Apple International Plaza

3.7
3090 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair Shop
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple International Plaza
2223 N West Shore Boulevard, Tampa, FL
33607, United States

Hours

Reviews

3.7
3,090 reviews
5 stars
1,636
4 stars
407
3 stars
206
2 stars
131
1 star
710

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported poor customer service, with staff being unhelpful, rude, or dismissive.

Staff Knowledge

While some employees were praised for their knowledge and helpfulness, others were criticized for lack of training and professionalism.

Long Wait Times

Customers frequently mentioned long wait times for service, even with scheduled appointments.

Store Management

Several reviews highlighted issues with store management, including poor handling of customer complaints and lack of accountability.

Product Availability

Customers expressed frustration over the unavailability of products and parts, leading to wasted time and multiple trips.
  • YY
    Yvoone
    3 days ago
    1.0
    Waited 1 hour and 25 min to get an appointment for their known issue with the AirPod Pro 1 crackling problem, but due to the mall’s poor cellphone reception, I missed the message for 15mins. Now I have to wait again for 30-45mins and that is considered a prioritized appointment. So upsetting~ why they don’t give us a call before canceling the appointment? Or better yet why don’t they have a scheduled time which a customer can show up. The Apple customer service is a joke!!!
  • DD
    Derrick Dupre (You, me, and Dr. Dupre)
    Nov 17, 2025
    1.0
    Going downhill. They will rip you off. I would've never expected what they did to me to come from a company as large as Apple. So greedy. Here's the scoop: showed up on a weekday early in hopes to beat the crowds. No luck there still had to wait 45 min, but that's not the complaint. Once it was my turn, it really wasn't my turn. The person helping me was assigned to three other groups as well. I was ready to buy, but had to wait for the other people to get their questions answered before they would get to me. Instead of taking 15 minutes to just get me what I was there to buy, it took over an hour. That's still not the complaint. They assess my older MacBook Pro, and told me I'd get $905 in trade in value. They rang it up and we tried to migrate the data. It wasn't working so the plan was for me to take my computer home, download what I needed, then bring the trade in back. I was given 14 days to get the credit. I did this and 4 days later came back to the store to give them the computer they had already priced for the trade in. Well, they decided that now instead of $905 for the trade in, the older computer was now offering $125 (price changed in a matter of a few days without an acceptable explanation ). They said it was due to "dents." This is the exact same computer that was already assessed, and because it was a different person, I lost $800. The whole transaction was carried out based on the $905 trade in. They did not honor their word. Mac didn't do anything to resolve it. They told me to take it back to the store (but I was just there a couple hours prior). Definitely bad business. It's a shame. Don't waste your time, order online, or go PC. More options more competition so they have to respect the consumer. Complete waste of my time.
  • VI
    Violetta Ivanova
    Nov 13, 2025
    2.0
    Yesterday I purchased a new iPhone at this Apple Store and was planning to use the trade-in option. The employee assisting us evaluated my old phone, gave us a trade-in value, and we were already on the way to pay. Since the store was closing in an hour, she told us we could come back the next day to complete the trade-in — with the same value she had already given. Today we returned, and suddenly they told us that my phone was worth nothing due to minor scratches on the lens. This directly contradicted what we were told the day before. When we explained the situation and asked to return the new phone since the trade-in promise was not honored, the staff simply walked away and ignored us. This is completely unacceptable. We were misled, not respected, and left without any solution. Very disappointing experience for a company known for customer service.
  • KN
    Kylee Nolan
    Nov 10, 2025
    1.0
    I had a terrible experience at Apple well firstly it did start off decent with email a team member. He was very friendly, professional, and kind. Then I was passed off to Gigi who was helpful and she told me that I can come back to trade in my phone on Monday because the backup of my phone would take too long in the store and it was better to do it at home so that I could like get the transfer everything to the new phone well I did that and when I came in Monday for the trade to value my phone, they wouldn’t give me the full amount that I was promised on the original day that I was there. I asked if I needed a manager proof they said no, and there was no documentation on my experience. I tried to prove at length details about my experience that I have and then Gigi said she doesn’t recall the conversation which I don’t understand because I literally asked her and so I’m just very frustrated with the experience that I had at Apple and I definitely will not be coming back to this location and I think that they need to train their team members more thoroughly because they shouldn’t be promising customers things if that’s not what the customer is going to .
  • LS
    L “Scooterpie”
    Nov 3, 2025
    2.0
    What has happened to Apple? I’ve been with Apple since 1999 & used to love it and this store. Now the experience feels like a Macdonald, hurried, no one truly listens, everyone is working with numerous customers and pushing self serve. If I wanted all that I would have gone with a different product years ago. I abhor coming into this store! It is exemplary of all those terrible MacDonald type experiences. A tremendous waste of precious time, and awful customer experience. I had three people mansplain to me today. It isn’t that I don’t understand it’s that I cannot keep taking off of work and spending time there despite having appointments. Yet everybody had to explain to me why it should all be self serve and all the “courtesy policies“ . It was exasperating. If Apple can’t offer data migration as a service rather than a begrudging imposition then why pay Apple prices and for this displeasure.Three visits and 5 days to buy and data transfer last time. This time exactly the same!!! If you’re able do everything electronically do and avoid this frustrating experience despite the lovely, alluring products. A nightmare shop & experience.!!!!

Frequently Asked Questions About Apple International Plaza

What products can I find at Apple International Plaza?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple International Plaza.

What kind of customer support is available at this Apple Store?

Technical support is available at the Genius Bar where specialists can answer your questions and help you set up your devices.