Apple The Summit

3.8
1165 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair Shop
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple The Summit
211 Summit Boulevard, Birmingham, AL
35243, United States

Hours

Reviews

3.8
1,165 reviews
5 stars
661
4 stars
147
3 stars
72
2 stars
40
1 star
245

What are people saying?

AI-generated from recent customer reviews

Service Quality

Mixed reviews on service quality; some customers praised helpful staff while others reported rude or unhelpful interactions.

Wait Times

Long wait times reported, especially for appointments, with some customers waiting over an hour despite having scheduled times.

Staff Knowledge

Staff knowledge varies; some employees are described as knowledgeable and helpful, while others seem unprepared or misinformed.

Customer Experience

Several customers expressed frustration with their experiences, citing issues with communication and service.

Repair Issues

Customers reported dissatisfaction with repair services, including misdiagnoses and unresolved issues after visits.
  • JK
    Jennifer Kirkland
    Nov 16, 2025
    5.0
    Appointment was fast and efficient. Customer service was great . No complaints.
  • AA
    austin
    Nov 15, 2025
    1.0
    After getting my phone fixed Fred gave me someone else's phone by mistake, after driving 1.5 hours back home he called and told me to bring it back and he would give me a brand new iPhone 17pro. After driving all the way back he told me he would call me and let me know when to come get my new phone. After weeks of hearing nothing I tried calling them and they told me that I'm not getting a new phone. What was the point of telling me that then? Just to talk me into making another 3 hour round trip?
  • YK
    yvette kelley
    Nov 3, 2025
    1.0
    Buyer beware I purchased a AI chat bot app from apple with a lifetime membership for $164.24 and in less than 30 days they remove the app I received a message saying to contact Apple for my refund. I called Apple stayed on the phone for two hours with no resolution the message clearly states that Apple remove the app and to contact Apple for my refund I was told there was nothing they can do and they would not be refunding my money buyer beware this is fraud scam and false advertising I also have contacted the Better Business Bureau to report them
  • CM
    Chiara-Lucia Mechela
    Oct 29, 2025
    5.0
    Rell, the specialist, was very helpful and managed to find a misplaced purchase that my parents left behind/misplaced in the store. He was able to refund the item over the phone, and saved us tons of time not having to drive 3h back to the store!
  • LH
    LeAynn Harris
    Oct 13, 2025
    3.0
    Strangest interaction today with 4 employees. We walked in a very busy store and were asked by an employee if we knew what we wanted- we did. So we were told to wait at a table for another lady to check us out (who already had a line of about 6 people). We stood there and another young woman came to us saying she could just get us checked out faster since she didn’t have any customers in line. Out of nowhere the initial employee butted in and basically tried insisting that we stay in line- which was absolutely pointless. Mind you, the lady with 6 customers is side eyeing us as we wait for her to get to us??? Out of nowhere another employee comes and gets us situated. Very tiresome experience today. Not sure if the employees get commission based on their sales but it definitely seems like they were all in competition today which is very annoying. Hopefully I won’t have to go back to this location. We left with our desired device but it doesn’t seem worth the headache.

Frequently Asked Questions About Apple The Summit

What products can I find at Apple The Summit store?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple The Summit.

Does Apple The Summit offer technical support for Apple products?

Yes, technical support is available at the Genius Bar inside Apple The Summit.