Make bed shopping effortless at Dreams and Feather & Black.
Discover your perfect sleep with our Sleepmatch® machine and browse a wide range of beds including ottoman and TV beds, and luxury brands including Harrison Spinks, Silentnight, Sealy, Tempur and Vispring.
Two stores in one location, wheelchair accessible, up to 3 hours of convenient parking nearby, and just a short walk from the train station.
Our knowledgeable team brings over 30 years of combined experience in beds and sleep comfort.
Book an appointment or pop in and have a chat with one of our Bed Experts today.
Fantastic experience with Amir helping us to choose our bed!! A quick experience using the sleep match machine and being shown the recommended options from our sleep match. We chose one of the mattresses and very happy with the customer experience we received! Amir took the time to show us all the frames too and aided us in choosing our ottoman frame too! Highly recommend
JR
Julie Root
5 days ago
5.0
Very good service. Loved the Dreams computerised mattress, really works out which mattress would be best. Then given plenty of time to test & retest mattresses to make a proper decision. Can was super helpful and knowledgeable. Thank you
SI
sarah isaacs
6 days ago
5.0
We recently purchased a new bed from Dreams in Watford and received outstanding service from Kyle. From the moment we walked in, he was friendly, knowledgeable, and incredibly helpful. He took the time to understand exactly what we were looking for and guided us through the options to find the perfect bed for our needs.
His excellent customer service is a real credit to Dreams in Watford. We would highly recommend both Kyle and Dreams to anyone looking for a new bed. Thank you for all your help!
MS
MATHEW Sebastian
Jun 18, 2026
5.0
Very helpful and good customer service
Good knowledge of the products
As a very happy customer highly recommend them
DS
Darren Sears
Jun 9, 2026
5.0
Absolutely brilliant... as usual! Mustafa the Store Manager and his very helpful team (especially Francesco) were very helpful and friendly. We always use Dreams because of these amazing people. Thank you Dreams Watford!
Yes Dreams offer an in-store interest free credit option through a select group of finance companies. All we ask for is the value of your order to be £500 or more. Our Sleep Experts in-store can walk you through the application. You will be required to pay 20% of your order as a deposit, after a successful application.
I need a new mattress but I don't know where to start?
We spend roughly one third of our lives asleep, so it's essential to find the perfect one. Our website has some handy guides to explain all the different types of mattress, but if you would rather hear this face to face from one of our sleep experts in-store then pop along. While you are there, try out Sleepmatch. It's a smart bit of tech that chooses the right mattress just for you and the way you sleep. It only takes 3 minutes and its only available at Dreams
I have already ordered but I should have also asked you to take away my old bed and mattress, is this possible?
It certainly is. Contact us at least 72 hours prior to delivery and we can add recycling to your order. It is fast, convenient and environmentally friendly. We disassemble and utilise every single part possible and all other waste is turned into green energy.
What products can I find at Dreams Watford?
You can browse beds, bed frames, mattresses, sofa beds, pillows, bedding, headboards, and furniture at Dreams Watford.
What are the opening hours of Dreams Watford?
Dreams Watford is open Monday to Friday from 10:00 to 20:00, Saturdays from 09:00 to 18:00, and Sundays from 11:00 to 17:00.
Does Dreams Watford offer any special technology to help choose the right mattress?
Yes, Dreams Watford features the Sleepmatch machine, a patented body-mapping technology that helps find your perfect mattress in minutes.
Can I apply for interest free credit at Dreams Watford?
Yes, interest free credit is available in-store for orders of £500 or more. You will need to pay a 20% deposit upon successful application.
Does Dreams Watford provide furniture assembly and recycling services?
Yes, Dreams Watford offers assembly and environmentally friendly recycling services for your old beds and mattresses.
What payment methods are accepted at Dreams Watford?
Dreams Watford accepts American Express, Android Pay, Apple Pay, Cash, Financing, Maestro, Mastercard, and Visa.
Where is Dreams Watford located?
Dreams Watford is located at Colne Valley Retail Park, Waterfields Way, Watford, Hertfordshire, WD17 2JZ, UK.
What nearby furniture stores can I visit around Dreams Watford?
Nearby furniture stores include Bensons for Beds, Fabb Furniture, Oak Furnitureland, DFS, Natuzzi Italia, Land of Leather, ScS Sofas, and Quality Lounge Suites, providing a variety of options for home furnishing needs.
What shopping and retail options are near Dreams Watford?
Near Dreams Watford, you can find Colne Bridge Retail Park and Allied Carpets for shopping, as well as Currys PC World for electronics and Dwell for retail goods.
How can nearby transport options like Virgin Train from London Euston help customers visiting Dreams Watford?
Customers can use Virgin Train services from London Euston station to conveniently reach Watford, making it easier to visit Dreams Watford and nearby retail locations.
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