Need a new bed or mattress?
Visit us at Dreams Norwich, located within the Sprowston Retail Park. With over 200 free parking spaces including disabled bays right outside our door, it is a ideal location to shop for your new bed. We do have Wheelchair access throughout the store with a customer lift to all levels of our showroom.
Browse our vast selection of beautiful beds, including Adjustable Beds, TV Beds, convenient Storage Frames, Divan bases and Headboards, plus a range of mattresses to suit every budget and type of sleeper.
We’re proud to offer beloved trusted brands such as TEMPUR® and Flaxby by Harrison Spinks, Sealy, Sleepeezee, Silentnight, Hyde & Sleep, Therapur and our own range of award winning Dreams Team GB mattresses.
Why not take the guess work out of selecting your Dreams Mattress by using our SleepMatch machine, It only takes 3 minutes to match you to your perfect mattress.
Details
DeliveryAvailable
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Wheelchair accessible entranceAvailable
Location
Certified by Dreams Norwich - Store and Clearance Centre • Jun 28, 2026
Certified by Dreams Norwich - Store and Clearance Centre • Jun 28, 2026
Monday9:30 AM - 6:00 PM
Tuesday9:30 AM - 6:00 PM
Wednesday9:30 AM - 6:00 PM
Thursday9:30 AM - 6:00 PM
Friday9:30 AM - 6:00 PM
Saturday9:00 AM - 6:00 PM
Sunday10:30 AM - 5:00 PM
Reviews
4.8
243 reviews
5 stars
218
4 stars
8
3 stars
7
2 stars2
1 star
8
MB
Michelle Brown
1 day ago
5.0
Ben was very helpful with my purchase off my mattress today 28th June 2026,we enter the shop we ask if we needed a drink,I layed on the bed program which choose the correct mattress for my body,gave me a pillow to test on the bed,very helpful man with excellent customers services,I was happy with the service I received
DM
Devon Moon
Jun 16, 2026
5.0
We visited Dreams in Norwich just to get some ideas for our next bed. I usually dread going into these types of stores because sales staff can often be quite pushy, but this was a completely different experience.
Dennis greeted us warmly and was friendly from the start. He gave us plenty of space to browse without hovering or pressuring us, while still being available whenever we had questions. He was knowledgeable, helpful, and took the time to show us how the TV bed worked, which was really useful.
The whole experience was relaxed and enjoyable, and we left with a great impression of both the store and Dennis. When we’re ready to buy our new bed, we’ll definitely be coming back to see him. Highly recommended!
RB
Roger Bannock
Jun 11, 2026
5.0
Served by Ben. Very helpful, knowledgeable, but not pushy.
Couldn't fault him if I tried. Well done!
CR
Chloe Rowlands
May 31, 2026
5.0
We visited Dreams to purchase a new mattress and received excellent service from Dennis. He was great and took the time to understand our needs. We really appreciated his honesty and how accommodating he was. Highly recommend both Dennis and the store! ⭐⭐⭐⭐⭐
PJ
Paul Johnson
May 20, 2026
5.0
I’d like to commend Dennis and store manager Sean for their excellent customer service. It made a very pleasant change not to be harassed and chased around the store by assistants eager to please but annoying none the less (it usually persuades me to walk straight out of a store, but not in this case). When assistance was required both were very informative and gave exactly the information required and would highly recommend anyone to go to their store when purchasing a bed and/or mattress.
Frequently Asked Questions About Dreams Norwich - Store and Clearance Centre
I need a new mattress but I don't know where to start?
We spend roughly one third of our lives asleep, so it's essential to find the perfect one. Our website has some handy guides to explain all the different types of mattress, but if you would rather hear this face to face from one of our sleep experts in-store then pop along. While you are there, try out Sleepmatch. It's a smart bit of tech that chooses the right mattress just for you and the way you sleep. It only takes 3 minutes and its only available at Dreams
Can I apply for finance in your store?
Yes Dreams offer an in-store interest free credit option through a select group of finance companies. All we ask for is the value of your order to be £500 or more. Our Sleep Experts in-store can walk you through the application. You will be required to pay 20% of your order as a deposit, after a successful application.
I have already ordered but I should have also asked you to take away my old bed and mattress, is this possible?
It certainly is. Contact us at least 72 hours prior to delivery and we can add recycling to your order. It is fast, convenient and environmentally friendly. We disassemble and utilise every single part possible and all other waste is turned into green energy.
What products can I find at Dreams Norwich - Store and Clearance Centre?
Dreams Norwich offers a wide range of beds, bed frames, mattresses, sofa beds, pillows, bedding, headboards, and other furniture.
What services does Dreams Norwich provide to customers?
They offer interest-free credit, free delivery, recycling of old beds, assembly services, the Sleepmatch mattress fitting technology, and bedcovers.
How does the Sleepmatch machine work at Dreams Norwich?
Sleepmatch uses patented body-mapping technology to find your perfect mattress in minutes, helping you choose the mattress that suits your sleep style best.
Can I apply for finance in-store at Dreams Norwich?
Yes, in-store interest-free credit is available through select finance companies for orders of £500 or more, with a 20% deposit required upon approval.
Is recycling old beds and mattresses available with Dreams Norwich delivery?
Yes, if you contact at least 72 hours before delivery, they offer a convenient and environmentally friendly recycling service for your old bed and mattress.
What are the opening hours of Dreams Norwich?
The store is open Monday to Friday from 10:00 to 19:00, Saturday from 09:00 to 18:00, and Sunday from 11:00 to 17:00.
Do Dreams Norwich store provide wheelchair accessible parking and entrance?
Yes, the store provides wheelchair accessible entrances and parking facilities for the convenience of all customers.
Where is Dreams Norwich located and is there parking available?
Dreams Norwich is located at Sprowston Retail Park, Unit 3A, Norwich, NR7 9AZ, with on-site parking available for customers.
What popular places are near Dreams Norwich that I can visit before or after shopping?
Nearby you can visit Costa Coffee for a coffee break, Sofology Norwich for more furniture options, and Sprowston Retail Park for additional shopping experiences.
How can nearby furniture stores like Sofology Norwich and Bensons for Beds complement my visit to Dreams Norwich?
If you want to explore a wider variety of beds and furniture, Sofology Norwich and Bensons for Beds are nearby stores where you can compare styles and prices before making your purchase at Dreams Norwich.
Are there convenient food or coffee options near Dreams Norwich?
Yes, Costa Coffee and KFC are near Dreams Norwich, offering convenient spots to relax and refresh before or after your shopping trip.
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