Business Details
About
Fitness CenterTanning SalonSpaGymPersonal Trainer
At Planet Fitness, we believe We’re All Strong On This Planet™. No two members are the same – their goals, routines, and reasons for working out are different – but the one thing they all have in common is their strength.
With 2,700+ locations and best-in-class equipment, we provide a welcoming space for everyone to build strength at their own pace in a Judgement Free Zone®. Find yourself at a club near you or download our mobile app for hundreds of ways to get strong.
Location
Hours
Reviews
4.5
746 reviews
5 stars
560
4 stars
94
3 stars
30
2 stars
19
1 star
43
What are people saying?
AI-generated from recent customer reviews
Staff Friendliness
Customers consistently praised the staff for being friendly, helpful, and welcoming.
Cleanliness
The gym is frequently described as clean and well-maintained, contributing to a positive workout experience.
Equipment Quality
Many reviews highlight the modern and plentiful equipment available, with some mentioning recent upgrades.
Positive Atmosphere
The gym fosters an inclusive and judgment-free environment, making it comfortable for all members.
Customer Service Issues
Some customers reported difficulties with billing and membership cancellations, indicating a need for improved administrative support.
- MHMichele Hoke1 day ago5.0Highly recommend! Friendly staff and newer equipment.
- PLPrincess LauraNov 14, 20255.0Love this location! Everyone is friendly and helpful. I love the atmosphere. Atom is so friendly and funny. I love to see him at the desk when I arrive and so does my daughter!
- MMMakenzieNov 12, 20255.0Love this gym! Been a member for a few months and really enjoy it. Especially post-workout use of massage chairs and the hydro massage as well. Atom is my favorite there and always super friendly! Every employee has always been nice and attentive 😊
- DDDesmondOct 26, 20255.0I’ve had such a great experience at Planet Fitness! The staff here are always friendly, welcoming, and ready to help with anything — whether it’s explaining how to use equipment or just offering a smile when you walk in. You can really tell they care about creating a positive environment for everyone. The facilities are always spotless and well-maintained, which makes working out so much more enjoyable. The equipment is modern, plentiful, and spaced out nicely so you never feel crowded. I also really appreciate how inclusive and judgment-free the atmosphere is — it’s a place where beginners and regulars alike can feel comfortable. Overall, Planet Fitness makes it easy to stay consistent and motivated. Between the great staff, clean space, and overall positive vibe, it’s honestly one of the best gyms around!
- JGJason GomezOct 26, 20255.0Everyone is very welcoming from staff to other members. The upgrades are awesome including the new hack squat and plenty of 45lb plates which was scarce before. Showers are great here. Lighting is very optimal. Free weight barbells and a bigger location would be great.
Frequently Asked Questions About Planet Fitness
What makes Planet Fitness at Madison East Towne Mall unique?
Planet Fitness offers a welcoming space called the Judgement Free Zone® where everyone can build strength at their own pace with best-in-class equipment across 2,700+ locations.
What are the regular operating hours for Planet Fitness at Madison East Towne Mall?
The gym is open 24 hours Monday through Thursday, closes at 10 PM on Friday, and operates from 7 AM to 7 PM on Saturday and 7 AM to midnight on Sunday.
Does Planet Fitness offer any special hours during holidays?
Yes, for example, on November 27, 2025, it opens from midnight to noon; November 28, 2025, from 7 AM to 10 PM; and is open all day on December 31, 2025.
What services and amenities are available at Planet Fitness Madison East Towne Mall?
Services include Classic Access, Mobile App, Classic Training, Wifi, Tanning Salon, Massage Chairs, HydroMassage, Total Body Enhancement, and various guest and premium perks.
How can I find information about Planet Fitness memberships and pricing?
You can visit Planet Fitness' membership page at https://www.planetfitness.com/gym-memberships or download their mobile app for more details on memberships and pricing.
Where is Planet Fitness located in Madison?
Planet Fitness is located at 89 E Towne Mall, Madison, WI 53704, USA, inside the East Towne Mall area.
What nearby stores and attractions can I visit before or after my workout at Planet Fitness?
You can visit East Towne Mall with stores like Champs Sports, American Eagle, and Sears, or grab a bite at nearby Sbarro pizza restaurant just steps from the gym.
Are there food options close to Planet Fitness Madison East Towne Mall?
Yes, Sbarro pizza restaurant and IFixFast, which also serves fast food, are conveniently nearby for a meal or snack after your workout.
Can I shop for sportswear or fitness gear near Planet Fitness?
Absolutely, nearby you will find Champs Sports, Finish Line, and Lids, which offer sports clothing, shoes, and accessories to gear up for your fitness routine.
Is there eye care or medical services close to Planet Fitness?
Yes, LensCrafters and Sears optical provide eyewear and eye care services, and Dr. Jayson Heier is available nearby as a medical doctor for your health needs.