Apple Birmingham

Reviews

• JJ

  Jase

  1 day ago
  4.0
  I booked a battery replacement a week in advance. I walked in at my slot, was seated and checked in straight away, and someone came over to run tests on my phone before taking it away for the repair. They quoted three hours, and I came back after a wander around the city centre. When I collected it, I was told the screen had been accidentally damaged during the repair. That's exactly why I chose not to do it myself at home. To their credit, they owned up to it and covered the cost of the new screen, so I was only charged for the battery. The phone has run great since. The store does get extremely busy and can be slightly overwhelming, so booking ahead is a must.
• SB

  Simran Bhatia

  Oct 5, 2026
  5.0
  I had a camera issue with my phone and visited the Apple Store last week, where I was assisted by a lovely member of staff, Michael. While Michael was assessing my camera and checking for the fault, my screen suddenly went completely crazy. I was shocked because I had never experienced anything like it before. Michael checked with the technical team and advised me to go ahead with the camera repair, explaining that if the screen issue happened again, they would be able to look at swapping the phone. I had the camera repaired, but unfortunately the screen issue happened again. I returned to the Apple Store and was initially assisted by another member of staff. Unfortunately, the experience was quite frustrating. I felt that she was very rude and wasn’t really listening to what I was trying to explain. I eventually asked if she could call Michael, as he had dealt with the original issue and understood the situation. Michael came over and immediately helped us. Even while he was assisting me, the other staff member continued to interrupt and question the decisions being made, which made the situation more uncomfortable and frustrating. Thankfully, Michael was incredibly patient, professional and helpful throughout. He listened to me, understood what had happened and made sure everything was handled smoothly. His customer service really stood out, and without his help, I honestly don’t think the experience would have been nearly as positive. A big thank you to Michael for going above and beyond and making sure I was looked after. Apple is lucky to have someone like him on the team.
• RR

  Rob

  Oct 2, 2026
  1.0
  Went to review and buy an iPhone 18 pro, most likely max. Has put me off Apple! And buying a new iPhone. Birmingham Service: You can’t find anyone! When you do it takes ages to get hold of them, just needed to ask a question how to get the phone to 48mp and then was going to buy. They didn’t know how to! When I said I’ll have one they are basically sold out! They only have 18 pro black only and the max in 1Tb only. Huge store and no product! Phone: I was comparing the photos to my iPhone 15. Absolutely rubbish! The photos were worse and you couldn’t zoom in on the photo as close as the 15. Therefore it doesn’t feel like an upgraded phone but a step backwards! I’m now reconsidering whether I continue with Apple products at all - clearly to big to have good customer service and to big to have to try hard to get good competitive products out!!!!!
• AA

  Ameer Ameen

  Sep 28, 2026
  1.0
  ⭐☆☆☆☆ Extremely disappointing experience — a complete waste of time and money. I have had an issue with my AirPods, and the experience of trying to get it resolved through Apple Touchwood has been absolutely appalling. For a company that charges premium prices for its products, I expected much better quality, professionalism, and customer service. The customer service is extremely disappointing, and the store management has done nothing to give me confidence in the company. Instead of resolving the issue, I have been left wasting my time, being sent back and forth, and repeatedly asked to take further steps without a proper solution. What is the point of paying premium prices for Apple products if, when something goes wrong, the customer is left struggling to get a straightforward resolution? The managers should take responsibility and actually help customers rather than simply wasting their time. Based on my experience, I would seriously question whether Apple is worth the extra money. The prices are premium, but the customer service and after-sales support I experienced were nowhere near that standard. I would not recommend this store to anyone based on my experience.
• BC

  Ben Chaplin

  Sep 26, 2026
  1.0
  Visited the Apple Store in Birmingham as I wanted to purchase the new iPhone. Unfortunately, the experience was extremely disappointing. The staff were incredibly rude and unhelpful when we asked about stock levels and when they expected more stock to become available. We were repeatedly passed between different members of staff, only to be left waiting while other customers who had simply approached staff were served ahead of us, despite us being asked to wait in a queue.We were also given conflicting information. Initially, we were told that a delivery was expected by 12pm on Saturday, so we returned later in the day, only to be told that the store does not receive deliveries at weekends. This was frustrating and made the whole experience even more disappointing.I appreciate that the store was extremely busy, particularly as it was payday weekend and a new iPhone had just been released. However, given the scale of Apple and the anticipated demand for a new product, I would have expected better stock availability and, more importantly, much better communication and customer service. Overall, the experience was very disappointing and not what I would expect from an Apple Store.

Frequently Asked Questions About Apple Birmingham