Apple The Summit

3.8
1187 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple The Summit
211 Summit Boulevard, Birmingham, AL
35243, United States

Hours

Reviews

3.8
1,187 reviews
5 stars
678
4 stars
148
3 stars
72
2 stars
41
1 star
248

What are people saying?

AI-generated from recent customer reviews

Customer Service

While some customers praised the helpfulness and friendliness of staff, others reported rude behavior and misinformation, leading to frustration.

Efficiency

Many reviews highlighted quick service and efficient problem resolution, although some customers experienced long wait times and unresolved issues.

Product Knowledge

Staff were often described as knowledgeable, but there were instances where customers felt employees lacked the necessary expertise to assist effectively.

Store Environment

The store was noted for being busy and crowded, which sometimes impacted the quality of service and customer experience.
  • CC
    Cindyyy
    2 days ago
    1.0
    Apple products (except the tablet) are so useless the services that cater to them specifically are even worse 🤢 helplines are useless and so are the employees at every store I've been to.
  • JL
    John L.
    5 days ago
    5.0
    The folks at this Apple store are tremendously helpful. They are cheerful and patient, and know their stuff. After my macbook went haywire, they went above and beyond on 3 separate visits to get it going again--with all my data recovered. They even migrated some older data from an ancient macbook even though neither laptop was in warranty. Thank you Emory, and the rest of the team!
  • JW
    Jordan Williams
    Dec 17, 2025
    1.0
    The customer service line does not connect you with someone inside the store, so I was given incorrect information about a product. Because of that, I’m out an Apple product worth of money, which is too much to try again.
  • CA
    Carter Adcock
    Dec 16, 2025
    5.0
    Came in to address an issue of my phone not charging, Steven took great care of me and for my charging port cleaned for no charge and got me out in under 20 minutes! Great service and very nice people.
  • JJ
    Johnathan Jones
    Dec 14, 2025
    5.0
    Went to this store to buy my wife a special Christmas gift. Rebecca was amazing at getting the perfect watch and band for me. They spent time with us showing us all of the options and getting the best watch for her.

Frequently Asked Questions About Apple The Summit

What products can I find at Apple The Summit store?

You can shop for iPhone, Mac, Apple Watch, iPad, and more at Apple The Summit.

Does Apple The Summit offer technical support for Apple products?

Yes, technical support is available at the Genius Bar inside Apple The Summit.