Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.
Details
DeliveryAvailable
DebitAvailable
Mobile paymentsAvailable
[Free/Paid] wi-fiNot available
Wheelchair accessible entranceAvailable
Location
Certified by Apple Montgomery Village • Feb 22, 2026
Certified by Apple Montgomery Village • Feb 22, 2026
Reviews
3.5
794 reviews
5 stars
370
4 stars
124
3 stars
60
2 stars
51
1 star
189
What are people saying?
AI-generated from recent customer reviews
Customer Service
Many customers reported poor customer service experiences, citing rudeness, lack of assistance, and unprofessional behavior from staff.
Organization
Customers frequently mentioned disorganization within the store, leading to long wait times and confusion about the service process.
Staff Attitude
While some reviews praised individual staff members for their helpfulness, many others noted a general lack of empathy and engagement from employees.
Store Experience
The store's aesthetics received positive remarks, but this did not compensate for the negative experiences related to service and organization.
AN
Al Neun
5 days ago
1.0
Absolutely zero information about how to proceed when you walk in. Went inside, was ignored by employees while I tried to figure out who to talk to or where to wait. Finally pulled someone aside to ask and was told I'd have had to make an appointment - which I wouldn't mind if I'd been able to find any signage whatsoever about it. The employees were polite and busy and I 100% don't blame them for this, the procedure the store was structured around just sucks.
IE
Irwin Espinosa
Feb 9, 2026
1.0
Customer service was absolutely terrible, I asked for assistance multiple times and none of them attended me. Workers were unprofessional and rude. Would not recommend this location and command fire these ignorant workers.
GG
Gentry Glascock
Feb 6, 2026
1.0
Absolutely terrible. Walked in to get a new phone. Knew exactly what I needed. First off, there is no organization at all when you first walk in. There isn't a line to stand in, so I just stood there near the front door. Soon after, a tech came and asked what I was there for. I stated a new phone. She proceeded to tell me to go stand at a table with the phones, and I would be helped. Didn't take my name down, so there is no queue or any way to determine who was there first. After I had waited for over 10 minutes with no help in sight, I noticed 2 or 3 techs standing around. Apparently, all techs are specialized per department, such as phones, laptops, iPads, etc. After waiting for over 15 minutes, one of the only three techs assigned to phones became available. Guess what, he proceeded to help another person who had come in after me. This occurred because they are unorganized as heck in there. I finally left after waiting for 25 minutes with no help. Sad
JJ
Juan Jorge
Feb 5, 2026
1.0
I got an Apple Watch awarded to me from the company I work for I got the watch delivered last night. Earlier today I talked to 4 different people 3 of them being apple support which I thought I was calling the store in Montgomery Village. I explained the situation and that I didn’t have a receipt because it was awarded to me they ran the serial number and verified it came from Apple. My main goal was to exchange the watch I got from a 42mm to a 46mm. One of the ladies I spoke to said it would be no issue since I’m not wanting any type of refund. I still wanted to speak to someone inside this location before wasting my time or any employees time inside the store. I spoke to a gentleman who was very nice who mentioned it wouldn’t be a problem because again I’m not wanting cash back. I go in and the cashier or associate started processing everything and then asked for the receipt which I mentioned I didn’t have. She said there should be a way to do it. She then goes and grabs Julie who is apparently a manager but could have fooled me because she was extremely rude and snappy. When she said she couldn’t do anything without proof of purchase I started explaining that I spoke to 4 different people and one from in store who said I could. She then rose her voice and said I’m not going to argue with with you about our policies. I wasn’t arguing and I wasn’t raising my voice. Clearly there’s a training issue or they pick and choose whom to assist. She mentioned she needed proof of purchase and I showed her the email showing my order # and the item I was getting but apparently that’s not proof enough. I felt like I was a thief. Showed zero empathy or understanding of the situation. Apple has had a reputation of bad customer service and if it wasn’t for winning a contest at work I would never purchased an apple product because customer service is huge in my back and Julie didn’t attempt to help in any way it’s almost as if she wanted to instigate an argument. I’ll never buy an apple product and I never will recommend this store to anyone. This store being new and this is the new rollout of customer service? I made sure to call ahead of time so I didn’t waste my time or theirs and I left feeling belittled by Julie and I will make sure everyone knows about this experience and to never purchase from apple because maybe the “manager” doesn’t know their own policies.
MT
Michael Tracy
Jan 31, 2026
1.0
Beautiful new store, truly unpleasant customer service experience and poor organization. Frantic staff, clearly understaffed, same tired managers from old store disengaged and staring at phones, and the staff helping me was assisting other parties simultaneously, coming back to me every 8 seconds. New store aesthetics don’t replace genuine human interaction and hospitality.
Frequently Asked Questions About Apple Montgomery Village
What products can I find at Apple Santa Rosa Plaza?
You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple Santa Rosa Plaza.
What services does Apple Santa Rosa Plaza offer?
The store offers technical support at the Genius Bar and assistance from Specialists to help you get set up.
What are the regular operating hours of Apple Santa Rosa Plaza?
The store is open Monday to Saturday from 10:00 AM to 8:00 PM and on Sunday from 10:00 AM to 6:00 PM.
Is Apple Santa Rosa Plaza open on holidays?
The store is closed on Thanksgiving Day (Nov 27, 2025) and Christmas Day (Dec 25, 2025). It has extended or adjusted hours on other holidays.
Does Apple Santa Rosa Plaza offer in-store pickup and delivery?
Yes, Apple Santa Rosa Plaza provides both in-store pickup and delivery services.
Is the Apple Santa Rosa Plaza accessible for customers with disabilities?
Yes, it has wheelchair accessible entrances to accommodate customers with disabilities.
Can I use mobile payments like Apple Pay at Apple Santa Rosa Plaza?
Yes, the store accepts mobile NFC payments including Apple Pay and debit cards.
What nearby stores can I visit after shopping at Apple Santa Rosa Plaza?
Nearby stores include Bath & Body Works, Hollister Co., and Journeys for additional shopping options.
Are there dining options close to Apple Santa Rosa Plaza?
Yes, you can enjoy meals at nearby restaurants like Paradise Fruit (Latin American), Gengis Khan (Mongolian), and Hibachi-San Japanese Grill.
How can I get to Apple Santa Rosa Plaza using nearby points of interest?
Apple Santa Rosa Plaza is located in a shopping area with many stores such as Bath & Body Works and Chacos nearby, making it easy to find within Santa Rosa Plaza.
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Certified February 22, 2026Yext Knowledge Graph
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