026
    3.0
    What an experience. The guy at the pick up desk was miserable. I went in to grab a replacement rubber end for my Beats earphones and was sent to him. After being sent to him, he put me on the list “We don’t sell that. You have to get it after seeing a technician”. Then I was told to wait with three tables full of tortured souls waiting for their “genius”. It was like the waiting room from Hunger Games. After about a half hour, they changed the desk coverage and I asked the wait time. The woman there asked my name and said it might be a while because there were three people ahead of me. Just then, the desk gremlin reappeared and informed her that there were six ahead of me. I told them that I could get the part on Temu for a buck and DG repeated “We don’t sell that. You need to see a technician.” The woman suggested that if I didn’t like what I got from Temu, I could come back and I responded by saying “Oh… I’ll NEVER be back.” DG smirked and the woman looked horrified. She literally had him talk to the hand and took me to a station, where she pulled out a baggy with a similar part, put it on, and told me to try it in my ear. It wasn’t exact… but it worked. At least my ear canal would be safe from deep scars. Shout out to Helen, who turned what could have been a very negative review into a small win. Helen deserves Desk Gremlin’s job and DG should really find a new gig. Can’t stress to management how much Helen made a difference. If you walk in to this hell hole, ask for her by name. She was an actual Genius at customer retention and corporate social responsibility. She deserves our loyalty… and a glass of wine for working with DG.
  • LF
    Liz Feitelberg
    Jan 2, 2026
    1.0
    Associate actually asked how to spell TAHOE when referring to the latest OS… 🙄🙄🙄🤦🏼‍♀️🤦🏼‍♀️🤦🏼‍♀️

Frequently Asked Questions About Apple South Shore

What products can I buy at Apple South Shore?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple South Shore.

What are the store hours for Apple South Shore?

Apple South Shore is open Monday to Thursday from 10:00 AM to 8:00 PM, Friday and Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 PM.

Brand Certified Facts from Apple South Shore

Apple South Shore partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified February 22, 2026Yext Knowledge Graph
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