Located on London's iconic Tottenham Court Road, our Dreams Bed Experts will be delighted to help find you a bed that you love
Browse a vast selection of beautiful beds, including convenient storage frames, divan bases and headboards, plus a range of mattresses to suit every type of sleeper.
We’re proud to offer beloved brands such as TEMPUR® and Flaxby by Harrison Spinks, giving you unparalleled comfort and support.
Take advantage of our innovative Sleepmatch machine; our patented body-mapping technology will find you a mattress that perfectly suits your unique needs in minutes.
Enjoy the convenience of easy Train and Bus access.
This store does not currently have step-free access to the lower level.
Drop into store and have a chat with one of our Bed Experts to discuss how we can best support your needs and start your journey to a better night's sleep.
Details
DeliveryAvailable
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
On-site parkingNot available
Wheelchair accessible entranceAvailable
Wheelchair accessible restroomNot available
Location
Certified by Dreams Tottenham Court Road • Jun 28, 2026
Certified by Dreams Tottenham Court Road • Jun 28, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday9:00 AM - 6:00 PM
Sunday11:30 AM - 5:30 PM
Reviews
4.1
296 reviews
5 stars
200
4 stars
27
3 stars
16
2 stars
7
1 star
46
EB
Erick Brawstow
today
5.0
A lovely experience, shop has air conditioning I could have stayed all day, never felt rushed or any pressure to buy had a drink and lots off information to think over.
EP
Evangelia Pournara
2 days ago
5.0
Excellent experience with Atif today ! He is great-extremely knowledgeable! He explained every single detail so well! We bought the mattress on the spot - would definitely recommend!
LL
Luna
6 days ago
5.0
Recently visited Dreams, Tottenham Court Road. The customer service was amazing!
The staff were very helpful and knew their products.
Josh was really acquainted and offered fantastic advice when asked.
Great customer service and very polite
Well done.
Highly satisfied!!!
LM
Lily Mee
Jun 18, 2026
2.0
I was shocked by the service I received from the South Asian man with long hair. He repeatedly pressured me to consider the Actigel mattress, even after I told him that I had already tried it and preferred other ranges. When I said this, he rolled his eyes and asked, “Why not?”
After that, his attitude became passive-aggressive. He kept pushing me to make a decision immediately and rolled his eyes several times while I was speaking. I felt very uncomfortable and eventually decided to leave. I thanked him before leaving the store, but he immediately turned his back on me and walked away without saying anything.
SK
Shazia Khan
Jun 12, 2026
5.0
I cannot recommend Michael Glavin at Dreams Tottenham Court Road highly enough. From the outset, he took the time to help me find the perfect bed for my mother, listening carefully to her needs and offering genuinely expert guidance rather than simply making a quick sale.
Michael went above and beyond to ensure smooth delivery and took care to explain the 100 Nights Trial in full, so we felt completely confident in our purchase. When my mother decided she wanted to change her mattress, Michael handled the process seamlessly and with great patience — and he also helped her choose a headboard that was both practical and comfortable for her.
His product knowledge is outstanding, and his warmth and professionalism made what could have been a stressful experience genuinely enjoyable. We will absolutely return and seek out Michael specifically for any future purchases.
Dreams is lucky to have him. Thank you, Michael!
Frequently Asked Questions About Dreams Tottenham Court Road
Can I apply for finance in your store?
Yes Dreams offer an in-store interest free credit option through a select group of finance companies. All we ask for is the value of your order to be £500 or more. Our Sleep Experts in-store can walk you through the application. You will be required to pay 20% of your order as a deposit, after a successful application.
I have already ordered but I should have also asked you to take away my old bed and mattress, is this possible?
It certainly is. Contact us at least 72 hours prior to delivery and we can add recycling to your order. It is fast, convenient and environmentally friendly. We disassemble and utilise every single part possible and all other waste is turned into green energy.
I need a new mattress but I don't know where to start?
We spend roughly one third of our lives asleep, so it's essential to find the perfect one. Our website has some handy guides to explain all the different types of mattress, but if you would rather hear this face to face from one of our sleep experts in-store then pop along. While you are there, try out Sleepmatch. It's a smart bit of tech that chooses the right mattress just for you and the way you sleep. It only takes 3 minutes and its only available at Dreams.
Brand Certified Facts from Dreams Tottenham Court Road
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Certified June 28, 2026Yext Knowledge Graph
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