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Apple The Summit

3.8
(1196 reviews)

Business Details

211 Summit Boulevard, Birmingham, AL
35243, United States
(205) 909-2570
https://www.apple.com/retail/thesummit

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple The Summit
211 Summit Boulevard, Birmingham, AL
35243, United States

Hours

Reviews

3.8
1,196 reviews
5 stars
684
4 stars
148
3 stars
72
2 stars
41
1 star
251

What are people saying?

AI-generated from recent customer reviews

Customer Service

Feedback on customer service is mixed; while many employees are praised for being friendly and helpful, some customers reported rude or dismissive behavior from certain staff members.

Wait Times

Several reviews mention long wait times for service, with some customers expressing frustration over delays despite having appointments.

Product Knowledge

While many staff members are noted for their knowledge and helpfulness, there are instances where customers felt employees were unprepared or misinformed.

Store Environment

The store is described as clean and organized, but often overcrowded, leading to a hectic shopping experience.
  • AS
    ApexElite Outdoor Solutions
    3 days ago
    1.0
    Terrible experience. With studying how Steve Jobs executes and his detailed precision on customer service and customer experience, this is a complete shame and utterly disgusting.
  • JL
    Jim Lofe
    6 days ago
    5.0
    the IMAC I purchased over the phone yesterday came in today. Did not have an appointment at the Genius Bar until the next day. but despite reading poor reviews about extremely long wait times I decided to take a change. I went up to the main desk was second in line. did not wait long to tell them I was there for a pickup and setup help from an employee. I was told I'd wait about 25 minutes. OK by me. The help came in less than 15 minutes, Trent. And he was quick and knowledgeable and answered all my questions and set up the computer for me to take home and get started.
  • MR
    Mark Richardson
    Feb 19, 2026
    1.0
    On hold as usual for too long. I just hung up.
  • OP
    orthodox p
    Feb 11, 2026
    1.0
    I was greeted by a very friendly employee (let's call her M) and checked in for my midday appointment. 30 minutes later, nobody has spoken to me and I've just been sitting there counting the minutes. Eventually, an employee (let's call her D) comes up and asks what has been going on. As soon as I begin explaining, she physically turns away from me and begins conversing with a man who has approached. Rude, but ok, let's continue. After I finish explaining (to D, who has not listened to a word I've said), I try to show the error I am experiencing. Again I try to describe the problem, and there she goes again—physically turned away from me, talking to someone about baby pictures and his life. After about 30 seconds, she returns to me. She isn't rude, but she isn't pleasant to talk to. I'm slightly perturbed but just trying to get my device fixed. Anyway, she asked me the same question she's already asked, and there she goes again. At this point, I'm thinking that I should offer her my seat so she can finish her conversation with this random man. After being ignored thrice and given 0 consideration after a 30 min wait, I was just ready to leave. Another employee (J) came over and was so polite, respectful, and listened to me (whilst actually facing me)! Ultimately, D did run diagnostics and did not find any actionable steps we could take to solve my problem. That was not my issue—my issue was the waiting, the disrespect, and the poor customer service from D. Every other employee in the building seemed to be on their A game, and she was really doing the team a disservice by delivering such subpar customer service. That's not what anyone expects of Apple.
  • PD
    Pramod Dilshan
    Feb 4, 2026
    5.0
    Had a very pleasant experience. The folks are very friendly, supportive and would walk you through every bit of it. And they are very patient too. Would recommend this to anyone!

Frequently Asked Questions About Apple The Summit

What products can I find at Apple The Summit store?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple The Summit.

Does Apple The Summit offer technical support for Apple products?

Yes, technical support is available at the Genius Bar inside Apple The Summit.

Brand Certified Facts from Apple The Summit

Apple The Summit partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified February 22, 2026Yext Knowledge Graph
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