We make eye care easy at Williamsburg Target Optical, located at 4630 Monticello Ave. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Staff, particularly Emily and Tiffany, received high praise for their exceptional customer service, patience, and professionalism.
Knowledgeable Staff
Customers appreciated the staff's expertise in helping them select frames and lenses, as well as their ability to navigate insurance options.
Positive Experience
Many reviews highlighted a pleasant and stress-free experience, with customers feeling well taken care of during their visits.
Product Selection
The store offers a wide variety of frames and lens options, which customers found appealing and reasonably priced.
Mixed Experiences
While most feedback was positive, there were a few complaints regarding service issues and delays in receiving glasses.
NC
Natys CG
Feb 14, 2026
5.0
She is amazing, always so willing to help with whatever I need. I have the most wonderful experience every time I come here.
IA
Ismail Asmal
Feb 6, 2026
5.0
Tiffany was efficient, helpful and knew her stuff! Was patient and chill even when I changed my mind on a frame after she had entered everything on her system! Great customer service!
AM
Anthony Molloy
Feb 1, 2026
5.0
Emily was extremely helpful and the service she provided was excellent.
RF
Rei Fre
Jan 2, 2026
5.0
I had some initial issues with my insurance being located, even though I had my insurance card with me. Tiffany from the optical side truly went above and beyond to help. She took the time to track down my policy and made sure I was still able to have my eye exam without feeling rushed or dismissed.
When it came time to purchase my frames and lenses, Tiffany continued to exceed expectations. She double-checked my plan to see if I qualified for free frames and, even though my plan was out of network, she searched for and applied every eligible discount available. She also took the extra step of filling out the necessary forms with my policy and purchase information so I could potentially submit for out-of-network reimbursement.
What stood out the most was her patience and professionalism while the office was extremely busy. She consistently greeted and acknowledged incoming customers while still giving me her full attention. Tiffany was incredible, and her willingness to help made what could have been a frustrating experience a really positive one.
EG
Emily G
Jan 2, 2026
5.0
This hidden gem located in Target is the best in town. The staff is amazing! All of them are licensed professionals. They offer the latest innovations in lens technology, and their frame selection is the best I have seen. They sell contact lenses as well. There is a new Eye Doctor right next door which makes it convenient for the whole family! All in one and affordable!