Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.
Feedback indicates a significant divide in customer service experiences, with many praising individual employees for their helpfulness while others report rudeness and dismissive attitudes from staff.
Wait Times
Customers frequently expressed frustration over long wait times, both for assistance and for repairs, often exacerbated by understaffing.
Product Knowledge
While some employees demonstrated excellent product knowledge and helpfulness, others were criticized for being uninformed or unhelpful, leading to poor customer experiences.
Store Management
Several reviews highlighted issues with management, including dismissive attitudes and a lack of accountability, contributing to overall dissatisfaction.
Store Environment
The store environment received mixed reviews, with some noting cleanliness and organization, while others pointed out chaotic conditions and a lack of staff engagement.
KA
Kenneth Armstrong
Jan 4, 2026
5.0
Mr. Sam was super helpful, we appreciate all the advice and consulting that was given...highly recommend his service...Thanks
JS
Jonathan Scott
Jan 2, 2026
3.0
What an experience. The guy at the pick up desk was miserable. I went in to grab a replacement rubber end for my Beats earphones and was sent to him. After being sent to him, he put me on the list “We don’t sell that. You have to get it after seeing a technician”. Then I was told to wait with three tables full of tortured souls waiting for their “genius”. It was like the waiting room from Hunger Games.
After about a half hour, they changed the desk coverage and I asked the wait time. The woman there asked my name and said it might be a while because there were three people ahead of me. Just then, the desk gremlin reappeared and informed her that there were six ahead of me. I told them that I could get the part on Temu for a buck and DG repeated “We don’t sell that. You need to see a technician.”
The woman suggested that if I didn’t like what I got from Temu, I could come back and I responded by saying “Oh… I’ll NEVER be back.” DG smirked and the woman looked horrified. She literally had him talk to the hand and took me to a station, where she pulled out a baggy with a similar part, put it on, and told me to try it in my ear. It wasn’t exact… but it worked. At least my ear canal would be safe from deep scars.
Shout out to Helen, who turned what could have been a very negative review into a small win. Helen deserves Desk Gremlin’s job and DG should really find a new gig.
Can’t stress to management how much Helen made a difference. If you walk in to this hell hole, ask for her by name. She was an actual Genius at customer retention and corporate social responsibility. She deserves our loyalty… and a glass of wine for working with DG.
LF
Liz Feitelberg
Jan 2, 2026
1.0
Associate actually asked how to spell TAHOE when referring to the latest OS… 🙄🙄🙄🤦🏼♀️🤦🏼♀️🤦🏼♀️
SA
Sam Arrigal
Dec 13, 2025
5.0
Went in today to look at upgrading my ipad. B helped me with my questions regarding the products, listened to what I was looking for in a device, and helped me choose the best ipad to fit my needs!
LT
Luana Teixeira
Nov 29, 2025
1.0
Very disappointed with my experience at the Apple store. The staff ( dylan) was rude, passive aggressive, and kept giving eye rolls instead of clear answers. It felt like we were treated differently just because we were speaking Portuguese. Not acceptable.
Frequently Asked Questions About Apple South Shore
What products can I buy at Apple South Shore?
You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple South Shore.
What are the store hours for Apple South Shore?
Apple South Shore is open Monday to Thursday from 10:00 AM to 8:00 PM, Friday and Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 PM.
Does Apple South Shore offer technical support?
Yes, technical support is available at the Genius Bar inside Apple South Shore.
How can I contact Apple South Shore by phone or email?
You can call Apple South Shore at +1 781-817-1270 or email southshore@apple.com.
Is Apple South Shore wheelchair accessible?
Yes, Apple South Shore has a wheelchair accessible entrance.
Can I buy products online or use in-store pickup at Apple South Shore?
Yes, Apple South Shore offers in-store shopping and in-store pickup options, and you can also order through the Apple Store app.
Does Apple South Shore accept mobile payments and debit cards?
Yes, they accept payments via mobile NFC and debit cards.
Is there free Wi-Fi available at Apple South Shore?
Yes, Apple South Shore offers free Wi-Fi to customers.
What nearby places can I visit for food around Apple South Shore?
Nearby food options include Auntie Anne's Pretzels South Shore Plaza for snacks, UNO Pizzeria & Grill for pizza and gluten-free options, and Buffalo Wild Wings for wings and sports bar atmosphere.
Are there any nearby shopping options near Apple South Shore?
Yes, you can explore nearby stores like Swarovski and Zales for jewelry, Miniso for home goods, and The LEGO Store for toys.
What fashion and accessory stores are close to Apple South Shore?
Nearby fashion and accessory stores include COACH Outlet, The Accessories, Aya Africa, and lululemon.