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Target Optical

4.7
(128 reviews)
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Business Details

4301 Lien Rd, Madison, WI
53704, United States
(608) 327-5382
https://local.targetoptical.com/wi/madison/4301-lien-rd.html

About

OptometrySunglasses StoreTarget Optical
We make eye care easy at Madison Target Optical, located at 4301 Lien Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.

Details

  • Wheelchair accessible entranceAvailable

Location

Target Optical
4301 Lien Rd, Madison, WI
53704, United States

Hours

Reviews

4.7
128 reviews
5 stars
117
4 stars
3
3 stars
0
2 stars
0
1 star
8
  • SM
    sherry marks
    3 days ago
    5.0
    Romy was very helpful, patient, and explained the options very well. They even stayed late to finish up my husband's large order. Love the staff at Target East Optical!
  • LD
    Leslie Deuchars
    Feb 25, 2026
    5.0
    Romy helped me & my son choose the best lenses for us. Very helpful and knowledgeable. Easy, positive experience.
  • HB
    Heather Bieck
    Feb 15, 2026
    5.0
    Romy was the BEST! My daughter and I had a wonderful experience at the Madison East store. We appreciate how flexible and accommodating they were. Thank you for the awesome customer service!!
  • MD
    Michael Domek
    Jan 12, 2026
    1.0
    Save yourself the trouble and go to a dedicated eye doctor. This place is consistently understaffed and it shows in the service.
  • RW
    ryan wilson
    Dec 17, 2025
    5.0
    Great staff and an incredibly fast turnaround
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Brand Certified Facts from Target Optical

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