Make bed shopping effortless at Dreams and Feather & Black.
Discover your perfect sleep with our Sleepmatch® machine and browse a wide range of beds including ottoman and TV beds, and luxury brands including Harrison Spinks, Silentnight, Sealy, Tempur and Vispring.
Two stores in one location, wheelchair accessible, up to 3 hours of convenient parking nearby, and just a short walk from the train station.
Our knowledgeable team brings over 30 years of combined experience in beds and sleep comfort.
Book an appointment or pop in and have a chat with one of our Bed Experts today.
Thank you mustafa the best service Dreams in watford
DW
David Wiles
Apr 7, 2026
5.0
Great service, really helps to find the perfect mattress using the Dreammatch system
JH
Jelena Hudd
Apr 2, 2026
5.0
We just purchased a small double mattress! Caroline has given us her complete attention, offered us a hot beverage and her expertise. A very pleasant morning that ended with success. Thank you,Caroline!
RH
roman holster
Mar 23, 2026
5.0
I had a great experience at Dreams Watford. From the moment I walked in, the service was welcoming and professional. Mustafa and Kyle were absolutely amazing—both were knowledgeable, patient, and genuinely helpful without being pushy. They took the time to understand exactly what I was looking for and made the whole process smooth and enjoyable. Highly recommend this store if you’re looking for quality service and a stress-free experience.
DC
Dionne Cross
Mar 23, 2026
5.0
I had a fantastic experience at the Dreams Watford store, thanks to Mustafa. He is such a lovely and kind person, and his impeccable customer service really stood out. He was attentive, patient, and genuinely focused on helping me find exactly what I needed.
You can clearly see that Mustafa takes great pride in his store. The atmosphere felt welcoming and professional. It’s rare to come across someone so dedicated to both their work and their customers.
I would highly recommend visiting this store and speaking with Mustafa if you’re looking for a great shopping experience.
Yes Dreams offer an in-store interest free credit option through a select group of finance companies. All we ask for is the value of your order to be £500 or more. Our Sleep Experts in-store can walk you through the application. You will be required to pay 20% of your order as a deposit, after a successful application.
I need a new mattress but I don't know where to start?
We spend roughly one third of our lives asleep, so it's essential to find the perfect one. Our website has some handy guides to explain all the different types of mattress, but if you would rather hear this face to face from one of our sleep experts in-store then pop along. While you are there, try out Sleepmatch. It's a smart bit of tech that chooses the right mattress just for you and the way you sleep. It only takes 3 minutes and its only available at Dreams
I have already ordered but I should have also asked you to take away my old bed and mattress, is this possible?
It certainly is. Contact us at least 72 hours prior to delivery and we can add recycling to your order. It is fast, convenient and environmentally friendly. We disassemble and utilise every single part possible and all other waste is turned into green energy.
What products can I find at Dreams Watford?
You can browse beds, bed frames, mattresses, sofa beds, pillows, bedding, headboards, and furniture at Dreams Watford.
What are the opening hours of Dreams Watford?
Dreams Watford is open Monday to Friday from 10:00 to 20:00, Saturdays from 09:00 to 18:00, and Sundays from 11:00 to 17:00.
Does Dreams Watford offer any special technology to help choose the right mattress?
Yes, Dreams Watford features the Sleepmatch machine, a patented body-mapping technology that helps find your perfect mattress in minutes.
Can I apply for interest free credit at Dreams Watford?
Yes, interest free credit is available in-store for orders of £500 or more. You will need to pay a 20% deposit upon successful application.
Does Dreams Watford provide furniture assembly and recycling services?
Yes, Dreams Watford offers assembly and environmentally friendly recycling services for your old beds and mattresses.
What payment methods are accepted at Dreams Watford?
Dreams Watford accepts American Express, Android Pay, Apple Pay, Cash, Financing, Maestro, Mastercard, and Visa.
Where is Dreams Watford located?
Dreams Watford is located at Colne Valley Retail Park, Waterfields Way, Watford, Hertfordshire, WD17 2JZ, UK.
What nearby furniture stores can I visit around Dreams Watford?
Nearby furniture stores include Bensons for Beds, Fabb Furniture, Oak Furnitureland, DFS, Natuzzi Italia, Land of Leather, ScS Sofas, and Quality Lounge Suites, providing a variety of options for home furnishing needs.
What shopping and retail options are near Dreams Watford?
Near Dreams Watford, you can find Colne Bridge Retail Park and Allied Carpets for shopping, as well as Currys PC World for electronics and Dwell for retail goods.
How can nearby transport options like Virgin Train from London Euston help customers visiting Dreams Watford?
Customers can use Virgin Train services from London Euston station to conveniently reach Watford, making it easier to visit Dreams Watford and nearby retail locations.
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