Business Details
About
OptometrySunglasses Store
We make eye care easy at Madison Target Optical, located at 4301 Lien Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Details
- Wheelchair accessible entranceAvailable
Location
Hours
Reviews
4.7
123 reviews
5 stars
113
4 stars
3
3 stars0
2 stars0
1 star
7
What are people saying?
AI-generated from recent customer reviews
Customer Service
Staff members, especially Saba and Carol, received high praise for their friendly, knowledgeable, and helpful service, making customers feel valued and supported throughout their visits.
Efficiency
Customers appreciated the quick service, with many noting fast eye exams and prompt delivery of glasses, often ahead of schedule.
Product Quality
While many customers were satisfied with their glasses and lenses, there were some complaints about issues with lens fitting and durability.
Selection
The variety of frame styles was noted as limited by some customers, although others found suitable options.
Professionalism
The staff was frequently described as professional and courteous, contributing to a positive overall experience.
- AMAnna Meding1 day ago5.0The perfect combo of professional support and guidance
- BBBeth4 days ago1.0I have been a returning patient for several years and have always had a great experience with the staff here. However, my recent annual eye exam (the week of November 10th) was disappointing and concerning. The very next day, I developed a puffy eyelid in one eye and a stye in the other. I always take great care to wash my hands before touching my eyes, especially in a clinic environment—so the immediate development of an infection strongly suggests a serious sanitation issue. My concerns were reinforced by the environment: the waiting area was very crowded, and the diagnostic machines in that public space appeared noticeably less well-maintained compared to the equipment inside the doctor's exam room. I attempted to contact the office multiple times after my appointment to report the resulting eye issues and sanitation concerns, but the phone was never answered. So I attempted to report the issues online but that proved complicated and unsuccessful. Because of the avoidable eye discomfort I am now enduring, I regret returning to this Target Optical location and would not recommend it to others. I feel gross and uncomfortable with the entire experience.
- MSMaria SocorroOct 15, 20255.0Romy was amazing! He was very professional, kind, and helpful throughout my visit. His customer service was excellent, and he made sure I had a great experience at the optical store. I really appreciate his patience and attention to detail. Highly recommended!
- KHKhandra HendersonOct 6, 20255.0I really enjoy coming to Target Optical to get lenses put into my own frames! I bring in frames I’ve purchased elsewhere, and they always do an amazing job fitting the lenses perfectly. The staff is always super friendly, helpful, and professional. I come here all the time because I know I’ll get great service and quality every single visit. Highly recommend!
- KFKaity Faeh-OkrayOct 1, 20255.0My visit was quick, and I was able to get the glasses and contacts I wanted. Shout-out to Carol who helped get my insurance sorted out and get my orders in. Thanks!
Frequently Asked Questions About Target Optical
Where is Target Optical located in Madison?
Target Optical is located at 4301 Lien Rd, Madison, WI 53704, in the Madison East area.
What are the operating hours of Target Optical?
Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays, so it's best to confirm with the store.
Can I schedule an eye exam at Target Optical?
Yes, you can schedule an eye exam with their Independent Doctors of Optometry, and reservations can be made online.
What brands of eyewear does Target Optical offer?
Target Optical offers top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, DKNY, and Disney, among others.
Does Target Optical accept insurance and what payment options are available?
Target Optical accepts major insurance plans and various payment options including American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is Target Optical wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance to accommodate guests with mobility needs.
What nearby places can I visit before or after my appointment at Target Optical?
Nearby places include Starbucks for coffee, Hobby Lobby for arts and crafts, and Bed Bath & Beyond for home goods, offering options for dining and shopping around your visit.
Are there nearby pharmacies close to Target Optical?
Yes, CVS Pharmacy and Green RX - East are nearby for your pharmaceutical and supplement needs.
Where can I find mobile phone stores near Target Optical?
The Target Store Madison-East, T-Mobile, Sprint Store, and Starbucks (which also sells mobile phones) are nearby convenient options for mobile phone services and purchases.
What can customers do nearby if they want a meal or a snack?
Customers can visit The Journey buffet and sushi restaurant, Babes Sport's Grill for American cuisine, Flaming Wok for Chinese fast food, or Starbucks for coffee and light snacks.