We make eye care easy at Richmond Target Optical, located at 5401 W Broad St. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Mr.Clarance was extremely kind and attentive! He offers expertise while also being patient and giving you time to make decisions and browse the stores selection. He’s also diligent about adjusting your glasses upon pickup to insure the quality and fit are to preference. 10/10 would recommend!
AG
Anish Gurung
Mar 10, 2026
5.0
Clarance is amazing. I have been there twice and each time he has helped me get the best product. He really loves his job and does the best for customers.
AA
AGENT3422
Feb 9, 2026
5.0
The lady in here was really helpful and very friendly while picking out glasses. They have a great selection of glasses to choose from as well. I will be coming back.
Target Optical is located at 5401 W Broad St, Richmond, VA 23230.
What brands of eyewear does Target Optical offer?
They offer top brands including Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, and Disney among others.
What are the regular business hours for Target Optical?
They are open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM.
Does Target Optical accept insurance and what payment options are available?
They accept major insurance plans for a hassle-free experience and payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is there wheelchair access at Target Optical?
Yes, the store has a wheelchair-accessible entrance.
How can I schedule an eye exam at Target Optical?
You can schedule an eye exam online through their reservation website provided in their profile.
What is Target Optical’s policy for frames and lenses pricing?
They offer frames and lenses starting at $99 and provide a 90-day guarantee on their eyewear.
What nearby pharmacy can I visit before or after my eye appointment at Target Optical?
You can visit CVS Pharmacy nearby for prescriptions or medical supplies.
Are there any nearby places to grab a quick meal or coffee around Target Optical?
Yes, Pizza Hut Express and Starbucks are close by for food and coffee.
Where can I find other optometrists near Target Optical in Richmond?
Nearby optometrists include Gates Vision Care and National Eyecare Associates for additional eye care services.
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