Brand Certified
Target Optical
4.5(182 reviews)
Certified by Target Optical • Mar 22, 2026
Business Details
6321 McKee Rd, Fitchburg, WI
53719, United States
Certified by Target Optical • Mar 22, 2026
(608) 274-6747
Certified by Target Optical • Mar 22, 2026
https://local.targetoptical.com/wi/fitchburg/6321-mckee-rd.html
Certified by Target Optical • Mar 22, 2026
About
Certified by Target Optical • Mar 22, 2026
OptometrySunglasses StoreTarget Optical
We make eye care easy at Fitchburg Target Optical, located at 6321 McKee Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Details
- Wheelchair accessible entranceAvailable
Location
Certified by Target Optical • Mar 22, 2026
Hours
Certified by Target Optical • Mar 22, 2026
Reviews
4.5
182 reviews
5 stars
160
4 stars0
3 stars0
2 stars
5
1 star
17
- TOTannis Olsen4 days ago5.0Jackie and Hannah were incredibly helpful today! Knowledgeable and quickly addressed my needs.
- BWBrad WeierMar 11, 20265.0Awesome people!
- MWM WakefieldMar 8, 20265.0Dr Lynda and the team here are amazing here. Love coming by and great care!
- PCPaul CookFeb 11, 20265.0Wonderful service. Jackie was great and very helpful
- JRJonathan ReadyFeb 6, 20265.0The optical shop was extremely helpful. The manager helped me try on a bunch of different styles, had me try on pairs she thought I might like, and her advice was much needed. She also helped me adjust my current glasses from the VA, and went through every detail knowledgeably and professionally when it came to getting an upgrade. I ended up going with a pair of Oakleys and could not be happier! The employees were very friendly and professional. The lady at the desk got every detail down that I asked, and quickly got me 3 quotes. Very happy with her help. She also helped me get a veteran discount! Very very cool. My glasses from the VA don’t compare to what I ordered and I once again could not be happier with the help I got today. Knowledgeqble, down to earth and friendly. And the adjustment helped my head not to hurt at the end of the day! Thank you guys!!!
Frequently Asked Questions About Target Optical
Where is Target Optical located in Fitchburg?
Target Optical is located at 6321 McKee Rd, Fitchburg, WI 53719.
What are the operating hours of Target Optical in Fitchburg?
The store is open Monday to Friday from 9 AM to 7 PM, Saturday 9 AM to 6 PM, and Sunday 12 PM to 4 PM. Hours may vary during holidays, so contacting the store for confirmation is recommended.
Which eyewear brands does Target Optical in Fitchburg carry?
They offer top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, DKNY, and Disney among others.
Does Target Optical accept insurance and what payment options are available?
Yes, they accept major insurance plans for a hassle-free experience. Payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Can I schedule an eye exam at Target Optical in Fitchburg?
Yes, you can schedule an eye exam with their Independent Doctors of Optometry online through their reservation link.
Is the entrance to Target Optical in Fitchburg wheelchair accessible?
Yes, the store has a wheelchair accessible entrance.
What nearby places can I visit for coffee or a quick bite before or after my appointment at Target Optical?
Nearby, you can visit Starbucks for coffee and snacks, MOOYAH Burgers, Fries & Shakes for fast food, Pancheros Mexican Grill for Mexican cuisine, or Wahlburgers for burgers and American dishes.
Are there any nearby stores where I can conveniently shop during my visit to Target Optical?
Yes, Target Fitchburg (department and grocery store), CVS Beauty, CVS Pharmacy, and Market Grille supermarket are located nearby for your shopping needs.
What nearby services can complement my visit to Target Optical?
You can find Progressive Family Eyecare for optometry services, Elements Massage for spa and health services, and Mendota Springs Dentistry for dental care nearby.
Is there a cafe inside or near Target Optical for a quick refreshment?
Yes, there is a Target cafe located inside Target Fitchburg and a target cafe nearby for convenient refreshments.
Brand Certified Facts from Target Optical
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Certified March 22, 2026Yext Knowledge Graph
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