PL
Proper Barbers, Hair and Beauty Ltd
May 21, 2026
Dear Apple Customer Relations,
I am writing to formally complain regarding both the failure of my iPhone 16 and the level of customer service I have experienced despite paying for AppleCare.
My iPhone 16 is only two years old and has unexpectedly failed completely. Considering the premium price of Apple products, this is not something I would reasonably expect from a device of this standard and age. One of the reasons I chose Apple, and continue paying for AppleCare, is because of the reputation for reliability, quality, and professional customer support.
I attended the Apple Store on Monday and was advised that the required replacement part would arrive by Tuesday. Based on this information, I took an unpaid day off work as I rely heavily on my phone for both business and personal use. However, I received no call, message, or update whatsoever from Apple.
I then called again and was informed that the part would instead arrive on Thursday. As a result, I have now taken further unpaid time off work today to attend my appointment, only for the experience to become even more frustrating.
When I arrived today, I was simply told to sit down and wait. Nobody had informed me during my earlier phone call that I would need my Apple ID password for the appointment. I keep this written down securely at home and did not know it off by heart. Instead of helping me properly or allowing me a moment to retrieve or recover the information calmly, I was repeatedly told to enter it. Because of the pressure and confusion, I entered the wrong password and have now been locked out, meaning I am forced to sit here for another hour waiting to be seen again.
On top of this, I will still then need to wait additional hours for the repair itself to be completed.
This entire process has caused significant inconvenience, stress, wasted time, and financial loss due to missed work. I am extremely disappointed by the lack of communication, organisation, empathy, and professionalism throughout this experience. At no point has anybody clearly explained what would be required for the appointment, what to expect, or how long the process would realistically take, despite me proactively calling beforehand to ensure I was prepared.
The atmosphere and customer service in store today has also felt incredibly poor. Staff appeared disengaged, and nobody has made any genuine effort to assist, guide, or reassure me throughout the process.
For a company positioned as a premium global brand, and for a customer actively paying for AppleCare, this level of service is unacceptable.
I would appreciate:
* An immediate update regarding my repair
* A formal explanation regarding the lack of communication and poor handling of this situation
* Appropriate compensation or goodwill in recognition of the inconvenience, wasted time, and loss of earnings this situation has caused
I hope this matter can now be resolved professionally and promptly.
Kind regards,
Georgia Herbert