We make eye care easy at Madison Target Optical, located at 201 Junction Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the staff for being friendly, helpful, and knowledgeable, with many specific mentions of employees like Derek, Natalie, and Lee.
Efficiency
Many reviews highlighted the quick service and efficient processes, with customers appreciating the fast repairs and seamless transactions.
Problem Resolution
The staff effectively addressed customer issues, such as fixing glasses and providing emergency assistance, leading to high satisfaction.
Value for Money
Customers noted competitive pricing and good value, often comparing it favorably to other optical providers.
ET
Eva T
Dec 20, 2025
5.0
Stopped by to repair my frames, and it was a quick and pleasant experience. Thanks Derek!
LK
Lexii King
Dec 19, 2025
5.0
Fantastic team - Derek fixed my sunglasses on the house!
BK
Ben Kantor
Dec 19, 2025
5.0
Saved $200 compared to the clinic and it came in a week faster
SG
Samira Álvarez Gretzinger
Dec 18, 2025
5.0
Great customer service and a lot of patience with us as we had many questions. This is my new go-to Optical clinic in Madison! And a special thanks to Derek. He is amazing!
LR
Lance Ratze
Nov 28, 2025
1.0
I went to Target – West Madison (Junction Rd) on Black Friday to purchase a pair of Ray-Ban Meta glasses. I asked Jorge in Tech if I could try on the large frame version, and he directed me to Optical since Tech “couldn’t open the box.” He told me to come back to Tech afterward to make the purchase.
When I got to Optical, the gentleman with blonde hair immediately started asking for all of my personal information and what lenses I wanted. I was confused because I only wanted to try on the glasses to see if they fit. One of the Optical employees even said, with attitude, that “Tech just wants the sale.”
I went to Guest Services and spoke with Ray, a team lead, but he wasn’t able to offer any solution. He just told me “it shouldn’t work that way” and shrugged.
In the end, I left without buying anything because the two departments couldn’t communicate or work together. A simple request to try on a pair of glasses turned into a frustrating back-and-forth. Target lost a sale today because of poor coordination and customer service.
What are the operating hours of Target Optical at 201 Junction Rd in Madison?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays, so it's best to contact the store to confirm.
What brands of eyewear can I find at Target Optical Madison West?
You can shop a wide selection of popular brands including Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, Disney, and more at Target Optical.
Does Target Optical accept insurance for eye care services?
Yes, Target Optical accepts major insurance plans to make your eye care experience hassle-free.
Can I schedule an eye exam online at Target Optical Madison?
Yes, you can schedule an eye exam online through their appointment website provided in their profile.
What payment options are accepted at Target Optical on Junction Rd?
They accept AMERICANEXPRESS, CASH, CHECK, DISCOVER, MASTERCARD, TRAVELERSCHECK, and VISA.
Is Target Optical Madison West accessible for wheelchair users?
Yes, the store has a wheelchair accessible entrance to accommodate all guests.
What nearby places can I visit before or after my eye appointment at Target Optical?
After your eye exam, you can visit nearby places like Starbucks for coffee, Prairie Towne Center shopping mall, or CVS Pharmacy for any medical supplies you might need.
Are there other optical services near Target Optical Madison West for second opinions or additional eyewear options?
Yes, nearby is America's Best Contacts & Eyeglasses and Eye Wisconsin, both offering additional optometry and eyewear services.
How can I get to Target Optical if I am using public transit or nearby landmarks?
Target Optical is located at 201 Junction Rd near the Madison West shopping area, close to Target Store Madison-West and Prairie Towne Center, which are landmarks easily found via local transit routes or GPS.
Does Target Optical offer any special guarantees on their eyewear products?
Yes, they offer a 90-day guarantee on frames and lenses for your peace of mind.