We make eye care easy at New Berlin Target Optical, located at 4798 S Moorland Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Staff members, especially Karen and Belinda, received high praise for their friendliness, helpfulness, and knowledge.
Professionalism
Doctors, particularly Dr. Bista and Dr. Yackels, were noted for their thoroughness, clear explanations, and professionalism during eye exams.
Product Quality
Some customers expressed disappointment with the durability of glasses, citing issues with coatings and wear.
Overall Experience
Many customers reported positive experiences, highlighting the welcoming atmosphere and efficient service.
CJ
Chelsea Johnson
2 days ago
5.0
Very wonderful and helpful staff. Thank you, Teresa and Dr. Rose
JS
Jeff Sp——ka
Jan 2, 2026
5.0
Dr Pranayama Bista was very friendly and knowledgeable. Explained everything nicely. The staff was FUN and very helpful!
PA
Profit Accelerators
Dec 26, 2025
5.0
Karen did an excellent job helping me today to fix my current pair of glasses to get me through until my next year benefits.
ES
Eliza Sarkizz
Dec 23, 2025
1.0
Glasses only lasted less than a year with minimal wear -the coating came off. Very disappointed. My exam was not as accurate as another place either.
JB
John Burke
Dec 21, 2025
5.0
Belinda is exceptionally knowledgeable and kind. We will now bring all of our daughters to Target for glasses because she provided such great customer service. Thank you!
What types of eye care services does Target Optical in New Berlin offer?
Target Optical provides quality eye care with Independent Doctors of Optometry, including eye exams, stylish frames, specialty lenses, and contact lenses.
What brands of eyewear are available at Target Optical New Berlin?
They offer top brands such as Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, Disney, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance plans?
Yes, Target Optical accepts major insurance plans to ensure a hassle-free experience.
What are the operating hours for Target Optical at 4798 S Moorland Rd?
They are open Monday through Friday from 9 AM to 7 PM, Saturday from 9 AM to 6 PM, and Sunday from 12 PM to 4 PM. Hours may vary during holidays.
Is Target Optical in New Berlin wheelchair accessible?
Yes, the store has a wheelchair-accessible entrance.
Can I schedule an eye exam appointment online at Target Optical New Berlin?
Yes, you can schedule an eye exam online through their reservation URL.
What payment methods are accepted at Target Optical New Berlin?
They accept American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
What nearby places can I visit for refreshments before or after my appointment at Target Optical New Berlin?
You can enjoy coffee or refreshments at nearby Starbucks locations and Tropical Smoothie Cafe, both close to the store.
Are there nearby retail and pharmacy options near Target Optical New Berlin?
Yes, CVS Pharmacy and CVS Beauty, as well as the Target Store New-Berlin, are nearby for pharmacy and shopping needs.
What other eye care providers are located near Target Optical New Berlin?
Nearby eye care providers include Yackels EyeCare and Dr. Todd Yackels Optometry clinic.