LensCrafters is dedicated to providing quality eyecare to ensure you see your best. We offer comprehensive eye exams using the latest vision technology. Our premium lens solutions are tailored to fit your lifestyle with options like Transitions® and Blue-violet light filtering lenses. We offer a wide range of designer brands from Prada, Burberry, Versace, Dolce & Gabbana and more. LensCrafters is the destination for prescription wearable technology from innovative brands like Ray-Ban Meta, Oakley Meta and Nuance Audio. We accept most vision insurance plans including: EyeMed, Aetna, Humana, United Healthcare Vision, Davis Vision by Versant Health plus more. All prescriptions are welcome!
Many customers praised the friendly and helpful staff, highlighting specific employees like Tovi, Natalie, and Beth for their exceptional service.
Eye Exams
Customers reported positive experiences with eye exams, noting thoroughness and professionalism from the doctors, particularly Dr. Heier.
Store Environment
The new location received compliments for being clean, inviting, and well-organized, contributing to a pleasant shopping experience.
Repair Services
Quick and free repair services for glasses were frequently mentioned, with many customers appreciating the prompt assistance.
Mixed Experiences
Some reviews indicated dissatisfaction with specific staff interactions and issues with prescription accuracy, suggesting inconsistency in service quality.
MO
Michael Oropeza
5 days ago
5.0
Awesome experience, I don't think I've had a bad time shopping for glasses at either LensCrafters location in Madison, but this one takes the cake because the location is newer and it feels like a better experience for the amount of money I'm spending. Tovi and Zach made my experience shopping for glasses for my daughter and lenses for myself, flawless. If they tried to sell me a product, they ran it by once and didn't push me to try to get something I don't need. My daughter changed her mind on a pair she wasn't feeling, Tovi and Zach didn't bat an eye, they made sure she was comfortable with the pair of glasses she wanted and we were on our way. Awesome experience, I can't stress that enough.
AK
Ann Kox
Jan 3, 2026
5.0
Helpful staff, excellent eye exam services and tracking over time, great selection of lenses. Been a customer for over a decade.
GM
Gary Malanchuk
Dec 30, 2025
5.0
Upon arriving at the LensCrafters shop near the Madison East Towne Mall, I was greeted by Tovi, the store manager, who was friendly, helpful, and highly competent, from recommending frames that met my preferences, through identifying my vision insurance coverage, to measuring/fitting and finally to check-out.
WF
Whittney Fazio
Dec 15, 2025
5.0
Stopped in to have them tighten up my sunglasses, and they did it in less than 5 minutes and I was on my way. Very happy with the service!
KK
Kim Kemeny
Dec 11, 2025
5.0
Hi My assistant name at the east town location was Helen.I was very satisfied with the whole
experience. She provided huge insight about the kind of lenses.etc.I had a fantastic and fabulous time with Helen.She made my day.
Very refreshing to have an upbeat experience.
I recommend her in the highest.Thanks
Taking your child to an optometrist for an eye exam is the best way to learn if your child needs glasses. Many children who need glasses aren’t aware that they do. Signs of vision problems in children include sitting too close to the television, squinting, sensitivity to light, difficulty with eye-hand coordination, and avoiding visual activities like reading and drawing. To see if your child needs glasses, schedule your child’s eye exam today.
Is a contact lens exam different than an eye exam?
A normal, comprehensive eye exam will allow your optometrist to determine if your eyes are healthy enough to wear contact lenses. During your contact lens fitting, detailed measurements of your eyes will be taken to determine the right contact lenses for you. There is an additional fee for a contact lens fitting and evaluation for all contact lens patients (both new and established patients). Schedule your eye exam today to have all of your questions about contact lenses answered.
What is the difference between an eye exam and a vision screening?
A comprehensive eye exam is administered by an optometrist and can detect not only vision problems but problems with eye health and general health as well. A vision screening is typically performed by a general medical practitioner such as a pediatrician or a nurse. While a vision screening can help identify vision issues, it can miss many important issues that a comprehensive eye exam can identify. This is why everyone is encouraged to get annual eye exams. Schedule your eye exam today!
Why should I get an eye exam?
An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems. Conditions such as diabetes and high blood pressure can be detected in early stages through an eye exam, and this can result in early treatment. Schedule your annual eye exam today.
What should I bring to my eye exam?
You should bring your vision insurance and medical insurance information to your eye exam. If you currently wear any prescription lenses, bring your eyeglasses, sunglasses, and contact lenses. You should also bring any and all questions you may have. Contact your optometrist if you have specific questions about any additional items you think you may need to bring to your eye exam.
What types of eye care services does LensCrafters in Madison offer?
LensCrafters offers comprehensive eye exams using the latest vision technology, premium lens solutions including Transitions® and Blue-violet light filtering lenses, and a wide range of designer eyewear brands.
Which designer eyewear brands can I find at LensCrafters on East Washington Ave?
You can find designer brands such as Prada, Burberry, Versace, Dolce & Gabbana, Ray-Ban, Oakley, Michael Kors, Ralph Lauren, Coach, Tiffany & Co., and more.
Does LensCrafters accept vision insurance plans? If so, which ones?
Yes, LensCrafters accepts most vision insurance plans including EyeMed, Aetna, Humana, United Healthcare Vision, and Davis Vision by Versant Health. All prescriptions are welcome.
What are the operating hours of LensCrafters on East Washington Ave?
LensCrafters is open Monday through Saturday from 9:00 AM to 8:00 PM, and Sunday from 10:00 AM to 5:00 PM.
Can I schedule an eye exam appointment online for LensCrafters?
Yes, you can schedule your eye exam appointment online using the LensCrafters scheduling link provided on their website.
What payment methods are accepted at LensCrafters?
LensCrafters accepts American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, and Visa.
Is there in-store pickup available at the LensCrafters in Madison?
Yes, LensCrafters offers in-store pickup service.
How can nearby places like 9Round Kickboxing Fitness be useful when visiting LensCrafters?
If you're visiting LensCrafters at East Washington Ave, you can combine your trip with a workout session at 9Round Kickboxing Fitness, which is nearby, making it convenient to take care of your eyewear and fitness needs in one outing.
Are there any places to grab a quick bite near LensCrafters?
Yes, there are several nearby options including McDonald's for fast food, Milin's Ice Cream for desserts, and Sabor Queretano Food Cart for Mexican cuisine, perfect for a meal or snack before or after your visit.
What nearby stores can I visit for formal wear shopping around LensCrafters?
Near LensCrafters, you can visit formal wear stores like Nedrebo's Formal Wear, FORMALS by Beautiful Brides, and Beautiful Brides and Formals to shop for formal clothing and bridal wear.