Make bed shopping effortless at Dreams and Feather & Black.
Discover your perfect sleep with our Sleepmatch® machine and browse a wide range of beds including ottoman and TV beds, and luxury brands including Harrison Spinks, Silentnight, Sealy, Tempur and Vispring.
Two stores in one location, wheelchair accessible, up to 3 hours of convenient parking nearby, and just a short walk from the train station.
Our knowledgeable team brings over 30 years of combined experience in beds and sleep comfort.
Book an appointment or pop in and have a chat with one of our Bed Experts today.
I came into dreams Watford searching for a new mattress, as I have a herniated disc I asked Amir for advice which would be the ideal choice for my condition , he kindly recommended me the tempur medium firm oro air which I love it was an excellent recommendation, Amirs knowledge and advice for choosing a medium firm mattress was excellent, thanks very much Amir for your amazing knowledge and service your a great guy and an asset to dreams! :)
HH
Hitesh Hirani
Sep 6, 2026
1.0
Very disappointing experience
The staff were initially very helpful when I was looking to purchase a bed and mattress. However, my experience changed when dealing with the salesperson.
I was waiting for my osteopath to confirm that the mattress I was considering would be suitable for my back. When I explained this, he became quite rude and said, “I’m a trained professional — what does the osteopath know?” I found this comment unnecessary and dismissive, particularly as I was simply trying to make sure I was making the right choice for my health and comfort.
When I asked whether there was a trial period for the mattress, his manner became even more abrupt and unhelpful.
Unfortunately, the overall experience left me very disappointed, and I decided to purchase my bed and mattress from another supplier, where the staff were much more helpful and friendly.
I have used Dreams previously and had a good experience, which makes this particularly disappointing. I hope Dreams takes this feedback seriously, as the attitude I experienced was not what I would expect from a company I have previously been happy to use.
MB
Matilda Burtenshaw
Sep 2, 2026
5.0
Darren was brilliant along with Mustafa who helped me choose a new duvet when I was after something very specific. They are both the definition of brilliant salespeople!!! To add to my experience Darren was absolutely hilarious which actually made me buy.
VM
valerie mcdowall
Aug 26, 2026
1.0
I bought two mattresses with the year, and they are mishapen to the point of unusable. Massive dents. I can't get anyone on the phone and the chat just disappeared. I guess you could say their aftercare and customer service is very hard to reach. It is really appalling when companies don't give a phone number, it appears that they don't want to deal with problems. I hope someone contacts me as I have two mattresses my son's can't sleep on. I'm looking at having to get into their store now. Terrible service.
TT
takeittotheMAX123
Jul 17, 2026
5.0
We recently bought a Tempur bed from the Watford branch and had the pleasure of being served by Maria. What a friendly helpful person she is. Very knowledgeable and no pressure sales. Couldn’t have been happier with her and I can be hard to please 😆. Also the manager who finalised the price was so nice and gave us a great deal. We had been to other stores where the service was no near as good, didn’t like the staff. Makes a big difference. An enjoyable and easy experience with Dreams.
Yes Dreams offer an in-store interest free credit option through a select group of finance companies. All we ask for is the value of your order to be £500 or more. Our Sleep Experts in-store can walk you through the application. You will be required to pay 20% of your order as a deposit, after a successful application.
I need a new mattress but I don't know where to start?
We spend roughly one third of our lives asleep, so it's essential to find the perfect one. Our website has some handy guides to explain all the different types of mattress, but if you would rather hear this face to face from one of our sleep experts in-store then pop along. While you are there, try out Sleepmatch. It's a smart bit of tech that chooses the right mattress just for you and the way you sleep. It only takes 3 minutes and its only available at Dreams
I have already ordered but I should have also asked you to take away my old bed and mattress, is this possible?
It certainly is. Contact us at least 72 hours prior to delivery and we can add recycling to your order. It is fast, convenient and environmentally friendly. We disassemble and utilise every single part possible and all other waste is turned into green energy.
What products can I find at Dreams Watford?
You can browse beds, bed frames, mattresses, sofa beds, pillows, bedding, headboards, and furniture at Dreams Watford.
What are the opening hours of Dreams Watford?
Dreams Watford is open Monday to Friday from 10:00 to 20:00, Saturdays from 09:00 to 18:00, and Sundays from 11:00 to 17:00.
Does Dreams Watford offer any special technology to help choose the right mattress?
Yes, Dreams Watford features the Sleepmatch machine, a patented body-mapping technology that helps find your perfect mattress in minutes.
Can I apply for interest free credit at Dreams Watford?
Yes, interest free credit is available in-store for orders of £500 or more. You will need to pay a 20% deposit upon successful application.
Does Dreams Watford provide furniture assembly and recycling services?
Yes, Dreams Watford offers assembly and environmentally friendly recycling services for your old beds and mattresses.
What payment methods are accepted at Dreams Watford?
Dreams Watford accepts American Express, Android Pay, Apple Pay, Cash, Financing, Maestro, Mastercard, and Visa.
Where is Dreams Watford located?
Dreams Watford is located at Colne Valley Retail Park, Waterfields Way, Watford, Hertfordshire, WD17 2JZ, UK.
What nearby furniture stores can I visit around Dreams Watford?
Nearby furniture stores include Bensons for Beds, Fabb Furniture, Oak Furnitureland, DFS, Natuzzi Italia, Land of Leather, ScS Sofas, and Quality Lounge Suites, providing a variety of options for home furnishing needs.
What shopping and retail options are near Dreams Watford?
Near Dreams Watford, you can find Colne Bridge Retail Park and Allied Carpets for shopping, as well as Currys PC World for electronics and Dwell for retail goods.
How can nearby transport options like Virgin Train from London Euston help customers visiting Dreams Watford?
Customers can use Virgin Train services from London Euston station to conveniently reach Watford, making it easier to visit Dreams Watford and nearby retail locations.
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