We make eye care easy at Williamsburg Target Optical, located at 4630 Monticello Ave. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the friendly, helpful, and knowledgeable staff, particularly highlighting Emily and Tamara for their exceptional service.
Expertise
Many reviews noted the staff's professionalism and expertise in helping customers select the right glasses and lenses, often providing valuable recommendations.
Positive Experience
Overall, customers reported a pleasant and stress-free experience, with many expressing their intention to return for future eyewear needs.
Efficiency
Several reviews mentioned the quick service and timely delivery of glasses, although there were a few instances of delays.
RF
Rei Fre
Jan 2, 2026
5.0
I had some initial issues with my insurance being located, even though I had my insurance card with me. Tiffany from the optical side truly went above and beyond to help. She took the time to track down my policy and made sure I was still able to have my eye exam without feeling rushed or dismissed.
When it came time to purchase my frames and lenses, Tiffany continued to exceed expectations. She double-checked my plan to see if I qualified for free frames and, even though my plan was out of network, she searched for and applied every eligible discount available. She also took the extra step of filling out the necessary forms with my policy and purchase information so I could potentially submit for out-of-network reimbursement.
What stood out the most was her patience and professionalism while the office was extremely busy. She consistently greeted and acknowledged incoming customers while still giving me her full attention. Tiffany was incredible, and her willingness to help made what could have been a frustrating experience a really positive one.
RC
Renee Calupitan
Jan 2, 2026
5.0
I had some initial issues with my insurance being located, even though I had my insurance card with me. Tiffany from the optical side truly went above and beyond to help. She took the time to track down my policy and made sure I was still able to have my eye exam without feeling rushed or dismissed.
When it came time to purchase my frames and lenses, Tiffany continued to exceed expectations. She double-checked my plan to see if I qualified for free frames and, even though my plan was out of network, she searched for and applied every eligible discount available. She also took the extra step of filling out the necessary forms with my policy and purchase information so I could potentially submit for out-of-network reimbursement.
What stood out the most was her patience and professionalism while the office was extremely busy. She consistently greeted and acknowledged incoming customers while still giving me her full attention. Tiffany was incredible, and her willingness to help made what could have been a frustrating experience a really positive one.
EG
Emily G
Jan 2, 2026
5.0
This hidden gem located in Target is the best in town. The staff is amazing! All of them are licensed professionals. They offer the latest innovations in lens technology, and their frame selection is the best I have seen. They sell contact lenses as well. There is a new Eye Doctor right next door which makes it convenient for the whole family! All in one and affordable!
AC
Andrew Cagle
Jan 2, 2026
5.0
Really appreciated the attention to detail shown by Emily, she took the time to make sure progressives were measured correctly.
OZ
Olivia Zecca
Dec 18, 2025
5.0
Store manager Emily is always super friendly and very sweet! She always helps me with little tune ups and cleanings to my glasses here and there whenever I stop by.
Target Optical is located at 4630 Monticello Ave, Williamsburg, VA 23188, USA.
What are the regular operating hours of Target Optical?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays.
Which insurance plans does Target Optical accept?
Target Optical accepts major insurance plans to provide a hassle-free experience.
What brands of frames and lenses can I find at Target Optical?
You can shop top brands like Ray-Ban, Coach, Oakley, Armani Exchange, Disney, and Target favorites like A&A and Cat & Jack at Target Optical.
Does Target Optical offer eye exams?
Yes, Target Optical offers eye exams with Independent Doctors of Optometry. You can schedule an eye exam appointment online.
What payment options are accepted at Target Optical?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is Target Optical accessible for customers with disabilities?
Yes, Target Optical has a wheelchair accessible entrance.
What nearby stores can I visit along with Target Optical?
Nearby stores include Target Store Williamsburg for general shopping, CVS Pharmacy for medical and pharmacy needs, and Bath & Body Works for beauty supplies.
Are there food and beverage options near Target Optical?
Yes, nearby options include Starbucks for coffee, La Terraza Mexican Grill for dining, and Burger King for fast food.
Where can I find other eyecare providers near Target Optical?
Nearby eyecare providers include Waldron Eyecare and Jellenek Family Eyecare if you are exploring other options.