Apple Regent Street

Reviews

• BB

  banksidematt

  3 days ago
  5.0
  I went to collect my pre ordered Apple Watch Ultra 4 with Milanese Loop from Apple Regent Street on Friday evening 18.09.2026. I had to queue outside and it took half an hour to get into the store. The security and queue stewards were wonderful keeping the queue orderly and moving and keeping us informed of the wait time to get into the store. Once inside I was seen within a few minutes by Angelica, she was so lovely and professional the whole time. It took longer than expected to find a part of my order the Trail Loop. Angelica came over with her manager Karen and Karen then told me that the trail loop is on the house, they refunded me the £99. I left there feeling so happy. Angelica and Karen are a credit to Apple. I was not expecting anything because of the delay. That to me is sterling and above and beyond Customer Service. I’m now a loyal Apple customer for life. Thank you Angelica and Karen for making my experience so memorable.
• LL

  Luke

  5 days ago
  1.0
  Booked a 6pm appointment and still ended up queuing all the way back to Hanover Square in the rain. What's the point of an appointment system if it doesn't hold your slot? If people turn up late for their booked time, they should be turned away — not allowed to jump in alongside those who showed up on time. Staff were disorganised and evasive when asked for a wait-time estimate - just vague "not too long now - 35 mins”.. as if writing this I’ve been here 25 mins and I’m still not on regents street. There is no option to step away and come back once the queue eased or the rain stopped either; you're stuck standing there or you lose your place and only have 3 hours to collect. On top of that, there was a protest outside about child labour for Congolese in Apple's supply chain that nobody from the store or security was managing - no acknowledgement, no clear route through for customers. No idea if the claims are true, but it added to an already chaotic launch and makes me feel very uncomfortable. Is it a shambles every single iPhone launch or was this one poorly managed by Apple regents street. If I had not already been charged I’d have asked for a refund and gone back in a few weeks.
• KM

  KAUSHAL MISTRY

  Sep 14, 2026
  5.0
  I would like to give a special thanks to Nafsika at the Apple Regent Street Store in London for her excellent customer service. I called regarding booking an iPhone 18 Pro Max, and Nafsika was incredibly helpful, patient, and professional. She explained everything to me very clearly over the phone and guided me step-by-step on how to book the phone online. Her communication was amazing, and she made the whole process very easy and stress-free. It was a pleasure speaking with her, and I really appreciate the time and effort she took to help me. Thank you, Nafsika, for your outstanding support and excellent customer service. You are a great representative of Apple!
• JM

  James Meredith

  Sep 12, 2026
  1.0
  Extremely disappointing and arrogant customer service. I arrived at 16:05 for my 16:20 Genius Bar appointment and was told to come back at 16:15. I explained that I had travelled a long way and would simply sit and wait, only to be abruptly told, “Go downstairs and sit, all upstairs is reserved for appointments.” There were more than 10 empty stools. It was the unnecessary arrogance and dismissive attitude that really shocked me. I had just spent £1,499 on a new iPhone and was made to feel like an inconvenience rather than a valued customer. This is Apple, not a nightclub door policy. I expected far better from the Regent Street store and was left wondering whether this is simply Regent Street arrogance or whether Apple’s customer service standards have seriously declined.
• AZ

  Abdul Zawad

  Sep 7, 2026
  1.0
  I visited the Apple Store today intending to purchase AirPods, but unfortunately, I was very disappointed with the customer service. No one approached me or offered any assistance, even though I was clearly looking around and waiting for help. What was even more disappointing was seeing a group of employees standing together in a corner, chatting with each other, while customers were left unattended. For a store like Apple, I expected a much higher level of customer service and professionalism. Honestly, I have received better and more attentive service at a local corner shop. I understand that employees may need to communicate with each other, but customers should still feel welcomed and looked after. This experience has made me reconsider purchasing from the store. I hope Apple takes this feedback seriously and improves the customer service experience.

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