Target Optical

4.5
165 reviews
Get DirectionsCallWebsite

Business Details

6321 McKee Rd, Fitchburg, WI
53719, United States
(608) 274-6747
https://local.targetoptical.com/wi/fitchburg/6321-mckee-rd.html

About

OptometrySunglasses Store
We make eye care easy at Fitchburg Target Optical, located at 6321 McKee Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.

Details

  • Wheelchair accessible entranceAvailable

Location

Target Optical
6321 McKee Rd, Fitchburg, WI
53719, United States

Hours

Reviews

4.5
165 reviews
5 stars
143
4 stars
0
3 stars
0
2 stars
5
1 star
17

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the staff for being friendly, helpful, and knowledgeable, particularly highlighting individuals like Pascal and Jackie.

Efficiency

Most reviews noted quick service and efficient processes, with many customers appreciating the ease of scheduling and the speed of their visits.

Mixed Experiences

While many had positive experiences, some customers reported issues with communication and follow-through, particularly regarding prescription orders and appointment confirmations.

Product Knowledge

Staff demonstrated strong knowledge about eyewear options and insurance, helping customers make informed decisions.

Overall Satisfaction

The majority of reviews reflected a high level of satisfaction with the service and products, with many customers expressing a willingness to return.
  • MD
    Mallory Duerst
    Nov 17, 2025
    5.0
    The staff here is always very kind and helpful anytime I’m here- whether it be for an appt, to buy frames or to just adjust my glasses for me
  • AG
    Andrew Glaza
    Nov 12, 2025
    5.0
    Service was great, easy to get an appointment. Very helpful and professional, even with a bilingual customer.
  • JR
    Jennifer Ring
    Nov 12, 2025
    5.0
    Great service and staff!
  • EG
    Elsa Gumm
    Nov 11, 2025
    5.0
    Very friendly staff, fast service, and valuable opinions (when I asked for help) on my frame choices.
  • MG
    Michael Gates
    Oct 29, 2025
    5.0
    Pascal was super helpful explaining the different lens options and how I can apply my FSA and the warranty on my glasses to boost my savings in the future. Great staff who will help you get glasses for a good deal.
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Frequently Asked Questions About Target Optical

Where is Target Optical located in Fitchburg?

Target Optical is located at 6321 McKee Rd, Fitchburg, WI 53719.

What are the operating hours of Target Optical in Fitchburg?

The store is open Monday to Friday from 9 AM to 7 PM, Saturday 9 AM to 6 PM, and Sunday 12 PM to 4 PM. Hours may vary during holidays, so contacting the store for confirmation is recommended.