We make eye care easy at Virginia Beach Target Optical, located at 525 First Colonial Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the staff, particularly Sandra and Kristie, for their friendliness, professionalism, and helpfulness throughout the purchasing process.
Expertise
The optical team was noted for their knowledge and ability to assist customers in selecting the right frames and understanding insurance options.
Efficiency
Many reviews highlighted the quick service and efficient handling of appointments and orders, with several customers receiving their glasses sooner than expected.
Atmosphere
The store environment was described as welcoming and comfortable, contributing to a positive shopping experience.
Product Quality
Customers expressed satisfaction with the quality of frames and lenses, often exceeding their expectations.
KM
Ken Mehl
3 days ago
5.0
I was pleased with Target Optical especially Sandra. She was very friendly, helpful, and encouraging. This was my first pair of glasses to buy and Sandra guided me to several pairs that fit my face and my budget. Appreciate her knowledge and expertise. Will definitely come back.
LH
Libbie Hudson
5 days ago
5.0
We had a really awesome optical sales associate at Target today. Sandra was very helpful and interactive with me and my daughter helping my daughter select her frames and pick the best lenses. She made the process very easy and she was very patient. Thank you Sandra for all your help, you provided the best customer service!!! My daughter can't wait to receive her new glasses!!
RP
Rich P
Nov 17, 2025
5.0
Sandra did a great job helping us pick out our glasses!
JB
Jacqueline Burroughs
Nov 11, 2025
5.0
Sandra was very helpful in finding the right glasses for my face. She made recommendations, while also allowing me to shop on my own and try on several styles. It was an overall seamless experience. I will definitely be coming back to purchase contacts in the new year!
RR
Rowan Robinson
Oct 18, 2025
5.0
My husband and I have been coming to this particular Target Optical for a few years now, and as cheesy as this sounds, it’s really the highlight of our year coming in to see Sandra and Kristie. They are both true professionals and experts at what they do, and are not only helpful with all the procedural steps that go into getting a new pair of glasses or contacts, but they’re also great style consultants when it comes to choosing a new pair of frames. My husband is a big Meta glasses guy, and throughout the past few years Sandra has been so awesome and helpful when it came to buying his first pair, getting a new pair under warranty, really all of the things.. I can’t recommend this location and working with this team enough. They truly make you feel comfortable and like your part of the fam during your visit! ⭐️
What are the regular business hours for Target Optical in Virginia Beach?
Target Optical at 525 First Colonial Rd is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays.
Where is Target Optical located in Virginia Beach?
Target Optical is located at 525 First Colonial Rd, Virginia Beach, VA 23451, USA.
Which eyewear brands are available at Target Optical in Virginia Beach?
Target Optical offers top brands including Ray-Ban, Ray-Ban Jr, Coach, Emporio Armani, Oakley, Armani Exchange, Vogue, DKNY, Disney, and more.
Does Target Optical accept insurance plans for eye care services?
Yes, Target Optical accepts major insurance plans to provide a hassle-free eye care experience.
Can I schedule an eye exam at Target Optical, and who conducts them?
Yes, you can schedule an eye exam with Target Optical's Independent Doctors of Optometry. You can book an appointment online through their reservation URL.
What payment options does Target Optical in Virginia Beach accept?
They accept American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Does Target Optical offer a guarantee on their frames and lenses?
Yes, Target Optical offers a 90-day guarantee on their frames and lenses.
Is Target Optical accessible for customers with wheelchairs?
Yes, Target Optical has a wheelchair accessible entrance to accommodate customers with mobility needs.
What nearby places can I visit for coffee before or after my appointment at Target Optical?
You can visit Starbucks, which is nearby the Target Optical location, perfect for grabbing a coffee or smoothie before or after your eye care visit.
Are there dining options near Target Optical in Virginia Beach?
Yes, there are several dining options nearby including Pizza Hut Express, Burger King, Taco Bell, Wendy's, Jersey Mike's Subs, and Applebee's, offering a range of meals before or after your appointment.
Are there other health services near Target Optical in Virginia Beach?
Yes, nearby health services include Dr. Danielle Huynh, an optometrist, and Aspen Dental facilities, providing complementary medical and dental care in the area.