Business Details
About
Fitness CenterTanning SalonSpaGymPersonal Trainer
At Planet Fitness, we believe We’re All Strong On This Planet™. No two members are the same – their goals, routines, and reasons for working out are different – but the one thing they all have in common is their strength.
With 2,700+ locations and best-in-class equipment, we provide a welcoming space for everyone to build strength at their own pace in a Judgement Free Zone®. Find yourself at a club near you or download our mobile app for hundreds of ways to get strong.
Location
Hours
Reviews
4.4
698 reviews
5 stars
509
4 stars
101
3 stars
27
2 stars
14
1 star
47
What are people saying?
AI-generated from recent customer reviews
Cleanliness
The gym is consistently reported as very clean and well-maintained, with staff actively cleaning equipment and facilities.
Friendly Staff
Customers frequently mention the staff's friendliness and helpfulness, creating a welcoming atmosphere.
Spacious Environment
The gym is noted for its spacious layout and ample equipment, allowing for comfortable workouts without feeling crowded.
Equipment Quality
The equipment is described as new and well-maintained, with a good variety available for different workouts.
Location Feedback
The new location in the mall has received positive feedback for its upgrades, although some customers have expressed concerns about noise and distractions from TV programming.
- CECatherine EbbertNov 15, 20255.0Great place to work out! Clean and friendly staff! Generally not too busy, or large enough facility to accommodate.
- DKDalaynee KislerNov 13, 20255.0Caleb and Joy provided exceptional service that was dedicated to my needs and situation to provide a wonderful gym experience!!! Would come back again
- WKWendy KoranNov 5, 20255.0Friendly, helpful staff. Someone is always cleaning. Well lit, comfortable temperature. Nice equipment that is well maintained.
- JAJesus AdameOct 17, 20253.0I like coming here. Come here almost every day. Unfortunately since moving to the mall there's been lots of fire alarm alerts. Maybe it wasn't a good idea moving this location here.
- BHBecky HeckmanOct 7, 20252.0The location has made a decent upgrade. The manager is a jerk though. All I want to do is be able to carry my small bag with me while I rotate machines. But if I put it on the floor he can’t handle it. He makes a point to tell me that nothing can be on the floor next to machines. I visit Madison very to this location because it is where I stay when I am in town. This guy is creepy - I should be able To have a little bag with my water and books so I can move around with ease. I should note I am there when it is not crowded and there are hundreds of pieces of equipment nearby not getting anybody’s way whatsoever. He needs to chill out
Frequently Asked Questions About Planet Fitness
What is the philosophy behind Planet Fitness?
Planet Fitness believes "We’re All Strong On This Planet™," offering a welcoming environment where everyone can build strength at their own pace in a Judgement Free Zone®.
Where is the Planet Fitness located in Madison?
Planet Fitness is located at 229 W Towne Mall, E16, Madison, WI 53719, USA.
What are the operating hours for Planet Fitness Madison (West Towne Mall)?
The gym is open 24 hours Monday through Thursday, until 10 PM on Fridays, 7 AM to 7 PM on Saturdays, and 7 AM to midnight on Sundays.
Are there any holiday hours I should be aware of?
Yes, for example, on November 27, 2025, Planet Fitness is open from 12:00 AM to 12:00 PM, and on November 28, 2025, it is open from 7:00 AM to 10:00 PM.
What membership services and features does Planet Fitness offer?
Services include Classic Access, Mobile App, Classic Training, Wi-Fi, perks such as tanning, massage chairs, hydro massage, fitness training, and discounted cooler drinks.
How can I get more information or sign up for memberships at Planet Fitness?
You can visit their website at https://www.planetfitness.com/gyms/madison-west-towne-mall-wi or use their mobile app available on iOS and Android.
What nearby places can I visit before or after my workout at Planet Fitness?
Nearby you can visit West Towne Mall for shopping, enjoy a snack at Orange Julius, or check out sporting goods at Dick's Sporting Goods.
Are there any convenient stores near Planet Fitness for fitness attire or accessories?
Yes, you can find sportswear and shoes at Champs Sports, Vans, and Athleta, all located nearby in West Towne Mall.
Is there public transit or other shops nearby to help me find Planet Fitness easily?
Near Planet Fitness, the West Towne Mall is a major landmark with mobile phone stores like T-Mobile and AT&T Store, helping you locate the gym easily and catch up on your errands.
When was Planet Fitness Madison (West Towne Mall) established?
This location was established in 2013.