Apple Covent Garden

Reviews

• HG

  Holly G

  2 days ago
  1.0
  I have been buying Apple products for a number of years and previously enjoyed the experience and customer service of buying in-store. Unfortunately Apple seems to be experiencing a shortage of products and staff are visibly very busy and unable to set aside as much time for supporting customers. I came to buy a Macbook Neo on Friday and was advised these were out of stock but would be available on Monday. After travelling back on Monday, the shipment had not arrived and the earliest I could be guaranteed a laptop was a month later. I hope the quality of service and product availability improves in line with my previous experiences as this has been disappointing.
• MH

  Miha Husnu

  3 days ago
  1.0
  Really disappointing and uncomfortable experience at Apple Covent Garden. I came into the store to collect my new iPhone 18 Pro Max, which I had already paid for. The staff member assisting me repeatedly looked me up and down in a way that made me feel judged because of what I was wearing; leggings and trainers. What exactly am I expected to wear to collect a phone I’ve already purchased, a suit? As a paying customer, I expect to be treated with the same basic respect as anyone else, regardless of how I am dressed. The whole interaction felt dismissive and unwelcoming. I was actually planning to purchase a case while I was there as well, but after the way I was treated, I decided not to spend any more money in the store. I also wasn’t offered a bag or given the level of customer service I would expect when collecting an expensive product. Very poor experience. Working for Apple does not make anyone superior to the customers walking through the door. Customers should not be made to feel judged or looked down upon because of their appearance or clothing.
• AT

  Alvin Tan

  5 days ago
  1.0
  Staff need more training and ownership over errors. Needed to migrate from old to new iPhone. Staff member said the standard process is to erase, then set up the new iPhone. Confirmed I was using eSim. I told them the process I knew was to transfer from old to new phone. They insisted the process is back-up -> erase old -> set up new. I trusted them foolishly. Result: could not set up new iPhone at the store. Another staff member apologised to me for the other's mistake. Then recommended I finish setup at my office. So got rid of the troublesome customer. Wasted time as needed to re-gain access to my mobile number via buying another eSim and have the phone company transfer me over. Very disappointing that staff very poorly trained, and did not try to resolve the problem. Got to deal with the volume of other customers I guess.
• KP

  Kareena Parmar

  Sep 16, 2026
  1.0
  A colleague named YUSEF deleted my sim from my phone and i came back to the store immediately as i had no connection and i was unable to get home, i had asked him to help me with a matter and he assured me that he knew what he was doing, he had told me that its my providers issue and that i had to go to my sim card provider to later find out that this colleague had completed deleted my sim from my phone when i asked him to do something so unavoidable, initially he was nice but he costed me allot of issues as i couldn’t access for my phone as there was no service and i spent 3 hours trying to retrieve my sim. STAFF SHOULD HAVE BETTER TRAINING!
• HT

  Hillel Trabelsi

  Sep 8, 2026
  1.0
  Very disappointing experience on 8 September at around 6:49 PM. I only needed to charge my iPhone by around 10% so I could get home. Instead of listening to my situation, this particular staff member was dismissive, condescending and made me feel belittled. I want to be clear that this review concerns this individual’s attitude, not Apple staff in general. I have visited other Apple Stores in London, including Oxford Circus and Bond Street, and I have always been treated respectfully. What bothered me most was not simply being told “no”, but the lack of consideration and the way he spoke to me, as if my request was ridiculous or not worth his time. Customers should never be made to feel looked down on. I hope the store management reviews this incident and the way this staff member interacts with customers.

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