Brand Certified
Eye Wisconsin
4.7(121 reviews)
Certified by Eye Wisconsin • Mar 22, 2026
Business Details
201 Junction Rd, Madison, WI
53717, United States
Certified by Eye Wisconsin • Mar 22, 2026
(608) 833-0125
Certified by Eye Wisconsin • Mar 22, 2026
https://local.targetoptical.com/eyedoctors/wi/madison/eye-wisconsin
Certified by Eye Wisconsin • Mar 22, 2026
About
Certified by Eye Wisconsin • Mar 22, 2026
OptometryEye Care CenterTarget Optical OD
Eye Wisconsin is the local eye doctor to see for all of your Optometry needs in Madison, WI. From contact lens examinations to contact lens fittings to general eye care, Eye Wisconsin will help diagnose, treat, and assess your overall health—and how it affects your eyes. Busy? We offer online, walk-in, and same day exams to fit your schedule. Eye Wisconsin also accepts many insurance carriers and discount plans. Come visit our office at 201 Junction Rd and schedule an eye exam today!
Location
Certified by Eye Wisconsin • Mar 22, 2026
Hours
Certified by Eye Wisconsin • Mar 22, 2026
Reviews
4.7
121 reviews
5 stars
99
4 stars
11
3 stars
5
2 stars
5
1 star1
- RMRiley MeyersFeb 28, 20265.0Ethan and Derek were very helpful! Overall the appointment was quick and I ended up getting two pairs of glasses that I love.
- LHLeah Hauck-MillsJan 23, 20265.0I choose Target for my eye exams because my appointment is a priority to the staff. Derrek is very professional and will go back.
- CCChristopher CiptadjayaJan 21, 20263.0Appointment was easy and eye check exams were thorough with detailed explanations
- HMHannah MDec 12, 20255.0The place was great! I think the tech’s name was Natalie and Evan up front were awesome and helped to address any concerns I had.
- SFSara FriedlOct 1, 20255.0My tech was awesome, I wish I remembered her name. She was knowledgeable and efficient. This was especially good since the eye doctor was telehealth that came online to run a test, look at my data and say all was good. The equipment seems up to date and I would return.
Frequently Asked Questions About Eye Wisconsin
Why should I get an eye exam?
An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems. Conditions such as diabetes and high blood pressure can be detected in early stages through an eye exam, and this can result in early treatment. Schedule your annual eye exam today.
What is involved in an eye exam?
An eye exam involves a series of simple but comprehensive tests that allow your optometrist to assess your vision and your eye health. Your optometrist will discuss the results of your eye exam with you and determine the right prescription to help you to see your best.
Is a contact lens exam different than an eye exam?
A normal, comprehensive eye exam will allow your optometrist to determine if your eyes are healthy enough to wear contact lenses. During your contact lens fitting, detailed measurements of your eyes will be taken to determine the right contact lenses for you. There is an additional fee for a contact lens fitting and evaluation for all contact lens patients (both new and established patients). Schedule your eye exam today to have all of your questions about contact lenses answered.
Why should I get an eye exam at Eye Wisconsin?
An annual eye exam at Eye Wisconsin detects vision issues and general health problems like diabetes and high blood pressure early for timely treatment.
What happens during an eye exam at Eye Wisconsin?
Eye Wisconsin performs comprehensive tests to assess your vision and eye health, then discusses the results and correct prescription with you.
Is a contact lens exam different from a regular eye exam at Eye Wisconsin?
Yes, contact lens fittings at Eye Wisconsin include detailed eye measurements and have an additional fee beyond the comprehensive eye exam.
What are Eye Wisconsin's regular hours of operation?
Eye Wisconsin is open Monday through Friday from 9:00 AM to 2:00 PM and closed on Saturdays and Sundays.
Where is Eye Wisconsin located?
Eye Wisconsin is located at 201 Junction Rd, Madison, WI 53717, USA.
What payment options does Eye Wisconsin accept?
Eye Wisconsin accepts American Express, Apple Pay, Discover, Mastercard, and Visa.
Can I schedule same day or walk-in eye exams at Eye Wisconsin?
Yes, Eye Wisconsin offers online scheduling, walk-in exams, and same day exams to fit your busy schedule.
What nearby places can I visit before or after my appointment at Eye Wisconsin?
Nearby you can visit The Exchange Network ATMs, CVS Pharmacy for prescriptions, and Starbucks for coffee or snacks.
How can nearby stores like Target Store Madison-West and Bed Bath & Beyond complement my visit to Eye Wisconsin?
After your eye exam, you can shop at Target Madison-West for groceries and electronics or visit Bed Bath & Beyond for home essentials conveniently nearby.
Are there other optometry or eyewear stores near Eye Wisconsin?
Yes, America's Best Contacts & Eyeglasses, located nearby, offers eyewear and optician services you might consider.
Brand Certified Facts from Eye Wisconsin
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