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Get cheap car insurance with the coverage options you need even if you have a less than perfect driving record through Direct Auto Insurance in Lake City, FL.
Explore offerings from Direct Auto Insurance on 1077 W US Highway 90 in Lake City, with popular services available at this location.
Commercial Auto Insurance
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Services
Direct Auto Insurance Services
Auto Insurance
At Direct Auto Insurance, you get the auto insurance coverage you need with the low rates and great services you deserve, regardless of your insurance, credit, or driving history. Get a free auto quote online or talk to one of our friendly agents over the phone or at your local store to see what coverage options might be right for you.
Motorcycle Insurance
Whether you're behind a chopper, cruiser, sport bike, or scooter, you're covered with Direct motorcycle insurance. We offer complete motorcycle coverage, customizable payment plans, and a fair claims process. Get a free insurance quote and learn how Direct helps bikers keep riding.
Roadside Assistance
Low-cost Roadside Assistance offers peace of mind and protection 24 hours a day. With emergency towing assistance, flat tire service, lost key and lockout service, and essential auto fluid delivery, roadside assistance is a comfort when things go wrong on the road.
Individual Term Life Insurance
Life Insurance can provide peace of mind and protect your family's financial health by helping to cover funeral costs and other final expenses, as well as loss of an income, all for less than 75 cents a day. Call Direct or visit your local store to see how a life insurance policy could benefit your family.
Accident Medical Expense
Take control of the medical and out-of-pocket costs that can add up after an accidental injury with Accident Medical Expense Insurance. When your health insurance isn’t enough to cover the unexpected costs of injuries resulting from an accident, Direct Auto Insurance can help fill the gaps in your existing medical plan.
Health Insurance Marketplace
Finding affordable health care coverage doesn’t have to be hard! At Direct Auto Insurance, we make it easy for you to compare plans from top-rated carriers and get your questions answered by a licensed insurance expert. Find out if you’re eligible for premium assistance during the Affordable Care Act’s (ACA) Open Enrollment.
Emergency Protection
An auto accident could involve many unforeseen expenses, including a hospital stay, ambulance ride, or childcare that auto insurance might not fully cover. While specific coverage varies by state, the Emergency Protection Plans help pay for many of these unexpected costs and provide other valuable trip planning services and travel discounts.
Mexico Auto Insurance
Traveling to Mexico? Hitting the road and heading to Mexico can be fun, but most folks don't realize that the auto insurance policy that keeps you legal in the U.S. won't cover you in Mexico. Learn more about the coverages included in a typical Mexico tourist auto insurance policy and where you can purchase one.
Commercial Auto Insurance
Whether your small business runs on a single work van or a fleet of up to 20 box trucks, commercial auto insurance protects your company in the event of an accident. Learn more about available coverage options including Liability, Uninsured Motorist, Medical Payments, and more.
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4.6
504 reviews
5 stars
399
4 stars
58
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22
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A Way
6 days ago
5.0
Amazingly customer service
CD
Cherri Dunn
May 21, 2026
5.0
I contacted Christina Halley with Direct Auto. She helped me budget my new policy. She is knowledgeable of insurance and friendly. I appreciate Christina greatly, the rates are fair and not skyrocketing like most agencies.
I am extremely happy with my new insurance and I highly recommend Christina with Direct Auto for your INS needs!
RR
Rashad
May 21, 2026
5.0
Miss Cynthia is the best got me in and out while making me feel like I was with family at the same time and my rates were lowered thanks to her finding those extra discounts!!!!
BW
Bob WIthers
May 12, 2026
5.0
Cynthia went well above average in assisting my request for an insurance solution for me. She even followed up with me after our initial contact to check on my progress in gathering information needed to insure my golf cart which was not a normal, regular simple purchase. After I gathered all of the information required she rapidly completed the required forms and issued my policy. Extremely thorough!
MB
Mason Bias
May 7, 2026
5.0
Cynthia Mercer did amazing walking me through all the coverages, answering all my questions, and explaining everything she got my insurance monthly payment down and was very pleased with my experience with her 5 Stars!!!
Frequently Asked Questions About Direct Auto Insurance
What types of insurance does Direct Auto Insurance in Lake City, FL offer?
Direct Auto Insurance offers auto, life, motorcycle, and renter's insurance with coverage tailored to your needs, including options for drivers with less than perfect records.
What are the business hours for Direct Auto Insurance in Lake City?
They are open Monday to Friday from 9:00 AM to 5:30 PM, Saturday from 9:00 AM to 2:00 PM, and closed on Sundays.
How can I contact Direct Auto Insurance for a quote or inquiry?
You can call them at +1 386-752-5030 or email at BU1457@directauto.com for more information.
Does Direct Auto Insurance offer online appointments and onsite services?
Yes, Direct Auto Insurance provides online appointments and onsite services for client convenience.
Where is Direct Auto Insurance located in Lake City, FL?
Their office is at 1077 W US Highway 90, Suite 150, Lake City, FL 32055.
What is a popular shopping place near Direct Auto Insurance?
Super Dollar, a discount store and shopping center, is located nearby and is convenient for customers who want to shop before or after their visit.
Are there dining options close to Direct Auto Insurance?
Yes, Yamato, a Japanese restaurant, and Italian Pizzeria and Restaurant are nearby, great for grabbing a meal around your insurance appointment.
What fitness or recreational activities are near Direct Auto Insurance?
Customers can visit Curves gym or enjoy activities like batting cages at Impact Zone, located close by.
Is there a pet supply store near Direct Auto Insurance?
Yes, Lake City Pets & Supplies is nearby for all your pet needs if you want to stop by before or after your visit.
Has Direct Auto Insurance been established for a long time?
Yes, the business was established in 2003, offering many years of insurance experience to customers in Lake City.
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