Brand Certified
Target Optical
4.6(186 reviews)
Certified by Target Optical • Apr 05, 2026
Business Details
6321 McKee Rd, Fitchburg, WI
53719, United States
Certified by Target Optical • Apr 05, 2026
(608) 274-6747
Certified by Target Optical • Apr 05, 2026
https://local.targetoptical.com/wi/fitchburg/6321-mckee-rd.html
Certified by Target Optical • Apr 05, 2026
About
Certified by Target Optical • Apr 05, 2026
OptometrySunglasses StoreTarget Optical
We make eye care easy at Fitchburg Target Optical, located at 6321 McKee Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Details
- Wheelchair accessible entranceAvailable
Location
Certified by Target Optical • Apr 05, 2026
Hours
Certified by Target Optical • Apr 05, 2026
Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 6:00 PM
Sunday12:00 PM - 4:00 PM
Reviews
4.6
186 reviews
5 stars
164
4 stars0
3 stars0
2 stars
5
1 star
17
- BBBobby Bryla5 days ago5.0Person who ordered my contacts for me was friendly, efficient, and accurate.
- MBMaria Martinez BlancoApr 5, 20265.0The staff at the optical shop are very friendly and very professional.
- MGMark GiesfeldtApr 2, 20265.0Excellent experience. Jackie, who has helped me for the past several years provides excellent customer service. She makes the process so easy.
- BRBrian RasmussenMar 31, 20265.0I had a great experience with the staff at Target Optical. They were all very professional and knowledgeable. They took the time to answer all of my questions thoroughly and gave me advice on how to select frames that fit my face properly. They made sure I was comfortable with the contact lenses I was going home with today. They gave me a set of monthly lenses and five days of daily lenses to try out and see which ones I preferred. They told me to let them know which ones I chose or, if I don’t like either, to let them know so they can help me find the brand and type that works best for me. I would definitely recommend them to my friends and family or anyone else who is looking to get an eye exam and purchase glasses or contacts. They have a wide variety of brand name frames and contact lenses at all price points.
- TOTannis OlsenMar 19, 20265.0Jackie and Hannah were incredibly helpful today! Knowledgeable and quickly addressed my needs.
Frequently Asked Questions About Target Optical
Where is Target Optical located in Fitchburg?
Target Optical is located at 6321 McKee Rd, Fitchburg, WI 53719.
What are the operating hours of Target Optical in Fitchburg?
The store is open Monday to Friday from 9 AM to 7 PM, Saturday 9 AM to 6 PM, and Sunday 12 PM to 4 PM. Hours may vary during holidays, so contacting the store for confirmation is recommended.
Which eyewear brands does Target Optical in Fitchburg carry?
They offer top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, DKNY, and Disney among others.
Does Target Optical accept insurance and what payment options are available?
Yes, they accept major insurance plans for a hassle-free experience. Payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Can I schedule an eye exam at Target Optical in Fitchburg?
Yes, you can schedule an eye exam with their Independent Doctors of Optometry online through their reservation link.
Is the entrance to Target Optical in Fitchburg wheelchair accessible?
Yes, the store has a wheelchair accessible entrance.
What nearby places can I visit for coffee or a quick bite before or after my appointment at Target Optical?
Nearby, you can visit Starbucks for coffee and snacks, MOOYAH Burgers, Fries & Shakes for fast food, Pancheros Mexican Grill for Mexican cuisine, or Wahlburgers for burgers and American dishes.
Are there any nearby stores where I can conveniently shop during my visit to Target Optical?
Yes, Target Fitchburg (department and grocery store), CVS Beauty, CVS Pharmacy, and Market Grille supermarket are located nearby for your shopping needs.
What nearby services can complement my visit to Target Optical?
You can find Progressive Family Eyecare for optometry services, Elements Massage for spa and health services, and Mendota Springs Dentistry for dental care nearby.
Is there a cafe inside or near Target Optical for a quick refreshment?
Yes, there is a Target cafe located inside Target Fitchburg and a target cafe nearby for convenient refreshments.
Brand Certified Facts from Target Optical
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Certified April 05, 2026Yext Knowledge Graph
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