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Get cheap car insurance with the coverage options you need even if you have a less than perfect driving record through Direct Auto Insurance in Lakeland, TN.
Explore offerings from Direct Auto Insurance on 8950 US Highway 64 in Lakeland, with popular services available at this location.
Commercial Auto Insurance
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Services
Direct Auto Insurance Services
Auto Insurance
At Direct Auto Insurance, you get the auto insurance coverage you need with the low rates and great services you deserve, regardless of your insurance, credit, or driving history. Get a free auto quote online or talk to one of our friendly agents over the phone or at your local store to see what coverage options might be right for you.
Motorcycle Insurance
Whether you're behind a chopper, cruiser, sport bike, or scooter, you're covered with Direct motorcycle insurance. We offer complete motorcycle coverage, customizable payment plans, and a fair claims process. Get a free insurance quote and learn how Direct helps bikers keep riding.
Roadside Assistance
Low-cost Roadside Assistance offers peace of mind and protection 24 hours a day. With emergency towing assistance, flat tire service, lost key and lockout service, and essential auto fluid delivery, roadside assistance is a comfort when things go wrong on the road.
Individual Term Life Insurance
Life Insurance can provide peace of mind and protect your family's financial health by helping to cover funeral costs and other final expenses, as well as loss of an income, all for less than 75 cents a day. Call Direct or visit your local store to see how a life insurance policy could benefit your family.
Accident Medical Expense
Take control of the medical and out-of-pocket costs that can add up after an accidental injury with Accident Medical Expense Insurance. When your health insurance isn’t enough to cover the unexpected costs of injuries resulting from an accident, Direct Auto Insurance can help fill the gaps in your existing medical plan.
Health Insurance Marketplace
Finding affordable health care coverage doesn’t have to be hard! At Direct Auto Insurance, we make it easy for you to compare plans from top-rated carriers and get your questions answered by a licensed insurance expert. Find out if you’re eligible for premium assistance during the Affordable Care Act’s (ACA) Open Enrollment.
Emergency Protection
An auto accident could involve many unforeseen expenses, including a hospital stay, ambulance ride, or childcare that auto insurance might not fully cover. While specific coverage varies by state, the Emergency Protection Plans help pay for many of these unexpected costs and provide other valuable trip planning services and travel discounts.
Mexico Auto Insurance
Traveling to Mexico? Hitting the road and heading to Mexico can be fun, but most folks don't realize that the auto insurance policy that keeps you legal in the U.S. won't cover you in Mexico. Learn more about the coverages included in a typical Mexico tourist auto insurance policy and where you can purchase one.
Commercial Auto Insurance
Whether your small business runs on a single work van or a fleet of up to 20 box trucks, commercial auto insurance protects your company in the event of an accident. Learn more about available coverage options including Liability, Uninsured Motorist, Medical Payments, and more.
Reviews
4.8
708 reviews
5 stars
612
4 stars
62
3 stars
14
2 stars9
1 star4
KL
Kimberly Leslie
1 day ago
5.0
Belinda Johnson was great and very knowledgeable, and kind thank you for making this process easy. Thank you.
MB
marcus brown
Oct 8, 2026
5.0
The agent was very helpful and patient with my inexperience with this process. She allowed me time to find the documents she was sending as well as took the time to explain/ answer any questions I had.. her Pleasant demeanor allowed for a wonderful experience/ conversation. I feel she truly enjoys her job and wishes everyone has the opportunity to communicate with a person with her positive attitude at least one in there lives
TC
Trinity Contractor
Oct 7, 2026
5.0
You guys stop by Direct Insurance in LakeLand to see Belinda ,Alisa and Whitney great energy wonderful altitude.
SB
Sylvia Berry
Sep 30, 2026
5.0
I walked in and was greeted with the warmest greeting and smile. The ladies were very friendly and welcoming. Alisia didn’t not hesitate to assist me with my needs and made me feel appreciated as a long time customer. I highly recommend this location. Thanks for providing awesome customer service and an awesome customer experience.
KT
kathy Thai
Sep 17, 2026
5.0
Belinda Johnson gave me a 10/10 customer service ! We hit a little roadblock and she offered her hot spot for me to connect to so I can access the information I needed. Instead of sending me away or telling me to come back, she found a solution and I will for sure be referring more to this location.
Frequently Asked Questions About Direct Auto Insurance
Where is Direct Auto Insurance located?
Direct Auto Insurance is located at 8950 US Highway 64, Ste 105, Lakeland, TN 38002, US.
What types of insurance does Direct Auto Insurance specialize in?
They specialize in auto, life, motorcycle, and renter's insurance.
What are the business hours for Direct Auto Insurance?
The office is open Monday to Friday from 9:00 AM to 5:30 PM, and on Saturday from 9:00 AM to 2:00 PM. It is closed on Sunday.
Does Direct Auto Insurance offer online appointments?
Yes, Direct Auto Insurance offers online appointments for customer convenience.
Can I visit Direct Auto Insurance in person and receive onsite services?
Yes, they provide onsite services at their location.
How can I contact Direct Auto Insurance?
You can reach them by phone at +1 901-382-1567 or via email at BU1571@directauto.com.
What language is primarily spoken at Direct Auto Insurance?
The primary language spoken at Direct Auto Insurance is English.
Are there any nearby places where I can relax or get a massage before or after visiting Direct Auto Insurance?
Yes, Fermata 901 Massage is a nearby spa where you can get a massage.
Which nearby restaurants can I visit around Direct Auto Insurance?
Emerald Thai Restaurant, Papa Murphy's, Kukuruku Crispy Chicken Lakeland TN, Lenny's Grill & Subs, and Howard's Donuts are nearby dining options.
Is there a fitness studio close to Direct Auto Insurance where I can exercise?
Yes, HOTWORX - Lakeland, TN is nearby and offers yoga, pilates, and gym facilities.
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