Apple Michigan Avenue

4.2
4885 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair Shop
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple Michigan Avenue
401 North Michigan Avenue, Chicago, IL
60611, United States

Hours

Reviews

4.2
4,885 reviews
5 stars
3,198
4 stars
807
3 stars
249
2 stars
130
1 star
501

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported poor and unhelpful service, with staff being rude or dismissive.

Store Experience

The store is praised for its beautiful design and location, but the overall shopping experience is often chaotic and disorganized.

Long Wait Times

Customers frequently experienced long wait times for assistance, often exceeding initial estimates.

Staff Knowledge

Some customers noted a lack of product knowledge among staff, which was disappointing for a flagship store.

Mixed Reviews

While some customers had positive experiences with specific staff members, many others felt neglected or poorly treated.
  • JL
    Jon Laucella
    1 day ago
    1.0
    Was lied to by staff to make a sale. I was in Chicago on business. I was told if I bought my wife a new iPhone that dayI could call customer service for them to send me a label to return my wife's old iPhone when I got home and get a credit on my card for the trade-in. That wasn't true. I was told I would have to drive back to return the phone.
  • SS
    Sep
    5 days ago
    1.0
    I’m honestly writing this out of exhaustion more than anything else. I came to the Apple Michigan Avenue store for what should have been a simple battery replacement on my iPhone 14 Pro. Instead, it turned into weeks of stress. When I picked up my phone the first time, it had scratches that weren’t there before. The senior manager even confirmed the technician failed to take the required photos before the repair. I live in Champaign, so every visit meant hours of driving, missing work, and spending money on gas and parking. I ended up going back and forth three separate times because each repair created a new problem. After they fixed the scratches, I discovered dust under the front camera and a blurry telephoto lens at 3× zoom and above, issues my phone never had before Apple touched it. By the third visit, I was just tired. The manager acknowledged the new problems, but the way I was spoken to felt dismissive. After everything I went through, I was told the only option was a refurbished replacement and that there was nothing more they could do. I’ve always been loyal to Apple, and I never expected something this simple to turn into such a stressful experience. I really hope this store takes more care with repairs and with how they treat people. No one should have to go through this much trouble for a battery replacement.
  • NN
    Neal Nealis
    Nov 10, 2025
    1.0
    Worked with three Apple technicians trying to reset my passcode. The first two just walked away in the middle of the process without saying a word. The third suggested that I go home and try fixing the problem myself. What a major waste of time going to the store. This is not the first experience there with incompetent technicians! Very frustrating.
  • DT
    Deliverance Otu ita toyo
    Oct 31, 2025
    1.0
    Worst pick up experience ever my lightning cable that was already ready for pickup few days ago but I got to the store wait where they told me to wait and after waiting for 45minute i went back to the line by the stair case and he was like you have to stay where you were told to stay, but I was like I’ve been there for 45 minutes. What do you mean? I didn’t move an inch I only came to speak to you because I’ve waited for too long trying to make it seem like it’s my fault. All right, I’m the problem is ridiculous after Wasting my damn time I don’t like the customer service. I’ve literally been here since 11:30am for 45 minutes and they told me to wait somewhere, but nobody came up to me to attend to me. It’s just a waste of time and I’m still here trying to speak to someone else. I’m just trying to pick up my charger that has already been ordered and ready for pick up so it shouldn’t take that long. Everybody seems to be busy but they’re not doing anything. What’s the point of having a business if you’re a customer and not being seen and attended to.
  • RN
    Ron Nordgen
    Oct 24, 2025
    1.0
    ⭐ 1 out of 5 stars Disappointed with Apple’s Customer Service I purchased my first iPhone less than a month ago, and the camera has already stopped working. As a real estate professional, I rely heavily on my phone’s camera for listings and property tours—this issue has seriously disrupted my workflow. When I contacted Apple Support, I was shocked to learn that getting a replacement sent to me would require a $1400 deposit. That’s outrageous, especially for a brand-new device. I’ve never encountered anything like this with Samsung, where replacements were handled much more smoothly. The alternative offered was to visit an Apple Store, which is a major inconvenience for me. I expected better from a company that prides itself on premium products and service. This experience has left a sour taste, and I’ll definitely be switching back to Android. I won’t be purchasing another Apple product again.

Frequently Asked Questions About Apple Michigan Avenue

What products can I find at the Apple Michigan Avenue store?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at the Apple Michigan Avenue store.

What services does the Apple Michigan Avenue store provide?

The store offers technical support at the Genius Bar and assistance from Specialists to answer your questions and help you get set up.